The
global mushroom market did remarkable business in 2012 and is
expected to grow further by 2018, due to increasing demand for
organic products in most of the leading national markets. Mushrooms,
consumed by millions of people across the globe, are more popular in
the countries in the Asia Pacific region, such as China, India, and
Japan.
Rising
Health Awareness to Drive Asia Pacific Mushrooms Market by 2018
The
global mushroom market is geographically segmented into Asia Pacific,
Europe, North America, and Rest of the World. The Asia Pacific market
for mushroom products led the global market in 2012 and will continue
its dominance during the forecast period. The Asia Pacific region led
the global mushroom market in 2012, followed by the European regional
market for mushrooms. Europe is the largest market for mushroom
processing and production. With remarkable developments in the near
past, the global mushroom market is expected to show attractive
potential in the near future. There has been considerable development
of the global mushroom market in the recent past due to factors such
as growing demand for processed food, health awareness, research and
development activities to enhance processed food, and improvements in
the shelf life of processed food.
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Some
other factors expected to drive the global mushroom market are the
development of high-yield systems, increasing demand saturation,
changing customer preference towards value-added products, and rising
power of supermarkets. The competitive environment imposes certain
restrictions on the growth of the global mushroom market. The short
shelf life of mushroom food items and use of unsafe ingredients or
preservatives will act as the most important restraints that will
affect the development of the global mushroom market across all
regions. Heavy investments from the market’s leading players in
order to grow rapidly in the competitive market and the wide variety
of mushrooms offered in supermarkets will create more growth
opportunities for the global mushroom market during the forecast
period.
Due
to their high nutritional content, mushrooms are gaining popularity
across the world. Farmers from across the globe have started
accepting mushroom cultivation as one of the more profitable
businesses. Increase in research and development activities and
innovation in mushroom cultivation will further help the global
mushroom market develop rapidly during the forecast period.
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Shiitake
Mushroom Segment to Capture Largest Market Share by 2018
By
type, the global mushroom market is segmented into button, shiitake,
and oyster. The button mushrooms segment led the global mushroom
market in 2012. However, the shiitake mushroom segment is expected to
grow rapidly during the forecast period. By category, the global
mushroom market is segmented into chilled, frozen, canned, and
processed mushrooms. The global mushroom market is a cosmopolitan
market present in many geographical locations and leading players
from across the globe are introducing mushrooms and mushroom products
with high shelf life, further boosting the reach of the global
market.
Some
of the leading players in the global market are Agro Dutch Industries
Ltd., OKECHAMP S.A., Banken Champignons, The Mushroom Company,
Bonduelle, Modern Mushroom Farms, Hughes Mushroom, Drinkwater
Mushrooms Ltd., Monaghan Mushrooms, Fresh Stock, California Mushroom
Farms Inc., and Scelta Mushrooms BV.
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