Global Multi Nutritional Supplement Market to Expand with Rising Awareness about Nutritional Requirements for Good Health

Transparency Market Research’s new report on the global multi nutritional supplement market delves into the developments of the said market at length for the 2016-2024 period. The title of this report is “Multi Nutritional Supplement Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.” The report presents a comprehensive evaluation of this market based on historical data, qualitative insights, and verifiable market size projections. The projections presented in this report are derived using validated research methodologies and assumptions.

The report states reasons for the expeditious development of the dietary supplements market, which includes multi nutritional supplements as well. Worldwide, the increasing awareness among consumers about health and diet has led to the increased demand for nutritional supplements. Consumers have recognized that certain types of foods are insufficient to meet the complete nutritional requirements. This has caused them to turn toward nutritional supplements. Some of the supplements available are vitamin, mineral, meal replacement, herbal, and sports supplements.

However, due to hectic everyday schedules and changing lifestyle choices, consumers now prefer multi nutritional supplements for daily nutritional requirements. For example, athletes and sportsmen often prefer vitamin and mineral supplements combined or vitamin calcium combined with probiotics. As such, the use of multi nutritional supplements is on the rise due to their all-in-one nutritional benefits.

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In emerging countries, the rising disposable income and improved economic conditions have led to substantial spending on dietary supplements. Consumers now prefer multi nutritional products that have all the supplements packed in one instead of taking a few supplements separately to fulfill their nutritional requirements.

The availability of dietary supplements through several retail channels is also favoring the growth of this market. These products are available in health stores, hypermarkets, drug stores, and supermarkets. Top brands that operate in this market often promote their products through medical professionals. Lately, social media has emerged as a worthwhile medium for marketing dietary supplement products.

Despite factors that are driving the growth of this market, the high price factor of multi nutritional supplements is challenging the market’s growth. Nevertheless, the market displays robust growth opportunities in developed regions such as North America, Western Europe, and Japan.

On the basis of consumers’ age, the segments of the multi nutritional supplement market are women, adults, elderly persons, pregnant women, and infants. In terms of form, gel capsules, soft capsules, liquids, tablets, capsules, and powders are the segments of this market.

Some of the top players that have a significant presence in the global multi nutritional supplements market are Nature’s Bounty Inc., Rexall Sundown Inc., Amway Puritan’s Pride Inc., and others.