Global Alcoholic Beverages Market to be Driven by Rise in Per Capita Income across Emerging Economies

A new market research report by Transparency Market Research, titled “Alcoholic Beverage Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” offers a comprehensive overview of the global alcoholic beverage market. The report points out the key factors affecting the growth of the market and estimates the growth and valuation of the market by the end of 2021. The impact of Porter’s five forces on the growth of the market has been also analyzed. The report studies the overall market on the basis of product type and region. Profiles of some of the key market players have been included in the report.

Alcoholic beverages refer to beverages containing alcohol. In the past couple of years, alcoholic beverages have gained huge popularity among consumers. Rise in the disposable income across emerging economies has contributed significantly towards the growth of the global alcoholic beverage market. During the period between 2015 and 2021, the market is anticipated to witness moderate growth owing to strengthened distribution channels adopted by market players, including online stores. However, increase in the prices of raw materials, availability of non-alcoholic beverages as substitutes, and the intense competition among key market players are expected to hinder the growth of the market during the forecast period.

In terms of product type, the global alcoholic beverage market has been segmented into wine, beer, and spirits. Beer generates the highest amount of revenue followed by spirits (vodka, whiskey, rum), and wine (white and red).

The report studies the alcoholic beverage market across four key regions: Europe, North America, Asia Pacific, and Rest of the World. Europe and North America are considered as mature markets and hence, market players are shifting away from these regions. The per capita consumption of alcoholic beverages is the highest in Europe, with France leading the regional market, followed by Germany, Spain, Italy, and the U.K. The Europe alcoholic beverage market accounts for almost 57% of the overall market. Asia Pacific is anticipated to be the fastest growing region in the market and developing economies such as China and India are expected to lead the market.

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Describing the competitive landscape, the report profiles some of the key players in the global alcoholic beverage market such as Heineken, Diageo, Bacardi, Carlsberg, Pernord Ricard, Anheuser Busch InBev, Remy Cointreau, and SAB Miller. The bigger players are operating at an international level and are investing heavily in advertising and marketing strategies to ensure customer royalty. The top three players account for 40% of the market. Anheuser-Busch InBev is leading the global alcoholic beverage market and holds 20% of the market.