Global Health Awareness Translates to Big Opportunities in Vitamin Fortified and Mineral Enriched Foods and Beverages Market

A new report by Transparency Market Research on the global vitamin fortified and mineral enriched foods and beverages market offers an overview of the market and points out the key factors affecting its growth in the near future. The report, titled “Vitamin Fortified and Mineral Enriched Foods and Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018,” projects the size and valuation of the market during the period between 2012 and 2018 and studies the growth of the market across some of the key regions. The report further profiles some of the prominent vendors in the market.

Fortified and enriched foods contain extra nutrients and serve as an important source of nutrition for people with dietary limitations. During the storage and processing of food, a lot of nutrients are lost. Fortified and enriched foods and beverages compensate for those lost nutrients in one’s diet. The growing awareness about a healthy diet has propelled the growth of the global vitamin fortified and mineral enriched foods and beverages market.

During the period between 2012 and 2018, the global vitamin fortified and mineral enriched foods and beverages market is projected to expand at a double-digit growth rate. The rapid growth of the market can be attributed to the rising demand for packaged and ready-to-eat meals, growing awareness about a nutrient-rich diet, and the increased importance of preventive medicine. However, the changing regulatory environment might play spoilsport in the growth of the market. The availability of counterfeit products will also hinder the market’s growth during the forecast period.

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The report studies the global vitamin fortified and mineral enriched foods and beverages market across four key regions: Asia Pacific, North America, Europe, and Rest of the World. Developed economies in North America and Europe are presently the biggest consumers of vitamin fortified and mineral enriched foods and beverages due to heightened awareness about health and higher standards of living. During the forecast horizon, economic stability and a rise in disposable income across Asia Pacific and Rest of the World will propel the growth of the market in these regions.

Describing the vendor landscape, the report profiles some of the key players in the global vitamin fortified and mineral enriched foods and beverages market such as PepsiCo/Tropicana, General Mills Inc., Campbell Soup Company, Abbott Laboratories, Philip Morris Companies, The Proctor & Gamble Company, Kellogg Company, Ocean Spray Cranberries Inc., H.J. Heinz Company, South Beach Beverage Company, Hain Food Group Inc., Land O’Lakes, Nantucket Allserve, Inc., and The Coca-Cola Company. Through a SWOT analysis, the report points out the various growth opportunities for the market players in the near future.