Global Rice Syrup Market Poised for Healthy Growth as Awareness Expands

Added sugar is been held as the culprit that has caused some of the most ubiquitous diseases including obesity, diabetes, and heart disorders. It must be noted that out of the two main components of added sugar – glucose and fructose, the latter is the main cause behind health complications.

Consequently, the demand for fructose-free sweeteners such as brown rice syrup or simply rice syrup is surging. The sweetening aspect of rice syrup is primarily because of glucose, which is also found in starchy foods such as potatoes and is less harmful for metabolic health in comparison to fructose.

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Social Media Stroking Awareness and Thereby Demand

As per the findings of a recently compiled business intelligence report by Transparency Market Research (TMR), the demand in the global rice syrup market will multiply at a formidable CAGR over the course of the next six years until 2024. The report is titled “Rice Syrup Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.” The growth of the revenue avenues of this market can be attributed to growing awareness levels among the urban populations, wherein the concerns of obesity, diabetes, and cardiovascular complications are more prevalent. Social media has radically penetrated into expanding global smartphone users and information is now available for free. In addition to that, the food and beverage industry is currently prospering and getting restructured on the back of organic food trend. Food manufacturers are now offering processed food with rice syrup in order to carve a niche among their competitors.

The analyst of the report asserts that rice syrup can also be served as table-top sweeteners, which further expands its application for daily beverages such as health drinks, tea, coffee, and juices. Additionally, rice syrup is also a good source of vitamin B and protein and aids in curing nail and hair damages as well as psychological stability. On the other hand, factors such as strong lack of awareness and the contained traces of arsenic are somewhat restraining the market from attaining its true potential.

TMR Report is a Decision Making Tool

This business intelligence report aspires to function as a reliable decision making tool for its targeted audiences such as raw material suppliers, manufacturers, distributors, and suppliers of rice syrup, government agencies, and investors. The report contains detailed and figurative information on how the demand has evolved over the years and what magnitude of profits can be expected in the near future. The report contains chapters on executive summary, market introduction, market dynamics, segmentations, regional and country-wide assessments, and competitive landscape.

Based on raw material type, the market for rice syrup can be segmented into certified organic rice, white rice, and brown rice, whereas on the basis of application, the market can be bifurcated into ice-creams, dairy products, processed food, beverages, confectionaries, and bakery products.

Cargill, Axiom Foods, Wuhu Deli Foods Co. Ltd., California Natural products (CNP), Wuhu Haoyikuai Food Co. Ltd, ADM, and ABF Ingredients are some of the key vendors operating in the global rice syrup market.