Chilled Processed Food Market: Rising Need for Healthy Alternatives to Traditional Meals Driving Demand, notes TMR

The global chilled processed food market is studied in a new report from Transparency Market Research (TMR). The report, titled ‘Chilled Processed Food Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012 - 2018,’ presents a detailed overview of the market’s historical development trajectory and its current figures. A solid analysis of these statistics is used to derive insightful information about the chilled processed food market’s future growth.

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Chilled processed food has gained demand in the last few decades due to the rising need for conveniently consumable food. The hectic lifestyle of most urban consumers makes it impossible to prepare elaborate meals, necessitating the use of alternatives to make sure the individual’s nutritional requirements are met. Chilled processed food has emerged as a key candidate for the role, since it can easily be stored for long periods and prepared in a relatively short time.

While traditional gender roles meant women were usually responsible for cooking, the increasing number of working women has led to a rising need for convenient meal options. Processed chilled foods have thus become a mainstay in many urban households due to the absence of a dedicated ‘homemaker’.

The report segments the global chilled processed food market into processed vegetables and potatoes, processed poultry, processed red meat, ready-to-eat meals, processed fish and seafood, soup, noodles, pizza, and bakery products. Among these, the demand for chilled processed vegetables is rising steadily due to their nutrient-dense nature. The demand for ready-to-eat meals and chilled processed soup is also on the rise due to their high nutrient content and convenience.

Geographically, North America and Europe are the leading contributors to the global chilled processed food market. The easy availability of advanced transportation facilities have driven the production of chilled processed food in these regions, as effective packaging and transport solutions are crucial in making the most of a cold chain. Many of the key players in the global chilled processed food market are located in North America or Europe, which also gives these markets an edge in the regional hierarchy of the global market.

In the coming years, Asia Pacific is likely to emerge as a key regional market for chilled processed food. This is primarily due to the increasing disposable income of consumers in dynamic economies such as India, China, Singapore, Thailand, and South Korea, and the rapid urbanization observed in the region, which is necessitating a steady rise in the demand for chilled processed food.

The report also examines the competitive landscape of the global chilled processed food market by profiling the leading players operating in it. Key companies examined in the report include Nestle, General Mills, Fonterra Brands Ltd., Schwan Foods, Tyson Foods, Birds Eye Food, Heinz Co., Pinnacle Foods Corp., ConAgra Foods, Unilever, and Wal-Mart Stores.