Brazil Flavored and Functional Water Market is Expected to Rise from US$5.0 bn to Reach US$9.4 bn by 2024, Expanding at a 7.3% CAGR therein

The Brazil flavored and functional water market is characterized by the presence of a large number of major providers as well as small domestic players. Nestlé Waters, PepsiCo Inc., Groupe Danone, The Coca Cola Company, and Mountain Valley Spring Company, LLC are among the leading global companies operating in the flavored and functional water market in Brazil. Apart from these, players such as Grupo Petrópolis, Comexim Ltda., and Agua Via Natural have a strong presence in this market.

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Transparency Market Research finds that the competitive rivalry among players is currently high and is likely to remain so over the course of the forecast period. “Companies are focused on operational expansion and product advancement in order to gain competitive advantage,” the author of the study states.

The Brazil flavored and functional water market is expected to rise from a valuation of US$5.0 bn to reach US$9.4 bn by 2024, expanding at a 7.3% CAGR therein.

Vitamins and Minerals Widely Used Ingredients in Flavored and Functional Water

In 2015, the vitamins and minerals segment accounted for a share of around 90% in terms of volume. Exhibiting a 7.1% CAGR by volume, the segment is also projected to emerge as one of the most lucrative investment options for players in the Brazil flavored and functional water market. Based on the nature of flavored and functional water, non-carbonated beverages are likely to retain their dominance in the market, registering a high growth rate in terms of value as well as volume.

On the basis of distribution channel, the retail store segment is expected to lead the Brazil flavored and functional water market throughout the forecast period, with e-commerce exhibiting strong potential. Regionally, south-east Brazil is expected to make a significant contribution to the revenue of the flavored and functional water market through 2024, with a 38.2% value share at the end of the forecast period. On the other hand, north-east Brazil is anticipated to register a high CAGR of 7.8% between 2016 and 2024, highlighting the immense potential this region presents.

Regulatory Limitations Restricting Market Growth

Carbonated water, which contains caffeine and phosphoric acid, has been known to cause digestive problems leading to weight gain and heart burn. As a result, consumers have been slowly but surely shifting from sugar-sweetened carbonated drinks to healthier low-calorie beverages. This has driven companies to focus on the development of flavored and functional water.

“Consumers in Brazil have been growing increasingly conscious about their health and well-being and this is a key factor driving the demand for and sales of flavored and functional water,” the author of the report finds.

In contrast, stringent regulations related to the packaging of flavored and functional water poses a moderate threat to the market in Brazil. The Brazilian Association of Technical Norms (ABNT), for instance, mandates all consumer packaging, including cans or PET bottles, to be certified. Manufacturers are also individually responsible for the recycling and disposal of all packages and containers that pose any environmental threat to the nation. This proves to be a hassle for most suppliers.

“The Brazilian Health Surveillance Agency has also laid down certain regulations for the commercialization of flavored and functional water, which includes limits for adding certain ingredients such as sodium, potassium, and magnesium in the composition of flavored water,” the TMR analyst states.

This review is based on the findings of a TMR report titled “Flavored and Functional Water Market - Brazil Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”

Brazil Flavored and Functional Water Market: Key Segments Covered

By Nature

• Non-Carbonated Drinks
• Carbonated Drinks

By Ingredients

• Vitamins and Minerals
• Botanical Ingredients
• Amino Acids
• Other Active Ingredients

By Distribution Channel

• Hypermarket/Supermarket
• Retail Store
• Departmental/Specialty Outlet
• E-Commerce

By Region

• South-East
• North-East
• South
• Central-West
• North

Global Lecithin Market: Rising Demand from Food and Pharmaceuticals Industries to Drive Market, says TMR

A new report by Transparency Market Research states that the global lecithin market is expected to exhibit a significant growth in the coming years owing to the rising demand from the food and beverages and the pharmaceutical industries. Lecithin, because of its emulsifier and anti-spatter properties, is increasingly used as a food additive. The use of lecithin as a dispersing agent in the pharmaceutical industry is increasing. The use of lecithin as a nutritional supplement is increasing, which is another factor expected to propel the global market for lecithin. In many industries including rubber, paint, and plastic, lecithin is used as a primary emulsifier, anti-sludge additive, and a release agent. All these factors are expected to create new growth opportunities in the global lecithin market.

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The report, titled “Lecithin Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024,” defines lecithin and briefs readers about the many applications and benefits of lecithin. Lecithin, obtained from egg yolk, sunflower, soybean, and other sources, is also used in the cosmetic industry. By region, the global lecithin market is divided into Asia Pacific, Western Europe, Eastern Europe, North America, Latin America, Japan, and the Middle East and Africa. Currently, the market is led by North America, followed by Asia Pacific owing to the rising use of lecithin in many industries in these regions.

For a detailed study, the analysts have further segmented the global lecithin market on the basis of form, application, type, and grade. By type, the global lecithin market is classified into refined lecithin, chemically modified, and unrefined lecithin. Based on grade, the global lecithin market is classified into feed grade, food grade, and pharma grade. As per the findings of the report, the global lecithin market is expected to benefit from factors such as the rising use of lecithin-based products to treat various neurological conditions and the rising health awareness among people.

Key pharma companies are focusing on manufacturing lecithin-based products to treat neurological disorders, liver problems, and to control the levels of cholesterol. Some of the leading companies operating in the global lecithin market are Archer Daniels Midland Company, Cargill Incorporated, AMERICAN LECITHIN COMPANY, NOW Foods, Lucas Meyer GMBH, Bunge Limited., "Sodrugestvo" Group of Companies, Thew Arnott Group, Swanson Health Products, Lipoid GmbH, and DuPont. By introducing new lecithin-based products, key companies are aiming to fulfill the growing demand from the pharmaceutical industry.

The entry of new manufacturers of food and beverages and pharmaceutical products is expected to further propel the demand for lecithin, which will boost the global lecithin market.

Beer Market in Latin America and Middle East Rising Due to Rapid Urbanization

Beer is produced by the saccharification of starch and fermentation of sugar, and is rated among the top three most consumed drinks worldwide along with water and tea. While hops add the characteristic bitter flavor to most beer varieties, others are flavored using herbs or fruits. The main ingredients of beer are water, brewer’s yeasts, malted barley, and wheat and hops. Beer is categorized into four segments: dark, lager, non-alcoholic, and stout beer.

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According to a report by Transparency Market Research, the market for beer in Latin America and Middle East was valued at US$57.1 bn in 2014 and is estimated to reach US$77.1 bn by the end of 2021, rising at a healthy CAGR of 4.40% during the forecast period. Competition in the market is now stiffer than ever before as SABMiller Plc. recently merged with Anheuser-Busch InBev in a billion-dollar deal to dominate the Latin America market.

What factors are driving and restraining the growth of the beer market in Latin America and Middle East?

According to a report by the World Health Organization (WHO), approximately 64.9% of the people in Latin America were obese as of 2013. WHO also stated in 2010 that the risk of obesity and cardiovascular diseases in the Middle East is very high with 55.6% of population in the region suffering from excessive fat around the organs and under the skin.

Beer presents an ideal alternative to other alcoholic drinks to these large populations in Latin America and the Middle East as it has proven to be beneficial in preventing coronary diseases. Beer is low in fat content, which aids in preventing high-cholesterol-related diseases. Growing awareness among the end-users, increasing disposable incomes of the urban population, changing lifestyle especially among the youth, and rapid industrialization are some of the key factors that are driving the Latin America and Middle East beer market. Additionally, the introduction of organic beer is also expected to significantly increase the demand for beer in these regions in the near future.

Conversely, strict regulations against alcoholic drinks and sensorial profile of beer such as dizziness and vomiting are the major factors that are retaining the growth beer market. In the Middle East, particularly, the presence of religious restrictions on the consumption of alcohol have led to rigid views against alcoholic beer. Also, the bitter taste of beer is also seen as a significant roadblock in the growth of beer market. This, as a result, has given rise to the production of lager which is less bitter as compared to dark and stout beer.

Who are the most prominent companies in the beer market in Middle East and Latin America and what are their strategies?

Some of the key players in the beer market in Latin America are SABMiller Plc., Heineken N.V., Anheuser-Busch InBev, Ambev S.A., and Carlsberg Group. To keep a stronghold over the market, Anheuser-Busch InBev recently finalized their takeover of 120-year-old SABMiller Plc., a company that was investing heavily into efforts to increase their beer sales in Latin America. The deal is estimated to be worth over US$1.0 bn. The new company will operate under the name of Newbelco.

Conclusion

The perception that beer is a less-harmful alternate to other alcoholic drinks will help the growth of the market in the Middle East and Latin America. There is because of growing awareness about the benefits of beer among the urban population of Latin America and the Middle East. This augurs reasonably well for the future of the beer market in these regions, although Middle East continues to show slow progress due to stringent Islamic regulations.

Global Food Encapsulation Market: Increasing Demand for Functional Food to Augment Growth, Says TMR

Accelerating spending on healthy, yet tasty and convenient food is the key driver of the global food encapsulation market. Other prominent applications of food encapsulation include confectionary items such as candies and chewing gums. In a report, titled “Food Encapsulation Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 – 2019,” Transparency Market Research (TMR) presents insights into the growth drivers and restraints influencing the market’s trajectory.

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Changing lifestyle has led to diversification in food items, which has translated into opportunities for the companies in the food encapsulation industry to launch functional foods. Functional foods and processed variants of fresh foods come with special disease prevention properties. The demand for functional foods has considerably increased in the past few years as they provide essential nutrients hence, their demand is significantly high among the health conscious population. This in turn is creating growth opportunities for the global food encapsulation market.

The market is also expected to gain from the demand for preservation techniques such as hybrid, nanoencapsulation and microencapsulation, which have seemingly altered the food encapsulation industry. Owing to the flexibility, versatility, and cost-effectiveness it offers, the microencapsulation is largely preferred over other techniques.

On the flip side, maintaining stability of encapsulated food during packaging and processing poses significant challenge to the market. Besides this, the high cost of the process is also hindering its widespread uptake across the food and beverages industry. Nevertheless, the rising demand for fresh and flavor food with longer shelf-life will create opportunities for the market. The global food encapsulation market is also expected to gain from the rising demand for fresh and convenient food across emerging economies.

North America currently holds the leading share in the global food encapsulation market, followed by Europe. The U.S. has emerged as a highly lucrative market for food encapsulation in North America. Besides this, the market is also expected to witness rising demand from emerging economies such as India and China.

These developing countries exhibit attractive prospects for the leading players in the global food encapsulation market. The companies are currently aiming to expand their footprint by establishing their facilities across emerging nations. The market in developing nations is also gaining from favorable government initiatives aimed at increasing the consumption of functional food in their countries in order to eradicate malnutrition.

Some of the key players operating in the market are Advanced BioNutrition Corporation, ABCO Laboratories Inc, Balchem Corporation, Aveka Group, Microencapsulation, Cargill Inc, Encapsys Coating Place Inc, Blue California, Firmenich Inc, FrieslandCampina Kievit, and GAT Food Essentials GmbH.

Rising Demand for Infant Food Products Will Buoy Protein Hydrolysate Ingredients Market

Transparency Market Research’s new report, titled “Protein Hydrolysate Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024,” provides a detailed overview of the global market. Based on the market’s past developmental trends and current dynamics, the report goes on to predict the CAGR of various product segments in the forecast period from 2016 to 2024.

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The report, compiled after thorough primary research, which entailed surveys, interviews, and analysts’ observations, and secondary research in which valuable data was gathered from reputable paid sources, industry body databases, and trade journals, throws light on various aspects of the protein hydrolysate ingredient market. Some of them are current market size and competitive landscape, future growth, various market segments, and technologies and their applications.

Protein hydrolysate is obtained by splitting proteins, which are long amino acids chains linked by peptide bonds, with alkali, enzymes, or acids. The process, called hydrolysis, breaks the peptide bonds in protein to form shorter amino acid chains or free amino acids. The resulting solution is called hydrolysate solution. It improves digestibility of proteins while retaining the original nutritive value. This makes protein hydrolysate perfect for use in liquid food production and formulation, usually meant for patients or infants who are unable to digest regular food proteins.

The report describes the various trends in the market and goes on to segment it based on different parameters. They are by application, by region and by raw materials. Application-wise, the market is further subdivided into clinical nutrition, pediatric nutrition, and sports nutrition. The pediatric nutrition market, which makes sports nutrition supplements using protein hydrolysate ingredients, is predicted to remain dominant in terms of revenue. By raw materials/source, the market is composed of whey, casein, meat, and non-dairy protein hydrolysate such as cereal and grains. Of them, hydrolyzed whey protein commands maximum market share for unlike untreated whey protein, the hydrolyzed version can be absorbed easily and provide the same nutrition.

Region-wise, the report segments the market into the following categories: Latin America comprised of Chile, Brazil, Mexico, Peru, and others; Eastern Europe comprised of Russia and Poland; Western Europe comprised of Italy, France, Germany, U.K., Nordic countries, Spain, Netherlands, Belgium, and Luxembourg; North America comprised of Canada and U.S.; Middle East and Africa comprised of Southern Africa, North Africa and GCC; and Asia Pacific comprised of New Zealand, China, Japan, India, and Australia.

The report discusses all the regional markets and also elaborates on key players in the industry. Some of them are: Arla Foods Ingredients Group P/S, Agropur Inc. (Davisco Business Unit), Milk Specialties Group, Fonterra, FrieslandCampina, and Co-Operative Group. Further Nestle SA and Danone are formulating new products, especially nutritional ones, using protein hydrolysate solution.

Global Seafood Market Driven by Demand for Fat-free and Exotic Varieties, says TMR

A new market study by Transparency Market Research, titled “Seafood Market - Global Forecast, Market Share, Trends, Size, Growth and Industry Analysis 2016–2023,” provides an in-depth study of the value chain of the market, profiling some of the key players and revealing their strategies to maintain a stronghold at the global as well as regional level. The study informs readers about the factors that are primed to elevate the lucrative global market for seafood. Surging demand for eco-friendly production methods and shift in consumer preference towards fat-free and exotic varieties of seafood. The research also explores some of the key restraints that are expected to curtail the growth rate at the global level.

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Seafood refers to all the varieties of fish, molluscs, crabs, crustaceans, and calamari either in the fresh or processed form. Seafood is considered among the best foods for the body and mind as it is rich in proteins. In recent times, farmed fishes or aquaculture have become mainstream in supplying seafood to the domestic retail market or for export. The report makes use of Porter’s five forces analysis model to create an authentic landscape of the future competitiveness of market participants, threats from new or domestic entrants, as well as the bargaining power of players and consumers.

The report segments the global seafood market on the basis of product type into crustaceans, molluscs, fish, and other seafood whereas on the basis of retail market varieties, it divides it into canned seafood products, frozen (ready to eat meal) and chilled (smoked and salted). Report also explores the global market for seafood on the basis of geography namely North America, Asia Pacific, Europe and Rest of the World.

According to the report, East and South East Asia are the combined leader in of seafood production. Innovative farm practices as well as improved slaughtering and packaging techniques are being employed and the market for seafood is expected to grow at a significant single-digit CAGR between the forecast periods of 2013 to 2019. The report also observes that there is a high demand for sustainable and eco-friendly production of seafood to meet the growing demand for seafood in an ethical manner (production that does not include child labor, human trafficking, or illegal migrant labor). Rising affluence is also helping expand the demand for luxury seafood. Moreover, variations in seafood dishes and demand for proteinaceous fat-free food is gradually gaining globally too. Furthermore, the demand in the seafood market is also being propelled due to an increasing number of exclusive restaurants that serve exotic seafood according to changing consumer tastes.

Some of the prominent players in the global market for seafood include Grupo Pescanova, Marine Harvest ASA, Royal Greenland, Thai Union Frozen Products, Abba Seafoods, John Westfoods, Cuulong Fish, and Stone Seafood Company.

Global Smoke Ingredients for Food Market: Preference for Liquid Smoke Ingredients to Remain Most Preferred Product, Says TMR

A new study by Transparency Market Research (TMR), titled “Smoke Ingredients for Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024,” offers a comprehensive assessment of this market, taking the key trends, opportunities, and limitations into consideration.

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The global market for smoke ingredients used in food can be evaluated on the basis of the form, application, and the geography. Smoke ingredients are mostly available in the form of powder, liquid, oil, concentrates, and emulsions across the world. Of these, liquid smoke ingredients are the most preferred products among consumers and are expected to remain so over the forecast period. The beneficial properties of liquid smoke ingredients, such as easy handling and high solubility in water, are the key driving forces behind the significant growth of this segment, notes the research study.

Smoke ingredients in powder and oil forms are also widely utilized all over the world. The augmenting usage of these ingredients in barbecue-flavored products has increased their demand in the food and beverages industry, which is reflecting positively on their sales. In addition to this, owing to their growing application on meat products, concentrated smoke ingredients are likely to gain substantial impetus in the coming years, states the market report.

Based on the application, the global market for smoke ingredients used in food products can be classified into dairy, bakery and confectionery, meat and seafood, snacks, and sauces. Among these, the meat and seafood segment has emerged as the leading application area of smoke ingredients. However, the bakery and confectionery segment is likely to witness a surge in the application of smoke ingredients due to the escalating demand for smoke-flavored candies, pastries, and other bakery and confectionery products, reports the study.

On the geographical basis, the worldwide market for smoke ingredients used in food products can be segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, the Middle East and Africa, and Japan. Europe, including Eastern and Western both, and North America have begun to mature, which points towards moderate growth of these markets. On the flip side, Asia Pacific is expected to present an opportunity-rich market to players on account of the fueling demand for ready-to-eat products in this region, notes the study.

The competitive landscape of the global market for smoke ingredients used in food has also been examined in this study. The key participants in this market are Azelis, Associated British Foods Plc, Dempsey Corp., Kerry Ingredients, Besmoke, FRUTAROM Savory Solutions GmbH, Red Arrow, Redbrook Ingredient Services, and WIBERG GmbH, states the research report.

Global Cereal Ingredients Market: Improvements in Crop Breeding Techniques to Shape Future, says TMR

A new research report by Transparency Market Research (TMR), titled “Cereal Ingredients Market - Global Industry Size, Market Share, Trends, Analysis, and Forecast 2016 – 2024,” presents a 360-degree view of the market. The report offers quantitative and qualitative insights into market dynamics, competitive landscape, and geographical segmentation.

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The increasing demand for processed and ready to eat food is one of the key drivers of the global cereal ingredients market. In several countries worldwide, cereals are consumed as staple food and are used in the livestock industry at a large scale. Therefore, the ever-increasing demand for food and the growing livestock population are fuelling the growth of the market. Moreover, growing prevalence of health issues such as obesity and changing food habits are positively impacting the dynamics of the market.

Other factors augmenting the market’s growth are the rising consumption of beer and burgeoning demand for natural and nutritive food. However, the difficulties related to protecting cereals and cereal products from contamination are challenging companies in the global cereal ingredients market. Furthermore, factors such as research in genomics being in its early days and volatile prices of raw materials are restraining the growth of the market. However, improvements in cereal crops breeding are likely to mitigate cereal contamination issues and create growth opportunities for the market.

On the basis of type, the global cereal ingredient market is segmented into maize, oats, rice, sorghum, and barley. In terms of application, the market is segmented into animal feed, brewing, breakfast cereal, and bio-fuel. Geographically, the market is categorized into Asia Pacific, North America, Europe, and Rest of the World (RoW). The increasing health consciousness amongst consumers and rising demand for malting and breakfast cereals are likely to propel the growth of developed countries in the North America and Europe region. In Europe, Russia is expected to emerge as a prominent market for cereal ingredients over the forecast period.

The growth of the Asia Pacific region can be attributed to the increasing population, rising focus on healthy eating habits, improving economic conditions, and growing disposable income. Australia, India, Japan, and China are expected to present tremendous growth potential owing to the abundant availability of raw materials and a large population engaged in agriculture. Increasing demand for processed food in the Middle East is stoking the growth of the Rest of the World segment.

Manufacturers in the global cereal ingredients market are trying to increase their visibility by developing new products with higher nutritional values and greater health benefits. Some of the key companies in the market are Archer Daniels Midland Company, Cereal Ingredients Inc., Nestle S.A., Kellogg Company, and Ricebran Technologies.

Global Prebiotics Ingredients Market: Steady Growth of Dairy Industry to Generate Consistent Sales Outlet, notes TMR

The global prebiotic ingredients market is reasonably consolidated, with the top five players accounting for 39.4% of the market in 2011. Leading producers of prebiotics ingredients include FrieslandCampina Domo, Cargill Inc., Roquette America Inc., Beneo-Orafti SA, Beghin Meiji, Weetabix Ltd., and Cosucra Groupe Warcoing SA. In the coming years, the key strategy for leading manufacturers of prebiotics ingredients is the innovation of new products to combat the rising competition in the market. Collaborating with smaller players in developing regions such as Asia Pacific and Latin America are also likely to be popular strategies in the global prebiotics ingredients market in the coming years.

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The total volume of the global prebiotic ingredients market is expected to rise to 740.7 kilo tons by the end of 2016 and further rise to 875.9 kilo tons by the end of 2018.

Inulin to Remain Dominant Revenue Generator

By product type, the global prebiotics ingredients market is segmented into inulin, galacto-oligosaccharides, fructo-oligosaccharides, mannan-oligosaccharides, and others. Of these, inulin is likely to remain the dominant segment of the global prebiotics ingredients market in the coming years. Inulin held a share of 42% in the global prebiotics ingredients market in 2011 and the demand for it is likely to benefit from the rising awareness about its health benefits such as improved mineral absorption.

Of the key applications of prebiotics ingredients, the food and beverage industry emerged as the leader in 2011 with an overwhelmingly dominant share of 84%. Within the food and beverage industry, the rising demand for dairy is likely to have an influential role in the overall development of the prebiotics market in the coming years.

Geographically, Europe and Asia Pacific are the leading contributors to the global prebiotics ingredients market, with Europe holding a slight edge over APAC in 2011. This hierarchy is unlikely to change in the coming years, as both Europe and Asia Pacific are home to growing dairy industries.

Rising Demand for Dairy Products Likely to Drive Global Prebiotics Market

The increasing consumption of milk and other dairy products across the world is a key driver for the global prebiotics ingredients market. Prebiotics can be readily included in dairy products without affecting even their taste, which has resulted in the dairy industry holding a key role in the prebiotics ingredients industry. This is likely to remain a leading driver for the prebiotic ingredients market in the coming years, as both Asia Pacific and Europe have traditionally been major consumers of dairy products.

The increasing awareness among consumers about the importance of gut health and the beneficial effect of prebiotics on the same is another leading driver for the global prebiotics ingredients market. An expanding demographic of health-conscious users in urban regions across both developed and developing regions is expected to remain an important driver for the prebiotics ingredients market in the coming years, as the rising disposable income of urban consumers will allow prebiotics manufacturers to present a wider product catalog and more refined premium products.

High R&D Costs to Remain Key Constraint

Despite the rising profit margins in the global prebiotic ingredients market, the high costs of conducting the necessary research into the applicability and safety of prebiotics have restricted the market. While the rising demand for prebiotics may encourage more players to enter the market, the high R&D costs of prebiotics ingredients are likely to limit the expansion potential of the prebiotic ingredients market.

The information in this preview comes from a Transparency Market Research report titled ‘Prebiotic Ingredients Market - Global Industry Analysis, Market Size, Share, Trends, and Forecast 2012 - 2018.’

The global prebiotics ingredients market is segmented as follows:

Prebiotics by ingredients:

• Fructo-Oligosaccharides
• Inulin
• Galacto-Oligosaccharides
• Mannan-Oligosaccharides
• Others

Prebiotic market by application:

Food and beverages

• Dairy products
• Cereals
• Baked food
• Fermented meat products
• Dry foods
• Others

Dietary supplements

• Food supplements
• Nutritional supplements
• Specialty nutrients
• Infant formula

Animal feed

United Kingdom Baby Food Market Projected to be Worth USD 63.7 billion in 2017

The U.K. baby food market is led by players such as Danone, Nestle, H.J. Heinz, and Pfizer, which account for 3/4th of the market. These players collectively accounted for 75.7% of the market in 2011, states Transparency Market Research in its new study. Key players in the market are continuously developing newer products in order to gain a competitive edge – these efforts are mainly centered on introducing products that have better taste, varied flavors, and a higher nutritional value. According to the report, the U.K. baby food market is expected to rise from US$1,030.1 mn in 2015 to US$1,056.9 mn by 2017. The milk formula segment and prepared baby food segment are expected to be key segments in the market.

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Increasing Number of Working Women to Drive Baby Food Market in U.K.

The U.K. baby food market is driven by the increasing number of women joining the work force, which is compelling them to depend on packaged baby food products rather than preparing food at home. The rising income levels of parents across the U.K. is another factor increasing the sales of baby food. This is because increased income leads to higher spending power of parents. In addition to this, parents are opting for baby food products owing to the nutritional value provided by them.

“Other factors behind the growth of the baby food market include increased birth rate, attractive and safe packaging, and product innovations,” states a TMR analyst. Moreover, players in the market are introducing baby food products that are low on the artificial ingredients quotient. This is expected to propel the sales of baby food in the U.K. Additionally, organic baby food products, despite their high price, are gaining wide acceptance as parents prefer healthy and safe food products for their babies. This is expected to boost the market given that organic food is costlier than normal baby food.

Campaigns against Packaged Baby Food Products to Impede Growth of Market in U.K.

The decreased trend of breastfeeding and cooking baby food at home has caused government and other organizations to start campaigns against packaged baby food products. This is encouraging breastfeeding and cooking homemade baby food and is negatively impacting the baby food market in the U.K. In addition to this, the lowered child population in the U.K. will restrain the growth of the market. However, the baby food market still has a lot of potential to grow in the U.K. as parents have less time for cooking. Moreover, improved baby formula, with evolving food technologies, is expected to make drive the market. Food products enriched with docosahexaenoic acid (DHA) and arachidonic acid (ARA) are expected to draw the attention of parents and fuel the growth of the baby food market in the near future.

The report profiles key players in the U.K. baby food market. Some of the key players in the market are Cow & Gate, Ella’s Kitchen, Hipp, Organix, and Plum Baby. The business and financial overview of each of the companies and their recent developments have been included in the report. The report discusses strategies adopted by key players and challenges faced by them.

This information is based on the findings of a report published by Transparency Market Research, titled “Baby Food Market - United Kingdom Industry Analysis, Size, Share, Growth, Trends and Forecast 2007-2017.”

The baby food market in the U.K. is segmented as follows:

By Product

• Bottled baby food
• Baby cereals
• Baby snacks
• Baby soups
• Canned & Frozen baby foods

By Type

• Dried Baby Food
• Milk Formula
• Prepared Baby Food
• Other Baby Food

Global Sweet Spread Market: Longstanding Popularity of Sweet Spread Fuels its Demand across Developed Regions, Reports TMR

Sweet spreads such as marmalades, jam, jellies, chocolate spreads, honey, nut-based spreads, and others comprise a vital part of traditional breakfast menu or snack in the western world. The longstanding popularity of various sweet spreads across developed economies has been the key factor propelling the global sweet spread market. In a report, titled “Sweet Spread Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019,” Transparency Market Research (TMR) presents insights into the growth drivers and restraints having implications on the market. It uses several industry-leading analytical tools to present an executive-level blueprint of the global sweet spread market.

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Currently, Europe and North America account for the leading share in the global sweet spread market. These regions have sustained their dominance since a long time and is expected to continue their growth run through the forecast period between 2013 and 2019. In Europe, sweet spreads are a part of traditional breakfast. Hence, consumers in this region often spend significantly on the purchase of sweet spreads, which has remained a key factor accelerating the demand for sweet spreads.

Besides this, the convenience provided by sweet spreads is a primary factor persistently fuelling their demand across developed economies where people prefer less elaborate food to fit in their hectic lifestyle. Since it does not take long enough to prepare food using sweet spread, it is witnessing widespread adoption particularly as a popular breakfast food.

However, in Asia Pacific the market is witnessing sluggish growth. The diverse food culture and the lack of longstanding tradition related to sweet spreads are inhibiting the growth of the market in Asia Pacific. However, the market sees lucrative scope, as the region reports increasing urbanization. The companies are looking to capitalize on the untapped opportunities in Asia Pacific, primarily because the region boasts a huge base of consumers. TMR expects Asia Pacific to emerge as a lucrative market for sweet spread manufacturers in the forthcoming years.

To establish their footprint in Asia Pacific, manufacturers are focusing on product innovation to match the preference of consumers in the region. Taste innovation has shaped as a major trend in developed countries as well and is expected to remain a vital avenue for research and development in the near future.

The presence of a large number of players has made the global sweet spread market fairly fragmented, thus competitive. The market also provides sufficient opportunities for new entrants to compete with existing players. Some of the prominent enterprises operating in the market are Wellness Foods Ltd., Premier Foods Plc, Unilever Group, and Ferrero Group.

Food Hydrocolloids Market Likely to Rise Rapidly in Asia Pacific due to Rising Demand for Processed Food, says TMR

The global food hydrocolloids market is driven primarily by the rising demand for processed foods, according to a new report from Transparency Market Research (TMR). The report examines the development trajectory exhibited by the global food hydrocolloids market in the past few years and the market’s current statistics. Further, based on a solid analysis of the market’s historical and present figures, the report presents reliable forecasts regarding the development trajectory of the food hydrocolloids market in the coming years. The report is titled ‘Food Hydrocolloids Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.’

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Hydrocolloids are polymeric chains of very fine particles of dispersed in water. The consistency of the mixture varies according to the proportion of colloids and water in the mixture. Food hydrocolloids affect the rheology of any food product they are added to, as they bring about direct structural changes in the consistency of the food. Due to this property, food hydrocolloids can be used as thickening agents, gelling agents, emulsifying agents, and stabilizing agents in the production of various food items.

The prime driver for the global food hydrocolloids market is the rising demand for convenience foods and processed foods. The consistency of both types of food requires special attention. Processed foods, which are rarely consumed immediately after the purchase and are often consumed over long periods, are a key application of the food hydrocolloids market. They are likely to remain a leading contributor to the global food hydrocolloids market in the coming years, as the demand for processed food is likely to grow steadily in urban areas across the world.

Based on product type, the global food hydrocolloids market can be segmented into gelatin, pectin, agar, guar gum, xanthan gum, carrageenan, cellulosics, alginates, gum Arabic, locust bean gum, and others. Food hydrocolloids can be derived from plants, animals, as well as microbes, making them readily available and utilizable. By end use, meat and poultry, frozen foods, dairy, bakery and confectionary products, and beverages are the leading revenue generating segments of the food hydrocolloids market

Regionally, North America is the leading contributor to the global food hydrocolloids market. The high demand for processed food in North America is the key driver for the food hydrocolloids market in North America. On the other hand, the rising urban population in countries such as India, China, South Korea, and Taiwan is likely to result in strong growth of the Asia Pacific market for food hydrocolloids in the 2016-2024 forecast period.

The report also examines the competitive landscape of the global food hydrocolloids market by presenting business profiles of leading players such as Ashland Inc., Lubrizol Corporation, Cargill Inc., CP Kelco, E.I. du Pont de Nemours and Company, and Rousselot S.A.S. 

Global Kombucha Market: Proliferating Need for Healthy Beverages to Accelerate Sales Globally, finds TMR

The growing awareness among consumers across the world regarding the benefits of kombucha is expected to drive the growth of the market, states Transparency Market Research (TMR) in a new research report. The report is titled, “Kombucha Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2023.”

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The report provides an outlook of the historical growth trajectory, current market situation, and future growth prospects of the global kombucha market. It further evaluates the prevalent trends along with the prime elements at play in the market. The study also highlights the dynamics that are anticipated to inhibit or augment the growth of the global kombucha market. According to the report, the kombucha market has emerged dominant in terms of growth in the functional beverages category over the past few years.

The report states that the progress of the global kombucha market can be attributed burgeoning demand for healthy and natural food and beverages among consumers across the globe. Kombucha is a traditional fermented tea-based beverage manufactured using the starter culture, sugar, and water. As a result of the health benefits associated with kombucha, governments of several countries are taking initiatives to promote the consumption of kombucha and regulate its manufacturing and marketing activities.

One of the primary driving factors for the global kombucha market is the changing lifestyle and growing disposable incomes of consumers. The easy manufacturing process of kombucha is attracting numerous new companies to invest in the market. Furthermore, the increasing demand for fortified beverage and food products coupled with the mounting consumption of alcoholic beverages is likely to accelerate the sales of kombucha over the forthcoming years.

The rising investments in research and development activities for expanding applicability is likely to give the market of kombucha a shot in the arm. However, factors such as rising incidences of beverage recall, strict regulations regarding the use of microorganisms, and the high inventory cost and complex supply chain are anticipated to restrain the demand for kombucha.

Region-wise, North America emerged as the leading consumer of kombucha in 2014 with the U.S. dominating the regional market. Markets of kombucha in emerging economies such as India and China are expected to witness strong growth over the next couple of years. Asia Pacific is likely to overshadow other regions in terms of production of kombucha due to the cost advantage in the region available for the processing of products. Some of the leading companies operating in the global kombucha market are Kombucha Wonder Drink, Live Soda Kombucha, Nesalla Kombucha, Makana Beverages Inc., Red Bull GmbH, Gt’s Kombucha, Reed’s Inc., and Millennium Products Inc.

The study explores the product portfolio, strategies, and shares of the key players operating in the global kombucha market. The report offers a clear understanding of the competitive landscape of the market by using Porter’s five forces analysis. It further offers insights into the degree of barriers to entry and exit in the global kombucha market. 

Global Sodium Reduction Ingredients Market: Growing Packaged Food Industry to Drive Demand, says TMR

The increasing demand for healthy nutritious food products coupled with the rising consumer awareness about harmful effects of excess sodium intake are driving the global sodium reduction ingredients market., states a new report by Transparency Market Research (TMR). The report is titled, “Sodium Reduction Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023.” According to the World Health Organization (WHO), many serious health disorders can be caused owing to the consumption of food with high sodium content. Thus, manufacturers in the food and beverages industries are increasingly developing products with sodium reducing ingredients. Thus, the global sodium reduction ingredients market is expected to witness substantial growth in the coming years.

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With the U.S. Food and Drug Administration (FDA) regulating the salt content in food products and also taking efforts to make consumers aware of the nutritional content in various foods, the demand for sodium reduction ingredients is expected to surge. Moreover, governments as well as private entities are also creating a heightened awareness among consumers regarding the harmful effects of sodium. This will further aid the growth of the sodium reduction ingredients market worldwide.

The growth in the demand for processed food is expected to increase the demand for sodium reduction ingredients to some extent. The packaged food industry is also driving the market. In addition to this, sodium reduction ingredients are being used in food flavors and preparations such as seasonings and sauces, strengthening their demand. However, only a restricted section of consumers compromise on the taste of the food, posing a challenge for the global sodium reducing ingredients market.

According to the report, North America is a key consumer of sodium reducing ingredients due to the dense presence of fast food joints. Europe is expected to follow North America in terms of high consumption of sodium reducing ingredients due to the presence of a large number of health conscious consumers. In addition to this, Asia Pacific is also anticipated to witness a surge in the demand for sodium reducing ingredients, driven by factors such as large population in countries such as India and China and growing preference for packed food. However, the Rest of the World is expected to experience a sluggish growth in the coming years.

Players in the global sodium reduction ingredients market are increasingly investing in research and development so as to develop improved ingredients, thus helping them gain a competitive edge above others. Some of the players profiled in the report are: Kerry Group PLC., Tate & Lyle PLC, Angel Yeast, Royal DSM N. V., Sensient Technologies Corp., Innophos Holdings Inc., Givaudan SA, Cargill Inc., Dupont, and Jungbunzlauer AG.