Green Tea Sales Worldwide to Rise on Back of Growth in Obesity Levels, says TMR

A new market research by Transparency Market Research, titled “Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,” presents an in-depth overview of the global green tea market. The study states that the market, which is one of the fastest growing segments of the global tea market, is poised to witness strong growth over the period between 2012 and 2018.

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The rising awareness about the high antioxidant content of green tea and its vast health benefits is the key to the rising global demand for green tea. The proven effectiveness and preventive properties of green tea against health concerns such as digestive disorders, cancer, and many other chronic health conditions is also boosting the demand for green tea globally. Green tea is also found effective in curing body ache, reducing LDL cholesterol and excess body fat, and reducing the effect of cancer cells.

Recently, it has started gaining heightened prominence as a weight management product. Global estimates state that nearly 30% of the world’s population today is either obese or overweight. Obesity is expected to also rise at an alarming rate globally in the next few years and the factor is expected to emerge as a key driver of the global green tea market in the next few years.

The report gives a detailed overview of the other drivers, the key restraints, and the numerous trends that are impacting the overall development of the global green tea market. For the study, the global green tea market is segmented on the basis of criteria such as type, flavor, and geography.

On the basis of type, the market is segmented into iced green tea, green tea bags, and green tea instant mixes. On the basis of flavor, the market is segmented into varieties such as aloe vera, lemon, cinnamon, ginger, vanilla, basil, jasmine, and wild berry.

On the basis of geography, the market has been segmented into Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific is the key exporter of green tea, with countries such as China, Taiwan, Hong Kong, Japan, being some of the largest producing countries globally. Asia Pacific is also one of the leading consumers of green tea and commands a dominant position in the global green tea market. Developing regions such as North America and Europe are amongst the most promising regions for the green tea market.

Some of the leading vendors operating in the market are DSM Nutritional Products, AMORE Pacific Corp, Oregon Chai Inc, Numi Organic Tea, Associated British Foods LLC, Nestle S.A., Northern tea Merchants Ltd., and Tetley GB Ltd.