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Wednesday 16 March 2016

Global Bread and Baked Food Market Benefits from Changing Eating Habits in Emerging Economies

A new market study on the global bread and baked food market is presented by Transparency Market Research (TMR). The report provides a 360-degree overview of the market’s proceedings for the 2013-2019 period. The report is titled “Bread and Baked Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019” and is available for purchase on the company’s website.

The report delves into vital market indicators such as market drivers, restraints, and trends to gauge the past performance of the bread and baked food market and how these indicators will influence the market’s growth in the future. The findings of this report reveal that the market will reach a valuation of US$310 bn by the end of 2016.

According to the report’s findings, following the 2008 economic recession, the global bread and baked food market has displayed phenomenal growth. This can be mainly attributed to the affordability, convenience, and health benefits of bread and baked foods. With the increasing health-consciousness among the young population, the demand for nutritionally fortified bread has increased, which has helped the growth of the overall market.


The report segments the global bread market into brown bread and white bread on the basis of product type. On the other hand, scones, cookies, pastries, biscuits, and others are the segments into which the baked food market is divided. Rapidly evolving lifestyles, higher purchasing power, and increasing demand for convenience foods, especially in the emerging economies in Asia Pacific are the reasons driving the pastries and other baked foods market.

However, the availability of substitute foods that are proffer nutrition as well as convenience is detrimental to this market’s growth. This mainly includes cornflakes and ready-to-eat cereals.
In terms of a geographical breakdown, North America, Europe, Asia Pacific, and Rest of the World are the regional segments of this market. North America and Europe are large markets for bread and baked food due to several reasons. Being traditional markets for baked foods such as pies, pastries, scones, cakes, etc. these regions will exhibit robust growth during the forecast period. High spending on convenience foods that are readily available in supermarkets, mom and pop shops, and specialty food stores is the reason for the same.

Of all regional segments of the global bread and baked food market, Asia Pacific will exhibit robust growth during the forecast period. In this region, the growing adoption of Western eating habits, of which baked foods are an integral part, is bolstering the growth of this regional market.


The report mentions companies that have an active participation in the global bread and baked food market. These are Grupo Bimbo, Britannia Industries Ltd. Nestle Chile, and others. 

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