The
growing awareness about following a healthy lifestyle is one of the
major factors for the emergence of fortified foods and beverages. The
fortified foods market consists of a wide range of product lines
ranging from cereals to baby foods, making the market one of the most
difficult ones to track and analyze with precision. The global market
for vitamin fortified and mineral enriched foods and beverages is
expected to grow at a double digit rate over the next six years.
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Fortified and Mineral Enriched Foods and Beverages Market Research
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Some
of the factors which are driving the market for vitamin fortified and
mineral enriched foods and beverages include growing health concerns
among people and the trend of eating ready to eat meals (packaged
food) due to busy schedules, among some other factors. However,
regulatory issues in the food and beverage industries across the
globe are acting as one of the major factors inhibiting the growth of
the market. Product development to explore new applications will
lead major companies to attain sustainability and ensure success in
the near future.
Earlier
the major sources of vitamins and minerals were by means of pills but
the vitamin fortified food market seems to have a promising future.
Major food and beverage companies since then are relying on
continuous product development. It is proving to be fruitful with
easy acceptance by the consumers. However, the global market is
highly fragmented and complex, yet a profitable one.
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Some
of the major companies operating in the global market for vitamin
fortified and mineral enriched foods and beverages include Abbott
Laboratories, Campbell Soup Company, The Coca Cola Company, H.J Heinz
Company, Kellogg Company, PepsiCo/Tropicana, The Proctor & Gamble
Company and so on.
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