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Thursday, 10 December 2015

Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021

Transparency Market Research, in its latest report titled “Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021”, indicates that the Europe baby drinks market is fueled by new product launches, busy lifestyle of parents, increase in number of working mothers, rigorous promotions by manufacturers, and growing health consciousness. The Europe baby drinks market is estimated to rise from US$15.9 bn in 2014 to US$20.4 bn in 2021, registering a 3.50% CAGR during that period.

By product type, the baby drinks market in Europe is bifurcated into infant formula and baby juice. Infant formula led the overall market in 2014 in terms of demand and revenue, and this segment is projected to retain its lead from 2015 to 2021 – the report’s forecast period. Recommended by doctors, infant formula is considered to be the most ideal alternative for breast milk and has a high nutritional value.


The segment of baby juice has been gaining popularity in recent times owing to increased awareness and rising acceptance on the part of parents. This category is further broken down into ready-to-drink baby juice and concentrated baby juice. The former held a larger share of the market and higher demand owing to the fact that it requires no additional preparation time. The overall segment of baby juice is, however, met with a couple of challenges. The distribution channel of baby juice is comparatively weak and as a result, the segment has a lower penetration rate. In addition, the high sugar content in baby juice renders it as a less preferred choice among parents.

On the basis of country, the Europe baby drinks market is divided into the U.K., Germany, Sweden, France, Spain, Italy, and Rest of Europe. In 2014, France emerged as the leader in the Europe market in terms of revenue, driven by parents’ busy lifestyle, increasing acceptance of infant formula, and favorable child-friendly government policies. Owing to these factors, France is projected to continue dominating the Europe baby drinks market over the duration of the forecast period. Spain and the U.K. also play a vital role in the development of the Europe baby drinks market. In 2014, France accounted for an 18.50% share of the overall baby drinks market, while the U.K. made up for 16.30%.


One of the most remarkable features of the research report is the detailed study of the competitive landscape of the Europe baby drinks market. After identifying the key players catering to the domestic needs of the Europe market, the report assesses the performance and contribution of each player and studies it on the basis of attributes such as company overview, recent developments, product portfolio, business strategies, and financial status. In addition, the report also provides details pertaining to company market share and distribution channels.

Some of the leading vendors functioning in the Europe baby drinks market are H.J. Heinz Company, Nestle S.A., Danone, Mead Johnson Nutrition Company, and HiPP GmbH & Co. Vertrieb KG.

Europe Baby Drinks Market, by Product
  • Infant formula
  • Baby juice
  • Concentrated baby juice
  • Ready-to-drink baby juice
Europe Baby Drinks Market, by Country
  • Spain
  • Germany
  • France
  • Italy
  • K.
  • Sweden
  • Rest of Europe


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