Upswing in Global Organic Sliced Bread Market Results from Rising Knowledge of Product’s Health Benefits

A report by Transparency Market Research, titled, “Organic Sliced Bread Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018–2028,” finds that the latest fad for organic stuff would have a positive impact on sales.

Typically organic bread does not contain any artificial ingredients that add flavor or color. Instead it has natural preservatives to prolong its shelf life. It also does not contain wheat that is genetically modified. Instead they are made from sprouted whole grains such as whole wheat, oats, barley, and rye. Such ingredients and manufacturing processes have a positive impact on one’s health and increasing awareness about the same is serving to drive the global organic sliced bread market.

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All certified organic breads are required to pass various tests pertaining to storage, processing, and labeling. They are also need to satisfy with ingredient standards set by various bodies such as the National Organic Program (NOP) for a “certified” label. The certified organic products in the global organic sliced breads market is seeing greater demand despite their higher price because of the guarantee they provide.

The rising awareness about organic products and a rising tribe of health conscious consumers with greater capacity to spend are proving beneficial for demand. Another factor pushing up demand and sales in the global organic sliced bread market is the continued thrust on product innovation, packaging, and thrust on “clean labels.” Manufacturers in the market are experimenting to come up with more flavorful and healthy products to entice customers.

At present, Europe accounts for a significant share in the global organic sliced breads market. This is because of bread being a staple food item in the region. Apart from that, availability of a wide variety of products owing to manufacturers thrust on innovating, a solid distribution channel, and overall high disposable incomes of people is also providing a great boost to the market in the region.

The North America organic sliced bread market is another prominent one that is seeing surging revenue. This is because of the high awareness among the people in the region about the benefits of organic food and their increasing spending capacity. The organic bread’s share in the overall bread market has increased dramatically in the U.S. particularly, which thus is spearheading the organic sliced bread market in the region.

However, the organic sliced bread market would see moderate rise in Asia Pacific because of non-bread preparations such as rice, wheat flatbreads, and noodles being a staple in nations of India, China, Thailand, Malaysia, and others. Nevertheless, globalization has led to changing lifestyle and food habits among people. This would enable the market to see rising demand in future.

Some of the prominent participants in the global organic sliced bread market are Nature’s Bakery Cooperative, Toufayan Bakery, Inc., Hain Celestial Group, Inc., Manna Organics LLC, and Flower Foods, Inc.