In
terms of revenue, global
instant beverage premix market was valued at USD 59375.0 million
in 2014, increasing at a CAGR of 5.7% from 2015 to 2021. In terms of
volume, global instant beverage premix market was valued at 1957.6
million kg in 2014, increasing at a CAGR of 2.0% from 2015 to 2021.
The major driving factor of the global instant beverage premix market
is product and design innovation. In an extremely competitive and
fast moving consumer market, brand managers are under pressure to
develop new products with differentiation. Certain factors such as
need to innovate packaging design to attract consumers and
differentiate their products from other products in the saturated
product category have become important for a brand’s long term
success. Consumers prefer simplistic but efficient products that are
cost-effective and easy to use. Packaging design is a key driver for
sales as consumers have become brand conscious. In a saturated
product segment with a number of products in the same category,
packaging is the only differentiator that helps a consumer chooses
one brand over the other. Thus, with radical consumer empowerment
through internet and mobile revolution in the country, the new breed
of consumers is inclined towards products with ease of usage. This is
expected to create awareness regarding these products during the
forecast period. The impact of this driver is high at present and is
expected to be medium in the coming years.
The global instant beverage premix market has been segmented on the
basis of product type into instant milk, instant coffee, soup,
instant tea, instant health drink and others. Demand for instant
coffee is primarily driven by its health benefits. Consumers prefer
instant coffee as compared to instant tea. Due to these factors,
demand for instant coffee is expected to remain high throughout the
forecast period.
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Considering the high demand for instant tea among the consumers,
manufacturers are focusing on introducing new different flavors of
instant tea. Moreover, consumers prefer tea since it contains high
amount flavonoid antioxidants that help maintain body weight and
reduce the risk of fatal heart attacks. It is the major contributor
in the global instant beverages premix market. Considering the high
demand for tea among the consumers, manufacturers are focusing on
introducing new products.
On the basis of geography, the global instant beverage premix market
is divided into four categories:-North America, Europe, Asia Pacific
and Rest of the World (RoW). In terms of revenue, Asia Pacific held
the largest share in the market in 2014. Countries such as India and
China (the most populated countries in the world) are the major
contributors to the market. The instant beverage premix market in the
region is expected to grow considerably through the forecast period.
Rising awareness about instant beverage premix and high population
are the major drivers for the market. In terms of revenue, Europe
instant beverage premix is expected to grow at a CAGR of 5.1% during
the forecast period from 2015 to 2021. The U.K. is the leading
countries for instant beverage premix market. The increasing number
of distribution channels and changing consumer preference toward
Instant Beverage Premix has positively impacted the market in the
region. Therefore, the demand for Instant Beverage Premix is set to
grow in Europe.
Key players in the Instant Beverage Premix market include Ajinomoto
General Foods Inc., Monster Beverage Company, PepsiCo Inc., The
Coca-Cola Company, Starbucks Corporation, Suntory Beverage & Food
Limited, Dunkin’ Brands Group, Inc., The Republic of Tea, Inc. and
Keurig Green Mountain, Inc. among others.
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