For
many, sports drinks and energy drinks are somewhat synonymous. The
truth is that the two couldn’t be more different. Sports drinks are
beverages developed specifically to be used while exercising or to
enhance the performance of an athlete or sportsperson. Energy drinks,
on the other hand, is a rather amorphous category that combines
lifestyle beverages and functional beverages. While they do provide
flavor and refreshment like any other soft drink, they also contain a
host of functional ingredients (such as caffeine) that provide a form
of energy and wakefulness to the consumer. The market for energy
drinks has gained much momentum in recent years owing to the benefits
they offer, and according to recent report published by Transparency
Market Research the global energy drinks market is projected to
register a growth of more than 10% by the end of 2016.
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Full Global Energy Drinks Market Report With Complete TOC @
http://www.transparencymarketresearch.com/energy-drinks-market.html
The
global energy drinks market comprises four main regions: North
America, Europe, Asia Pacific, and Rest of the World. Let’s take a
look at the two dominant regional energy drinks markets and their
performance over the years.
North
America leads the pack with 35% of the market share
North
America has been dominating the global energy drinks market and
consists of two primary regions: Canada and the U.S.
Manufacturers
of energy drinks in the U.S. are projected to witness significant
growth in the coming years, with sales surging in terms of off-trade
value and volume. Of the major players in the energy drinks market,
The Gatorade Co Ltd holds a commanding lead in sales of energy drinks
in the U.S. Gatorade, being the first product of its kind, has
managed to maintain its lead even with the introduction of numerous
new and innovative products in the market. The company will continue
to enjoy a strong hold in terms of consumer loyalty, appeal, and
preference in the years to come. A challenge that the U.S. market for
energy drinks faces is concerns associated with the safety and health
of energy drinks. Health professionals and media have been linking
the consumption of energy drinks and deaths in 2013, and the purpose
and necessity of these drinks is being questioned across the
industry. Moreover, with new beverage categories being introduced in
the market and energy drinks being on the verge of product
saturation, the energy drinks market in the U.S. is expected to
witness a slump by the end of the forecast period.
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Asia
Pacific a close second with 30% of the energy drinks market share
The
Asia Pacific energy drinks market, though an emerging regional
segment, has been experiencing a surge in popularity in countries
such as China and India. Industry experts and analysts claim that
this regional market represents massive potential in terms of
attracting more players as well as consumers.
The
China market for energy drinks is largely characterized by the launch
of new kinds of products. Players such as Hangzhou Wahaha Group and
Fujian Dali Food Co Ltd have been grabbing the attention of consumers
and spurred the growth of the energy drinks industry in China. Red
Bull Vitamin Drink Co Ltd has been dominating the regional market,
accounting for nearly 40% of the share in 2013. With the help of
strong promotional, advertizing, and marketing campaigns, the company
has managed to capture the interest of consumers to a great extent.
The energy drinks market in China is set to get more competitive by
2018 with products such as Pocari Sweat, Red Bull, Jianlibao, and
Gatorade cultivating their brands in the industry.
The
rise of the urban class in India has been the most attractive factor
enticing the energy drinks market. Consumers looking for instant
energy solutions have enabled new manufacturers such as Monster
Energy Drink, JK Ansell Ltd, and K.G. Functional Beverages Ltd to tap
into the Indian market. The popularity of sports events in the
country is an opportunity for companies to promote their brand and
create appeals and awareness among potential customers. Red Bull GmbH
led the energy drinks market in India in 2013 and is estimated to
continue to enjoy its first mover advantage.
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the Article :
http://www.transparencymarketresearch.com/article/energy-drinks-market.htm
About
Us
Transparency
Market Research (TMR) is a global market intelligence company
providing business information reports and services. The company’s
exclusive blend of quantitative forecasting and trend analysis
provides forward-looking insight for thousands of decision makers.
TMR’s experienced team of analysts, researchers, and consultants
use proprietary data sources and various tools and techniques to
gather and analyze information.
TMR’s
data repository is continuously updated and revised by a team of
research experts so that it always reflects the latest trends and
information. With extensive research and analysis capabilities,
Transparency Market Research employs rigorous primary and secondary
research techniques to develop distinctive data sets and research
material for business reports.
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