Global Nutraceuticals and Processing Technologies Market Driven by Rising Healthcare Awareness and High Prevalence of Chronic Diseases

The global market for nutraceuticals and processing technologies is the focus of analysis of a recent market research report by Transparency Market Research. The report, titled “Nutraceuticals And Processing Technologies Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019,” gives a thorough outline of the market and a forward looking perspective about the market’s growth prospects through 2019.

Nutraceuticals are the products that enhance the nutritional value of foods or other products they are added to; they help prevent and treat a number of diseases. The use of nutraceuticals is also associated with benefits such as delayed ageing, improved life expectancy, and the prevention and treatment of several chronic diseases.

The global nutraceuticals and processing technologies market has been driven by a host of factors, including the rising global population of diabetic and obese people, and rising consumer awareness regarding personal healthcare and fitness. The changing lifestyles of the world’s rapidly expanding urban population, which has inadvertently triggered an epidemic of choric and lifestyle diseases, has also emerged as a major driving force for the global nutraceuticals and processing technologies market. The increased affordability of nutraceutical products and excellent marketing are also favoring the healthy growth of the global nutraceuticals and processing technologies market.

The market is, however, restrained to a certain extent owing to the high prices of nutraceutical products, a factor that limits their widespread use across certain developing and under-developed parts of the globe. The doubts concerning the absorption rate of nutrients from nutraceutical products is also a major concern that limits the receptiveness of these products amongst skeptical consumers.

Though the nutraceuticals market contributes to only about 10% to the overall food industry worldwide, the market has excellent growth opportunities that can be harnessed by adhering to proper business partnership modules. A detailed understanding of the regulatory framework ruling the global nutraceuticals and processing techniques market is also required for formulating effective business strategies and gaining a competitive edge. The report, with its all-inclusive data, covering the key market segments and their developmental prospects across prominent regional markets, makes for an excellent guide for decision makers.

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The report also gives detailed insights into the competitive landscape of the global nutraceuticals and processing technologies market. The report features detailed business profiles and other important details pertaining to some of the major vendors operating in the market. Some the most influential vendors in the market profiled in the report are Johnson and Johnson Group, BASF Group, Cadbury, Bayer Healthcare, Herbal Life International of America, Clif Bar & Company, Jordan Cereals, and Cargill.