Fortified
and enriched foods are products that have extra nutrients added to
them to replace nutrients lost during storage or manufacturing, to
substitute or compensate for a missing nutrient, or to serve as an
important source of nutrition for people with dietary limitations.
The growing focus on healthy diet and overall well-being is the
primary factor fueling the demand for vitamin
fortified and mineral enriched foods and beverages.
Providing
a detailed analysis of the global
Vitamin
Fortified and Mineral Enriched Foods and Beverages market
by segmenting it on the basis of key criteria, the report
strategically focuses on the major segments and factors driving
global growth and those restricting its development over the course
of the forecast period. Prevalent market trends are also evaluated
and inputs from industry experts are included to give readers a fresh
perspective on the vitamin
fortified and mineral enriched foods and beverages market.
The
research report includes a detailed assessment of the vendor
landscape, identifying key players within the market and highlighting
their individual strengths and weaknesses. These players are profiled
in the report based on attributes such as company overview, business
strategies, financial standing, product portfolio, and recent
developments.
Overview
of the Vitamin
Fortified and Mineral Enriched Foods and Beverages Market
As
indicated above, increasing awareness about adopting a healthy way of
life is a significant factor responsible for the rising trend of
fortified and enriched foods and beverages. The global vitamin
fortified and mineral enriched foods and beverages market is
anticipated to expand at a double-digit growth rate during the
forecast period of 2012 to 2018. Driving this market are factors such
as escalating demand for packaged, ready-to-eat meals, rising health
concerns among consumers, high rate of product development and
innovation, host of benefits of fortified foods, rising importance
attributed to preventive medicine, and presence of small and large
players.
In
contrast, changing regulatory environment is likely to inhibit the
growth of the global vitamin fortified and mineral enriched foods and
beverages market. This challenge, however, presents several
opportunities for players within this market to innovate and
experiment with new ideas.
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Developed
regions such as Europe and North America are presently the biggest
consumers of vitamin fortified and mineral enriched foods and
beverages owing to higher level of health consciousness and higher
standards of living. However, rising awareness and economic stability
in Asia Pacific and the Rest of the World region also hold strong
opportunities for growth.
Companies
Mentioned in the Report
The
noteworthy competitors in the global vitamin fortified and mineral
enriched foods and beverages market include General Mills, Inc.,
PepsiCo/Tropicana, Campbell Soup Company, Philip Morris Companies,
Abbott Laboratories, The Proctor & Gamble Company, Ocean Spray
Cranberries, Inc., Kellogg Company, South Beach Beverage Company,
H.J. Heinz Company, Hain Food Group Inc., Nantucket Allserve, Inc.,
Land O’Lakes, and The Coca-Cola Company.
Global
Vitamin
Fortified and Mineral Enriched Foods and Beverages Market,
by Geography
- North America
- Asia Pacific
- Europe
- Rest of the World
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key
highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
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