Sprouted
brown rice protein is a plant based protein which are free from
antibiotics, hormones and drugs which are given to livestock and
sprouted brown rice protein does not contain any lactose and does not
need any pasteurization to destroy pathogens as in milk based
protein. Sprouted brown rice protein is produced at low temperature
to prevent damage to the proteins and to preserve probiotics and live
enzymes. Due to presence of probiotics and enzymes, sprouted brown
rice protein are highly digestible. Sprouted brown rice protein
contains all the essential amino acids (valine, leucine and
iso-leucine) which are required by the body to repair muscles and
other tissues. Increasing heath consciousness among the consumers
across the globe, is driving the global sprouted brown rice protein
market.
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The
rising health-issues and long-existence of malnutrition issues in
underdeveloped countries compelled the consumer to become health
conscious and take actions to counter these problems on the
individual level. This resulted in the rising health-awareness among
consumers and leading a complete change in the eating habits of
people worldwide. Moreover, the protein-based food & beverages
market encountered a rise in demand owing to the growing consumer
awareness of the benefits of plant-based protein products. All these
factors are driving the demand for protein-based food product
including the sprouted brown rice protein. Furthermore, the
increasing demand for naturally sourced and organically produced food
products offers strong growth opportunities for players active in the
field of sprouted brown rice protein market to offer multiple ranges
of organic products. On the flip side, the high cost incurred in rice
fortification and retail-based dependency of global sprouted brown
rice protein market coupled with high-level cost-competition among
manufacturers is restraining the full-fledged growth of the sprouted
brown rice protein market.
Some
of the key players operating in the global Sprouted brown rice
protein market are Garden of Life, Growing Naturals, LLC.,
NutriBiotic, Ag Commodities Inc, Austrade Inc., NP Nutra, Muscle Farm
among others.
In
March 2017, Muscle farm Corporation announced to launch Muscle Pharm
Natural Series (Natural Series), a line of plant-based, vegan,
gluten-free, soy-free, non-GMO, premium products targeting
individuals seeking an organic alternative to traditional nutritional
products and supplements. This product launch will make the company
portfolio stronger.
Opportunities
for Sprouted brown rice protein Market Participants
The
Sprouted
brown rice protein market is anticipated to be positively
influenced by evolving consumer preferences, and increasing number of
Sprouted brown rice protein product variants. Catering the growing
demand for cake or bakery products containing several health benefits
is one of the key supply-side driver supporting the market growth.
Sprouted brown rice protein containing natural ingredients coupled
lower product penetration level in developing economies is generating
opportunities for both large scale and small scale manufacturers
across the globe.
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