Acidity Regulators Emerge as Potential Food and Beverage Additives to Improve Taste and Enhance Shelf Life

Acidity regulators are added to food and beverages to enhance flavor and provide an acidic base. Food acidity regulators also help in controlling the acidity of the beverage and food, thus increasing their shelf life. They also play an integral part in preserving food materials by preventing microbial activity in them. The acidity regulators that are eminent for increasing the shelf life of food and beverage products and have pH regulating properties are phosphoric acid, malic acid, lactic acid, citric acid, and acetic acid. Acidity regulators can further be used as buffering agents, bases, neutralizing agents, or mineral or organic acids.

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According to a study published by Transparency Market Research, the global acidity regulators market is likely to witness a promising 7.3% CAGR from 2015 and 2021. The market is likely to rise to US$6.34 bn by the end of 2021 from a valuation of US$3.93 bn in 2014.

How will the growing food and beverage industry aid in the expansion of acidity regulators market?

The primary use of acidity regulators is in the food and beverage industry as it is employed on a large scale in confectioneries, bakery items, processed food products, condiments, sauces, dressings, and beverages. As acidity regulators are used in bulk in the food and beverages industry, they are poised to experience a rise in demand over the forthcoming years. Consumers who spend a sizeable amount on food and beverage items are increasing significantly. The demand for innovation in food items supporting good health is also expected to give a shot in the arm to the global market for acidity regulators.

The growth of the market is also expected to be accentuated with companies striving to innovate acidity regulating products or add acidity regulators to their existing products to expand their consumer base. For instance, Coca Cola innovated its conventional Coke by adding ginger flavoring agent along with food acids. It has been anticipated that as consumers gain awareness regarding the regulated acid amount in the famous drink, its consumption will take a leap.

What are the shortcomings that the acidity regulators market are likely to face?

It has been reported that excess consumption of acidity regulators possibly causes diarrhea, vomiting, and nausea among humans. It also one of the key reasons behind tooth decay. Moreover, the availability of cheap products manufactured by regional companies is a key hindrance to the growth of the market.

What should manufacturers turn to to benefit in future?

Among all the products present in the acidity regulators market, citric acid accounts for the leading share as it is employed extensively in processed food products, soft drinks, non-alcoholic beverages, and bakery foods. Manufacturers can shift their focus to the Asia Pacific market as well owing to the mounting consumption of processed food and beverages in the region. The increasing use of acidity regulators in condiments, dressings, sauces, confectionary, bakery goods, and beverages is further expected to support the progress of the market.