Meatless
Jerky Market: Introduction:
Traditional
Jerky is the jerkies made from the flesh of animals such as chickens,
cows, and turkeys, whereas meatless jerky, as the name suggests is
the jerky which involves a combination of mushrooms, wheat gluten, or
soy. Meatless jerky is having few properties which are similar to
conventional jerky such as chewy and “meaty” texture. It also has
a high protein content and possesses low calorie. There are some
manufacturers producing meatless jerky which possess features such as
no preservatives, low cholesterol, having 3% of RDA iron and 13 grams
of protein. Meatless jerky is readily used a great type of on the go
snacks and it can also be prepared at home easily. Meatless jerky is
also available in organic form.
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Meatless
Jerky Market: Drivers and Trends:
Meatless
jerky has a lot of benefits over traditional jerky such as there are
a lot of diseases which can be prevented if consumers consume
meatless jerky rather than consuming conventional jerky like there
are improvement been observed in case of heart diseases, obesity,
hyper tension, prostate cancer, and others. Meatless jerky also has
variants which are gluten free products due to the usage of soy and
gluten free tamari instead of soy sauce. It is also suitable for
consumers having celiac disease. According to an analysis, increase
in health awareness coupled with rising consciousness towards animal
welfare and environment sustainability are the key factors that would
drive global meatless jerky market. A rise in vegan population will
increase the demand of meatless jerky across the global market
because meatless jerky turns out to be a good option for snacks such
as sandwiches, salads, etc. for the vegan population. Meatless jerky
is also medically beneficial for consumers as compared to traditional
jerky as it provides better digestion due to high fiber content,
high, nutrients, vitamins, and energy content.
Meatless
Jerky: Segmentation
The
meatless jerky is segmented on the basis of source, end use,
distribution channel, and packaging type. On the basis of source,
meatless jerky can be segmented as Soy, Seiten, Shiitake Mushrooms,
and others.
On
the basis of end use, meatless jerky is segmented as Horeca and
household. The HoReCa segment encountered a higher share in the
global meatless jerky market owing to the fact that it offers new
innovation over the conventional jerky products and offers options
for consumers seeking indulgent meatless snack options.
On
the basis of distribution channel, meatless jerky can be segmented as
supermarket, hypermarket, convenience stores, and online store.
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On
the basis of packaging type, meatless jerky can be segmented as stick
packs, stand up pouches, sachet, and others. Key brands in meatless
jerky market include Primal Strips, Louisville, Stonewall, and Vegan
Dream. Different brands offer different flavors of meatless jerky.
Meatless
Jerky Market: Regional Outlook
Regional
segment for the meatless jerky market is divided into seven different
regions: Western Europe, North America, Eastern Europe, Latin
America, APEJ, Middle East & Africa and Japan. Europe and North
America regions are the one which has high demand for meatless jerky
due to their on the go lifestyles. It is anticipated that Asia
Pacific, being an emerging market may witness a high growth in
forecast period.
Meatless
Jerky Market: Key Players
There
are numerous brands of meatless jerky present in the market. Few of
the players for meatless jerky market are Primal spirit food Inc.,
Vegan Dream, Louisville Vegan Jerky Co., Unisoy foods, Cocoburg LLC,
MightyBee Ltd., The Herbivorous Butcher.
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