Global Mushroom Market: Asia Pacific Eating into North America’s Demand Share, observes TMR

According to a recent study by Transparency Market Research (TMR), the global mushroom market is largely fragmented in nature and highly competitive, owing to the presence of numerous players, most of whom are concentrated in China. As per the findings of the TMR report, the top five vendors in the mushroom market did not even account for one-fourth of the global shares and the competitive landscape is expected to remain divided in the near future too.

The global mushroom market, though, on the other hand, is projected for a healthy CAGR of 8.2% during the forecast period of 2016 to 2024 by the TMR report, estimating it to reach a valuation of US$69.3 bn in 2024, significantly up from its evaluated worth of US$34.1 bn in 2015. Going forward, the key players are expected to expand their geographical presence, increase their production capacity with innovative methods, and collaborate with regional and domestic players in order to strengthen their distribution network.

As the market for mushroom itself is flourishing, the leading companies are aggressively acquiring and collaborating with niche vendors. For instance, Bonduelle SA acquired U.S.-based Ready Pac Foods in early 2017, following the acquisition of French company France Champignon in 2010. These two moves has helped Bonduelle SA in solidifying their presence in European as well as North American Mushroom markets.

Processed Mushroom Gaining Popularity

Based on type, the TMR report segments the global mushroom market into shiitake mushroom, button mushroom, and oyster mushroom. In 2016, the TMR report has estimated that the button mushroom segment was most valuation, estimating it to be worth US$32.3 bn by the end of the forecast period, which is 2024, owning about 46.7% demand in the overall mushroom market. Together with shiitake mushroom segment, which accounts for more than one-fourth of the total mushroom demand, button mushroom is expected to remain most profitable in the near future.

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On the basis of type, the report categorizes the global mushroom market into fresh mushroom and processed mushroom, such as dried, frozen, or canned. Currently, Fresh mushroom has the maximum demand, although the popularity of processed mushroom is growing and is expected to eat into the percentage of demand for fresh mushroom. Based on end-user, the market has been bifurcated into retail outlets, food processing industry, and food serves, among whom, the retail outlets and food processing industries serve the maximum demand.

China Ushering APAC’s Impressive Growth Rate

Geographically, the report takes stock of the current scenario and future prospects of mushroom market in the regions of North America, Latin America, Europe, Asia Pacific (APAC), and The Middle East and Africa (MEA). Asia Pacific, which is driven primarily by the country-wide demand from China, is projected for the most prominent CAGR of 8.8% during the forecast period of 2016 to 2024, although North America will maintain its leading position as the server of maximum demand, reaching an estimated valuation of US$23.8 bn alone by the end of 2024.

Growing Consumer Awareness Regarding Benefits of Mushroom Driving Demand

Increase in the consumption of processed foods, rising consumer awareness regarding the health benefits of mushroom, advancements in packaging technology that have significantly increased the shelf-life of mushroom products, and increasing demand for brown mushrooms are some of the most important factors driving the global mushroom market. On the other hand, low production rate and improper storage facilities are hindering the mushroom market from achieving its true potential, especially in the emerging market. Nevertheless, production of mushroom-based products such as mushroom-based health drinks and beverages and increasing partnerships and acquisition between the key players is expected to change the dynamics of the global mushroom market in the positive direction in the near future.

The information presented in this review is based on a Transparency Market Research report, titled, “Mushroom Market (Type - Button Mushroom, Shiitake Mushroom, and Oyster Mushroom; Form - Fresh Mushroom and Processed Mushroom (Dried Mushroom, Frozen Mushroom, and Canned Mushroom); End Use - Food Processing Industry, Retail Outlets, and Food Service) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

Key Segments of the Mushroom Market

Global Mushroom Market – By Type

• Button Mushroom
• Shiitake Mushroom
• Oyster Mushroom
• Others

Global Mushroom market – Form Type

• Fresh Mushroom
• Processed Mushroom
  • Dried Mushroom
  • Frozen Mushroom
  • Canned Mushroom
  • Others

Global Mushroom Market Attains Higher Growth Rate as Demand from Value-added Products Rises

Transparency Market Research holds volumes of consistently updated data on the food and beverages industry, among other industry verticals. “Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024” contains updated and relevant data on the current situation of producers of mushroom and the factors that drive or restrain the market in general.

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The key factor augmenting the global mushroom market at the moment is the incorporation of mushrooms in value-added food products. A growing number of consumers are being attracted to up their intake of mushrooms after becoming aware of their health benefits. As a result, the global mushroom market is experiencing a direct increase in demand. Mushrooms are known to possess several valuable properties that help combat diseases such as prostate and breast cancers, recent studies have shown. A lot of the commonly available mushrooms are also rich in selenium and other minerals, making them essential to the diet of consumers who are looking to lose weight by reducing calorie intake.

The global mushroom market is segmented on the basis of commonly produced types, into paddy, reishi or lingzhi, winter, oyster, shiitake, and button. Each type holds a greater prominence in different regions of the world, while a lot of them are prominently available in developed economies due to high demand. On the basis of storage methods, the global mushroom market is classified into processed, canned, dried, frozen, fresh, and chilled. While there is a growing demand for fresh mushrooms, frozen and chilled mushrooms are easier to store and transport than fresh ones, as the latter has a much smaller effective radius of transportation. At the same time, advancements in transportation and packaging options are allowing distributors to transport fresh mushrooms to greater distances, thereby improving the revenue generated by the global mushroom market in general.

From a regional perspective, the global mushroom market was being dominated by Asia Pacific, particularly by the extremely high demand for mushrooms from Japan, China, and even India. At the same time, North America and Europe hold high value markets for the sales of exotic mushrooms in terms of imports as well as regional production. For instance, the rate of cultivation of shiitake mushrooms has shot up over the past few years in North America and Europe, given the increase in demand for them in these regions.

The key players that have held leading positions so far in the global mushroom market, include Drinkwater Mushrooms Ltd., Hughes Mushroom, The Mushroom Company, Monterey Mushrooms, Inc., Fresh Stock, Kulkarni Farm Fresh Pvt. Ltd., Agro Dutch Industries Ltd., Modern Mushroom Farms, Weikfield Foods Pvt. Ltd., Ecolink Baltic, Banken Champignons, Monaghan Mushrooms, Bonduelle, Scelta Mushrooms BV, OKECHAMP S.A., and The California Mushroom Farms Inc.

Mushroom Market to Poised for Strong Growth Due to Consumer Preference for Value-Added Products

Global Mushroom Market: Overview

The global market for mushrooms is poised for strong growth over the course of the forecast period, with the demand being significantly driven by the rising consumer preference for value-added products, the health benefits associated with mushrooms, and the increasing awareness among consumers about these benefits.

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Commonly available mushroom varieties include button, shiitake, oyster, winter, reishi, and paddy mushrooms. By storage, the market can be segmented into chilled, fresh, frozen, dried, canned, and processed. Mushrooms are now available at most local stores as more and more consumers are inclined toward a healthier lifestyle. The rich disease-fighting properties of mushrooms are known to lower the risk of breast cancer as well as prostate cancer, according to recent studies. Most varieties are rich in selenium and several other minerals and are also known to help cut calories.

Although the use of mushrooms as food was recorded long ago, the presence of an organized market is fairly recent. The report offers a detailed assessment of the global mushrooms market and brings to the fore the key factors influencing its growth. The historical, present, and future performance of this market is presented in a qualitative as well as quantitative format, highlighting the major developments along the way. With the help of industry tools such as SWOT analysis, market attractiveness, value chain analysis, and Porter’s Five Forces, the report serves as an ideal blueprint for all those interested in the global mushroom market.

Global Mushroom Market: Trends and Opportunities

Apart from the growing demand for mushrooms, fueled by the many advantages associated with them, the global market has gained momentum in recent years owing to the introduction of high yielding farming systems. This scientific approach to agriculture is aimed at increasing food production and aiding the sustainability of terrestrial and aquatic ecosystems. Keeping in mind the soaring demand for food from around the world, the market for mushrooms has grown with the rising deployment of high-yielding farming systems.

The market is also propelled by the increasing establishment of supermarkets and hypermarkets, in both developed and developing countries. This has ensured the easy availability of mushrooms. Despite the fact that the low shelf life of mushrooms acts as a major deterrent on the market, companies in this space are counting on the development of advanced refrigeration techniques to help boost the shelf life of these products. This is a major opportunity for players in the market.

Global Mushroom Market: Regional Outlook

One of the most significant markets for mushrooms is Asia Pacific, with the demand centered in countries such as China, Japan, and India. The cultivation and availability of several species of mushrooms in these countries acts as a key growth driver. North America and Europe are also important mushroom markets, with Europe playing a major role in their production and processing. In the Americas, the production of shiitake mushrooms has grown significantly, which has boosted the market in the region. Moreover, the rising trend of growing and selling gourmet mushrooms is likely to bode well for this market.

Companies Mentioned in the Report

Some of the leading players participating in the global mushroom market are Drinkwater Mushrooms Ltd., The Mushroom Company, Hughes Mushroom, Fresh Stock, Monterey Mushrooms, Inc., Agro Dutch Industries Ltd., Kulkarni Farm Fresh Pvt. Ltd., Weikfield Foods Pvt. Ltd., Modern Mushroom Farms, Banken Champignons, Ecolink Baltic, Bonduelle, Monaghan Mushrooms, OKECHAMP S.A., Scelta Mushrooms BV, and The California Mushroom Farms Inc.

Rising Demand for Mushrooms to be Fulfilled through High-yield Systems, says TMR

According to a new report from Transparency Market Research, the global mushroom market is driven by the increasing awareness about their high nutrition index and their rising availability through urban distribution modes. The report, titled ‘Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,’ delivers vital insights into the historical development and present figures of the global mushroom market. This solid databank is further used to present reliable predictions about the market’s development in the forecast period.

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Mushrooms are a type of edible fungi witnessing a notable rise in demand in recent years. While the history of mushroom consumption goes a long way, an organized industry specializing in the development and marketing of mushrooms is a relatively recent development. Mushrooms are highly popular in many cuisines across the world, with Oriental cuisines making widespread use of various types. The demand for mushrooms in the developed world has also grown remarkably in recent years, leading to promising growth prospects for the global mushrooms market.

The growing awareness about the promising nutritional index of mushrooms is a key driver for the global mushrooms market. Mushrooms are not only low in calories, but also high in fiber and proteins. Many varieties of mushrooms also contain notable amounts of vitamin B and minerals such as phosphorus and iron. This is not only driving the demand for mushrooms from the health-conscious urban demographic, but also making mushrooms popular as an alternative to meat in vegetarian and vegan communities.

The rising demand for mushrooms in the developed world has been complemented in recent years by the widespread use of high-yield systems, which has allowed the mushrooms industry to scale up sustainably. This is likely to be a crucial driver for the global mushrooms market in the coming years.

The development of supermarkets and hypermarkets in urban centers in developing countries has also made it easier for consumers to purchase mushrooms. While the low shelf life of mushrooms remains a restraint on the global market, the sophisticated refrigeration techniques used in modern shopping channels – which traditional grocery shops often can’t afford – have helped the mushrooms industry sustain demand in spite of it.

Geographically, Asia Pacific and Europe remain key consumers of mushrooms due to the traditional role of mushrooms in many of the region’s cuisines. However, the demand for mushrooms in North America is also growing steadily, and the region is expected to become a leading contributor to the global mushroom market in the coming years.

Leading players in the global mushroom market include Banken Champignon, The Mushroom Company, Drinkwater Mushrooms Ltd., Agro Dutch Industries Ltd., Hughes Mushroom, Kulkarni Farm Fresh Pvt. Ltd., Monaghan Mushrooms, Ecolink Baltic, Modern Mushroom Farms, Monterey Mushrooms Inc., and Weikfield Foods Pvt. Ltd. The report provides detailed profiles of these companies to present insights into the competitive landscape of the global mushroom market and the changes expected in it in the coming years.

Global Mushrooms Market Driven by Rising Awareness about Health Benefits, Rising Demand for Organic Products

Transparency Market Research has announced a new research study in their catalog of food and beverage industry research reports. The global mushroom market is the focus of study of the report. The report examines the trajectory of the global mushrooms market till 2011 and further presents forecasts regarding the market’s expected trajectory from 2012 to 2018. The report is titled ‘Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018.’

Mushrooms are edible parts of certain fungi and are becoming increasingly popular across the world due to their low calorie content and high vitamin and mineral content. The high yield of mushrooms per unit land and their organic nature have also been instrumental in propelling the global mushrooms market.

The demand for organic food is growing across the world thanks to the growing public opposition to the use of synthetic chemicals in the production of produce. Mushrooms have become an important part of this movement in recent years since their nutritional profile being comparable to popular meats. Due to their texture, mushrooms have also become important in vegetarianism as a meat substitute.

The low calorie content of mushrooms is a major driver propelling the global mushrooms market. Due to the growing acknowledgement of the risks of the conventional high-carb diet popular around the world, foods such as mushrooms are growing in demand. Despite their low calorie content, mushrooms contain significant quantities of vitamin B and several minerals such as phosphorus, zinc, potassium, and, in some cases, selenium and copper. The increasing health awareness among the global population is thus the prime driver of the global mushroom market.

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On the other hand, the short shelf life of mushrooms is a major restraint on the mushrooms market. Since mushrooms contain no added preservatives, they can be stored for only a few days, unless frozen.

Mushrooms are sold frozen, chilled, canned, processed, and fresh in the global mushroom market. By application, the market is segmented into recipes, direct consumption, and food and beverage processing. The major types of mushrooms sold in the global mushrooms market are shitake, button, and oyster.

Regionally, the popularity of mushrooms in the traditional cuisines of East Asian countries such as South Korea, Japan, and China has enabled the Asia Pacific market to take up a dominant share in the global market. However, despite their traditional popularity in this region, Europe is the largest production and processing hub for mushrooms. In the coming years, Europe is expected to exhibit promising growth in the global mushrooms market as the popularity of mushrooms catches up with the spread of processing facilities in the region.

The major players in the global mushrooms market analyzed in the report include Kulkarni Farm Fresh Pvt. Ltd., Agro Dutch Industries Ltd., Hughes Mushroom, Modern Mushroom Farms, Banken Champignons, The Mushroom Company, Drinkwater Mushrooms Ltd., Monterey Mushrooms, Inc., Ecolink Baltic, and Monaghan Mushrooms.