Introduction:
Organic
berries are small pulpy edible fruits that are free from synthetic
additives such as pesticides, chemical fertilizers, and dyes. These
are not processed under industrial solvents, irradiation, or genetic
engineering. Its content should is generally 95% or more certified
organic. The remaining 5% can only be foods or processed with
additives from an approved list.
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Organic
land use in Europe has witnessed high growth in terms of percentage
area/land in use for organic farming. Countries such as Austria,
Estonia, Sweden, Italy, Latvia and Czech Republic have a large
percentage of agricultural land for organic farming, the percentage
of land in use in these countries are as high as 15-20% of total
agricultural land. Fruit farming also occupies a large share of
organic land in use, countries such as Spain, Russia, Poland,
Germany, Italy and the U.K. having a large proportion dedicated to
organic strawberry farming. The consumption organic strawberries in
these countries also remains high. Poland, Germany, France and the
Netherlands have a high volume share of organic blueberries
production. Romania, Latvia and Ukraine have a high organic cranberry
production and consumption. Germany, Russia and Poland for
gooseberries whereas Russia, Poland, Serbia and Ukraine have a
relatively higher demand for raspberries. The organic farming of
these berries have witnessed a strong positive growth in terms of
volume. The area under organic farming has grown throughout Europe
including countries such as Bulgaria, Croatia, Serbia and Italy
showing higher growth rates. Globally, the North American region
including Canada and the U.S are the largest producer and consumer of
raspberries, blueberries, strawberries and cranberries. The organic
farming of these berries have seen a significant rise in production
as the demand for these berries has grown for both fresh and
processed consumption. Food processing companies including breakfast
cereals manufactures have introduced separate segments of all organic
ingredient cereals with added berries of organic nature. The
consumers demand for such products have pushed the market growth and
a better part of organic berries is being consumed in finished
products such as Muesli, jams and essentially cereals. In terms of
import of organic berries, countries such as the U.S., China, Japan,
Canada, Belgium and some South Asian countries hold a major share of
organic berries import. The trade flow for organic berries originate
from countries such as Vietnam, Thailand, Spain, Italy, and certain
Oceania countries.
Organic
Berries Market Segmentation
Organic
berries are segmented on the basis of type, application, and region.
Based on the type, the market for organic berries is segmented as
blueberries, strawberries, cranberries, gooseberries and raspberries.
These organic berries make up for an important ingredient in various
food items as well as for fresh consumption and based on its
application, the market is segmented as fresh and processed. The
processed organic
berries are further sub segmented as beverages, breakfast
cereals, jams and sauces, bakery and confectionary, ice-cream and
yoghurt and others.
The
market is segmented based on regions as North America, Latin America,
Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle
East and Africa and Japan.
Organic
Berries market Global Market Trends and Market Drivers:
In
the current scenario, organic products have a relatively low share
compared to its conventional counterparts, but the organic trends
have widely picked up and has been on an exponential growth with
consumers willing to pay high amounts for organic fruits and organic
fruit in the processed products as well. Manufacturers of breakfast
cereals and baby food have focused in particular to this organic
demand. A positive market growth for organic berries is highly likely
due to its large share of usage in these products. Europe and North
America are projected to be rapid growing markets for organic berries
in terms of both fresh and processed organic berries consumption.
Another usage of organic berries in fruit smoothies has led to a boom
in demand in the developed countries which has had a positive impact
in the market for fruit products and the demand from fast food chains
is estimate to be on a continuous growth.
Organic
Berries Market Key Players:
A
rise in demand for different flavors and healthy fruits in Europe has
shown great potential for market growth and some of the major berries
producers and suppliers in the European region have reported major
increase in demand from local end-product manufacturers. Some of the
key manufacturers of organic berries include; Royal Ridge Fruits,
SunOpta, Inc., Rainier Fruit Co., Driscoll's, Inc., Wish Farms Inc.,
Small Planet Foods, Inc. (General Millls) among others.
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