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Tuesday 10 October 2017

Low-calorie Food Market Globally Expected to Drive Growth through 2019

Obesity is one of the biggest health issues faced by the world today. The U.K. holds the largest population of obese citizens within Europe, with nearly 23.8% of the population marked as obese. The U.S. holds the largest percentage of the obese demographic in the world, at 36.5%. 28.3% of Australians are classified as obese, which is the highest percentage within the Asia Pacific region. The number of obese is also increasing steadily in other nations, creating a higher demand for healthier foods. Diabetics comprise another demographic that is fast opting for health foods. The WHO had earlier reported that almost 347 mn people around the world were diagnosed with diabetes in 2013, and this number is going to increase significantly in the coming years.

According to the report, the global low-calorie food market is being driven by the increasing prevalence of diabetes and obesity across developed nations. Changing lifestyles that are increasingly sedentary and stressful have led consumers to opt for healthier foods that are certified to be low in calories. A larger percentage of the consumers is now aware of the health risks associated with consuming high-calorie foods and sugary drinks and are therefore showing a high demand for products that promote physical health through added nutritional benefits and the use of low-calorie ingredients and preparations.

U.S-based market research and analysis firm Transparency Market Research announces the publication of a new research report. The report states projects the global low calorie food market to expand to a total market value of US$10,414.7 million by 2019. The market for low calorie foods was worth more than US$7,400 million in 2013 and will display a 5.9% CAGR between the end of 2013 and the end of 2019 if these figures hold true. The report, compiled by expert market analytics, and presenting analysis of primary and secondary information with the help of reliable, precise analytical tools such as Porter’s five forces analysis, market attractiveness analysis, and SWOT analysis, is titled ‘Low-calorie Food Market - Global Forecast, Share, Size, Growth and Industry Analysis, 2014 – 2019’.


The report zeroes in on the potential development of the Asia Pacific and Rest of the World markets for low calorie food in the coming years and presents it as a promising opportunity for low calorie food manufacturers around the world. The low calorie food markets in China, India, and Brazil are examined in detail, since these countries have a high diabetic population.The report segments the global low calorie food market by type of sweetener into stevia, saccharin, sucralose, aspartame, and cyclamate. Of these, aspartame emerged as the market leader in 2013 owing to its easy substitutability with sugar in terms of taste and product preparation. However, it is unsafe for some demographics, including children. As a result, stevia and sucralose have enjoyed a surge in demand of late, with the market for stevia in particular expected to exhibit strong growth in the near future. Stevia has the advantage of having an extremely low glycemic index of these, as it releases zero to little glucose into the bloodstream upon digestion.

The report puts major companies operating in the global low calorie food market under the microscope by examining their product segmentation, financial performance over recent years, and recent developments in the industry. Companies profiled in the report include Nestle SA, PepsiCo, Inc., The Coca-Cola Company, Abbott Laboratories, and Group Danone.

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