Fast
food refers to food that can be prepared and served in shortest time.
The demand and trend of fast food differs from region to region. The
roots of fast food come from America where people eat out frequently.
Food-on-the-go and drive-thru is a common concept in North American
Market whereas people in European nations take time and prefer having
conversations while eating. Fast food chains and regional Quick
Service Restaurants have customized their format and menu offering
according to various regions as people preferences and taste differ
from place to place. Asia Pacific and Rest of the World is the
fastest growing market due to its huge population and favorable
demographics. Higher disposable income and inclination towards
westernized food habits are some of the driving factors for rapid
growth of fast food market in these economies.
Browse
full Global
Fast Food
Market
report
at:http://www.transparencymarketresearch.com/global-fast-food-market.html
The
fast food market is a volume business. It is characterized by high
turnover and comparatively low profit margins. However, with
strategic selection of store location, labor cost, inventory
management, choices of menu and promotional strategies, the
profitability of the fast food restaurants would increase over the
forecast period. Moreover, high real estate cost and labor cost in
developed markets are of major concern in profitability of the fast
food business. There is a cutthroat competition in the developed
markets with large number of fast food players operating to cater to
a smaller population. All the multinational fast food companies are
eyeing on the developing markets in Asia Pacific & Latin America.
Perhaps, it is important to expand judiciously and steadily as many
of the global fast food companies have to face losses due to
unplanned and rapid expansions. A long term sustainable strategy has
to be adopted for continuous and healthy growth worldwide.
This
report has been segmented by type and by geography. It also includes
the drivers, restraints and opportunities (DROs), Porter’s five
forces analysis and value chain of the fast food market. The study
highlights current market trends and provides the forecast from 2013
to 2019.
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By
geography, the market has been segmented into North America, Europe,
Asia Pacific and RoW. The present market size and forecast till 2019
have been provided in the report.
The
report also analyzes macro-economic factors influencing and
inhibiting the growth of fast food market. Porter’s five forces
analysis offers insights on market competition throughout its value
chain. In addition, the market attractiveness analysis provided in
the report highlights key investing areas in this industry. The
report will help manufacturers, suppliers and distributors to
understand the present and future trends in this market and formulate
their strategies accordingly.
The
global Fast Food market here refers to the market by type, by
distribution channel and by geography. The market is categorized into
the following segments:
Global
Fast Food Market by Type
The
different types of Fast Food covered under this research study are
defined as follows:
- Burger/Sandwich
- Pizza/Pasta
- Chicken
- Asian/Latin American Food
- Sea-Food
- Others (Snacks, Mexican etc)
Global
Fast Food Market by Type
- Quick Service Restaurant (QSR)
- Street Vendors
- Others
Global
Fast Food Market by Geography
The
different geographies covered under this research study are defined
as follows:
- North America
- Europe
- Asia-Pacific
- Rest of the World
Browse
the full Press
Release:http://www.transparencymarketresearch.com/pressrelease/global-fast-food-market.htm
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