Market
Introduction:
Sandwich
is as popular as ever. They are casually eaten and are completely
customizable as per the taste of the consumer. They are eaten fresh
and mainly along with hot drinks world over. A sandwich spread is a
food product that is literally spread, with a knife on a piece of
loaf/bread and crackers. Sandwich spread food products are made in a
paste, syrup or liquid style, and have various ingredients to make
various taste in sandwiches. Spreads are added to enhance the food
flavor and texture, which may be considered bland without it.
Spreads
are most popular due to increasing consumption of fast food mainly by
the millennials and an urge among them to taste varied taste and
flavor while eating sandwiches. The sandwich spread is mainly used in
the fast foods like sandwiches, burger, toasts, hot dogs and many
more.
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Market
Segmentation:
Sandwich
Spread market can be segmented on the basis of nature, product type,
packaging type, end use and region.
On
the basis of nature, Sandwich Spread market can be segmented into
natural and organic.
On
the basis of product type, Sandwich Spread market can be segmented
into ketchup, mustard, and mayonnaise.
On
the basis of packaging type, Sandwich Spread market can be segmented
into jars/ bottles and sachets/ pouches.
On
the basis of end use, Sandwich Spread market can be segmented into
household and food service sector. In food service sector it is
widely used to make sandwiches, burgers, hot dogs, baked potatoes,
and omelets.
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Drivers,
Restraints, and Trends:
The
key demand of Sandwich Spread market includes mainly from fast food
market and from the household. Changing tastes, westernization of
food meals, rising demand for fast food among millennials and higher
disposable income is fueling the growth of market worldwide. Snacks
as a meal replacement in many parts of the world is a major driver
which is expected to grow the market further.
Lack
of product innovations are expected the hamper the market growth in
the projected period.
However,
the transition from traditional cooked dishes to fast food
consumption patterns is the new trend among food processors and
consumers. The growing food innovations among youngsters is also
expected to grow the market due to the changing tastes among them.
Regional
Outlook:
In
the United States, the market for Sandwich Spread is declining among
Americans due to increasingly hectic lifestyles that translates into
less time spending at home and even lesser time in cooking. Many
households are therefore shifting towards quick meals at restaurants
or fast food cafes. Also the changing eating patterns, consumers are
switching towards bold and spices flavor leading to growth of
condiments. Approximately half of the Americans eat a sandwich daily
and all of them use a condiment or a spread.
All
over cafes and bakeries in Europe, sandwiches are made using smoked
salmon, or prosciutto, or grilled vegetables, with lots and lots of
butter and cheese spread all over. The market in European countries
due to tourism is also expected to grow the market for sandwich
spread market in the region. Whereas in the Asia Pacific region, due
to rising population and the majority of the young millennials and
their growing household incomes, westernization of food products with
new tastes is expected to grow the market. The busy schedules and the
best option to hunger cravings, the sandwiches are widely consumed
and hence driving the market for the sandwich spread as well.
Key
Players:
Some
of the prominent players of Sandwich Spread are Heinz, Lady’s
Choice, Veeba Foods, Cremica, Duke Foods, Unilever N.V., Best Foods
and various other regional manufacturers.
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