Green
Tea Extract (EGCG) is a herbal derivative extracted from the green
tea leaves. The antioxidative ingredient in green tea consist of four
major epicatechin derivatives such as, epicatechin gallate (ECG)
epicatechin (EC), epigallocatechin gallate (EGCG), and
epigallocatechin (EGC). EGCG is the most active and abundant catechin
found in green tea.
The
application segments of green tea extract (EGCG) include dietary
supplements, RTD tea, energy drinks, functional foods, cosmetics &
anti-ageing creams. EGCG is applicable for treatment of medical
ailments such as HIV, cancer, chronic fatigue syndrome, sjögren\'s
syndrome, endometriosis, spinal muscular atrophy, neurodegeneration,
cannabinoid, receptor, CB1 receptor activity, periapical lesions.
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The
Global market of EGCG is growing at a significant rate. The trend
towards ethnic foods and the shift towards natural ingredients are
driving the expansion of the green tea extract market. Several
researches done worldwide on the benefits of green tea extract have
changed the consumer preferences to natural polyphenol, catechin
supplements and herbal tea.
The
market is facing cut throat competition owing to over production of
raw materials. Currently the market is highly price sensitive and
consumers are expecting high purity products at lower costs. China,
U.S. and Western Europe are the booming markets for green tea extract
(EGCG).
Increase
in consumer awareness about the importance of EGCG and their positive
role in hypertension and cancer therapy is driving the demand for the
green tea extract in food and beverages applications and supplement
industry. Increase in popularity of green tea extract EGCG among the
consumers is forcing the industries to focus on targeting new
applications such as bakery products, nutricosmetics and so on. In
addition favorable regulatory scenario is responsible for fueling the
demand for EGCG.
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Renewing
the focus on product differentiation and penetrating new application
sectors backed up with the academic research is expected to create
more opportunities in EGCG market. Moreover increase in consumer
awareness about the benefits of EGCG among the emerging economies
such as India, Brazil etc will open up viable opportunities for EGCG
manufacturers. Some of the key participant in the global EGCG market
is DSM, Tate & Lyle, Danone, BASF, Blue California, Changsha
Sunfull Bio-tech Co., Ltd.
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