Prebiotic Ingredients Market: High Uptake of Prebiotic-based Food Products to Reduce Obesity Draws More Demand

The global prebiotic ingredients market has been predicted to present a stiff competition due to the presence of several players operating in the industry. As per a report penned by Transparency Market Research (TMR), players could focus on improving their product offerings with the help of extensive research and development. This has been expected to keep them ahead of the competition and speed up their pace of gains in the coming years. Some of the leading participants of the market could be Jarrow Formulas Inc., BENEO GmbH, Cosucra Groupe Warcoing S.A., Koninklijke Friesland Campina N.V., and Cargill Incorporated.

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The global prebiotic ingredients market, according to TMR, has been prognosticated to expand at a CAGR of 10.3% between 2017 and 2025. By 2025, the market could garner a revenue earning of US$7.6 bn after advancing from a US$3.5 bn valuation achieved in 2017. By source, root has been projected to continue with its dominance in the market in terms of share. In 2017, it had secured a share of 46.5%. Expected to rise at an 11.1% CAGR, Asia Pacific could dominate the market until the end of the forecast period.

Increasing Usage of Functional Food Ingredients in Daily Diet Enlarges Demand

The world prebiotic ingredients market has been foreseen to invite strong growth opportunities with the intensifying demand for functional food ingredients used in daily diet. The sales of prebiotic-based products could be positively influenced by improved expenditure on health-benefiting foods due to the increase in purchase power and health awareness among consumers on the global platform.

The market growth has been envisaged to be stoked by increasing awareness about the health benefits of consuming probiotics and prebiotics. It could gain strength as leading prebiotics brands take initiatives to raise the awareness around the globe. Awareness programs undertaken by Yakult in Europe could be a good instance to consider. The uptake of food items containing prebiotics could be encouraged with the swelling acceptance of the benefits of using prebiotic-based products to control obesity.

Stronger Marketing of Probiotics over Prebiotics Suppresses Rise in Growth

The international prebiotic ingredients market has been foretold to be negatively impacted by the lack of knowledge to differentiate prebiotics from probiotics. Another factor that could hinder the growth of the market could be the fruitful marketing of probiotics compared to prebiotics when it comes to the role of a health enhancer.

While all of these factors could pose a challenge for market players, there could be sound growth prospects taking shape in the coming years. The high demand for natural ingredients and foods that include them has been envisioned to set the tone for a significant growth in the international prebiotic ingredients market. The success of consuming prebiotic-based food products to bring down the obesity level in the U.S. could result in a massive demand for prebiotic ingredients. The report has offered a detailed view of more factors that could augment the demand in the market for the coming years.