A
new Transparency Market Research report states that the global
polyphenols market stood at US$580 mn in 2011 and is predicted to
reach US$873.7 mn by 2018. It is predicted to expand at a 6.10% CAGR
from 2012 to 2018. The title of the report is “Polyphenols
Market - Global Industry Analysis, Size, Share, Growth, Trends
and Forecast, 2012 – 2018”.
As
stated in this report, the market for polyphenols is fuelled by the
increasing aging population in Europe and Japan. In addition, the
technological advancements in polyphenols’ extraction process as
well as their increasing applications have also augmented the market
for polyphenols. In addition, factors such as the increasing consumer
awareness about the benefits of polyphenols in the maintenance of
optimum health and the growing inclination towards herbal products in
place of synthetic drugs are also propelling the growth of the
market. On the other hand, factors such as strict quality standards
and the poor supply of raw materials may restrain the growth of the
market in forthcoming years.
On
the basis of product, the report segments the polyphenols market into
green tea, grape seed, apple, and others including pomegranate,
olive, and cocoa. Amongst these, in 2011, the segment of grape seeds
held a share of more than 50% in the market and was trailed by the
segment of green tea. Grape seed polyphenols, being rich anthocyanin
sources, are utilized for the treatment of cancer and diabetes. On
the other hand, the segment of green tea is anticipated to be the
most swiftly developing segment due to its rising consumption within
China and Japan. This segment’s popularity is increasing owing to
its rising use in treating skin tumors, anogenital warts, and
obesity. Within the others segment, cocoa polyphenols are highly
utilized owing to their property of improving insulin resistance.
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On
the basis of application, the polyphenols market is segmented into
functional beverages, functional foods, dietary supplements, and
other including cosmetics and coloring agents. Amongst these, the
segment of functional beverages led the market in 2011 and
represented a share of approximately 40% in the market. Functional
beverages are highly used in tea, bottled water, and energy and
sports drinks. On the other hand, consumers are consuming polyphenols
in the form of dietary supplements in capsule form, particularly
within Asia Pacific and North America, owing to their bitter taste.
On
the basis of geography, the market is segmented into North America,
Europe, Asia Pacific, and Rest of the World (RoW). Amongst these, in
2011, on the basis of volume, Asia Pacific held a share of over 40%
in the market and is predicted to be the most swiftly developing
region, expanding at a more than 8.0% CAGR between 2012 and 2018. On
the other hand, the Europe polyphenols market is a mature market and
thus is poised to develop at a sluggish rate in comparison with other
regions.
As
per the study, the prominent players operating in the polyphenols
market are Indena, Chr.Hansen, Layn Natural Ingredients, Naturex, and
Danisco, among others.
The
market is segmented as follows:
Segmentation
by Application
- Functional foods
- Functional beverages
- Dietary supplements
- Others (coloring agents and cosmetics)
Segmentation
by Product
- Apple
- Green tea
- Grape seed
- Others (cocoa, pomegranate, and olive)
Major
geographies analyzed under this research report are:
- Europe
- North America
- Asia-Pacific
- Rest of the World
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