Yogurt Market - North America Scenario, Forecast 2013 – 2019

The research report on the North America yogurt market from Transparency Market Research (TMR) offers key insights into the market. The report is titled “Yogurt Market - North America Scenario, Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019”. According to the report, the North America yogurt market will expand at a moderate CAGR of 8.20% during the forecast period from 2013 to 2019. In 2012, the North America yogurt market was estimated at US$7.3 bn and by 2019, the market is projected to be worth US$11.7 bn.

The North America yogurt market is driven by the rising demand for the same from young adults. Furthermore, the growing importance of yogurt and dairy food in modern-day dietary plans will also fuel the North America yogurt market. The increasing health awareness and widening distribution channels in North America will also benefit the North America yogurt market. Distribution channels such as hypermarkets, supermarkets, and departmental stores are growing in number, driving the availability of yogurt in the nearest store to the average customer. Nevertheless, the rising fixed costs and the misconceptions associated with the health concerns of the dairy products will suppress the overall North America yogurt market.

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By product type, the North America yogurt market is divided into set yogurt and frozen yogurt. The frozen yogurt segment is expected to display strong growth in the coming few years due to the fact that this type of yogurt is favored as a dessert thanks to its probiotic qualities. In North America, the trend of eating frozen yogurt as a dessert is gaining traction. On the other hand, set yogurt is increasingly being used in recipes. Greek yogurt is also popular in North America, while the popularity of frozen yogurt as a dessert food item is gradually gaining popularity in Canada. Greek yogurt, due to its unique taste, is one of the most consumed and most preferred types of yogurt.

According to geography, the North America yogurt market is segmented into the U.S., Canada, and Mexico. Mexico is projected to be the next largest yogurt market in North America. The Mexico yogurt market will grow significantly due to the rising disposable income levels in the country, the increasing population, changing lifestyles, and improving diet choices. However, it is the U.S. that is the biggest producer of dairy products in the North America yogurt market.

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The Mexico yogurt market is projected to witness rising demand for both frozen and set yogurt. The private label brands of yogurt in North America will enjoy strong growth in the coming few years due to economical pricing. The rising competition among key players will create opportunities for innovation in yogurt products.

Players in the North America yogurt market will tap into the opportunity of the growing preference for and consumption of yogurt as a health food. Some of the key players operating in the North America yogurt market are Nestle, Grupo Alpura, Fage, Chobani, Groupe Danone, and General Mills. Chobani held the maximum share in the North America yogurt market in 2013, followed by Groupe Danone.

Key Segments of the North America Yogurt Market

North America Yogurt Market, by Product

• Set Yogurt
• Frozen Yogurt

North America Yogurt Market, by Region

• The U.S.
• Canada
• Mexico

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