Global Chocolate Market: Dark Chocolate Sales Rise Among Health Conscious Buyers, observes TMR

Transparency Market Research elaborates on the choices that manufacturers of chocolates can make over the coming years, in “Chocolate Market (Product Type - Dark Chocolate, Milk Chocolate, and White Chocolate) - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast 2016 – 2024.” Chocolate is one of the most popular food products in the world and holds a high percentage of consumers from the younger demographics. Chocolates are largely differentiated based on the percentage of cocoa they contain, along with the addition of other ingredients such as nuts and candies. As a part of the food and beverages market that is intensely dependent on taste, texture, and appeal more than any other characteristics, manufacturers from the global chocolate market resort to high level marketing strategies.

One of the leading factors lending to the growth rate of the global chocolate market is the increasing consumption rates of chocolate among the health conscious demographic. A swiftly increasing number of people around the world are becoming more and more aware of the issues related to eating foods that are high in sugar and have begun to avoid sugary foods, while increasing their consumption dark chocolates. At the same time, more and more consumers are becoming aware of the health benefits they can gain from eating dark chocolates, thus improving the rate of growth of the global chocolate market.

The global chocolate market is additionally augmented by the increasing rate of consumption in emerging economies. Nations such as China and India are showing an increased rate of chocolate consumption, thanks to rising disposable incomes and a greater demand for globally prominent chocolate brands. A large number of multinational chocolates brands are setting up manufacturing facilities and distribution chains across emerging economies owing to similar reasons.

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Manufacturers are also aware of the seasonal nature of chocolate sales, as the demand for chocolates can be influenced by the change in seasons as well the proximity of specific holidays. They therefore change their marketing strategies as well as manufacturing rates accordingly, in order to maintain an efficient and high rate of sales and production.

Geographically speaking, the global chocolate market has been led by Asia Pacific and North America. Asia Pacific holds a very high density of population, which when coupled with rising disposable incomes and a high volume of regional players, allows it to achieve one of the top spots in the global chocolate market. North America is also high on the charts when it comes to chocolate consumption, especially the more recently increasing rates of dark chocolate consumption.

The leading players in the global chocolate market over recent times, have included Kraft Foods, Nestle SA, Moonstruck Chocolatier Co., Mars Inc., Ghirardelli Chocolate Co., Ferrero Group, and Hershey Foods Corp.