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Tuesday 10 July 2018

Demand for Mouthfeel Enhancing Ingredients Surges as Consumer Preferences Change

Transparency Market Research discusses the impact of changing consumer demands on the global mouthfeel enhancing ingredients market. The research report, titled “Mouthfeel Enhancing Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028”, includes an assessment of the strengths, weaknesses, opportunities, and threats present in the research report. For a microscopic view, the research report has segmented the global mouthfeel enhancing ingredients market into segments. Researchers have studied the historical achievements of the market and its present-day market condition to chalk the trajectory. Analysts state that the rise of the food and beverages industry is expected to provide the global mouthfeel enhancing ingredients market a major impetus.


Mouthfeel enhancing ingredients lend a texture to food and beverages, imparting a unique characteristic. These additives are expected witness a major demand in the coming years as the food and beverages industry has been continuously diversifying. Desired viscosity, water absorption, suspension, and dispersibility some of the properties that have been augmenting the uptake of mouthfeel enhancing ingredients. Changing consumer preferences and rising disposable incomes that allow spending on packaged food items are also responsible for the growth of the market.

On the basis of application, the global mouthfeel enhancing ingredients market is segmented into flavoring agent, aroma, and reduced calorie amongst others. Out of these, the application of reduce calorie is expected to gain momentum due to the emerging trend of fitness-conscious consumers. Rising awareness about ill effects of weight gain and growing number of fitness enthusiasts are expected to drive the uptake of reduced calorie ingredients. Flavoring agents and aroma-imparting ingredients are also projected to witness a steady growth rate.

On the basis of ingredients, the global mouthfeel enhancing ingredients market is segmented into sweeteners, hydrocolloids, nut ingredients, cheese, grain ingredients, yeast extract, and fruit and vegetable ingredients amongst others. The demand for sweeteners is projected to remain high in the forthcoming years due to rising number of diabetics and growing number of weight watchers.

From a geographic point of view, the global mouthfeel enhancing ingredients market can be segmented into North America, Asia Pacific, Europe, and the Rest of the World. North America and Europe will be the strong regional contenders in the market as the trend of consuming packaged food is highly prevalent in the region.

The key players operating in the global mouthfeel enhancing ingredients market are Edlong Dairy Technologies, Grande Custom Ingredients Group, Cargill Inc., Givaudan, Ingredion, Ajinomoto, and Caremoli Group. The report indicates that these vendors are focused on making new launches to offer newer experiences to the consumers. The section on competitive landscape discusses the nature of the competition, intensity of competitive rivalry, and the research and development statuses of the companies. Market experts have offered valuable insights into the ever-changing dynamics to explain the lucrative investment areas.


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