Global Ambient Meat Market: Rising Consumption of Red Meat in Emerging Economies to Drive Demand, says TMR

The global ambient meat market is driven primarily by the rising demand for convenience food from the urban demographic, according to a new report from Transparency Market Research (TMR). The report studies the global market for ambient meat and presents a thorough overview of the market’s historical trajectory leading up to 2015. The market’s 2015 figures are elaborated upon in the report to provide readers with the latest factsheet about the market. Based on a solid analysis of the global ambient meat market’s historical trajectory, the report delivers reliable projections regarding the market’s development in the 2016-2024 forecast period. The report is titled ‘Ambient Meat Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019.’

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Ambient meat is a term given to processed meat products that do not need refrigeration. This requires an intensive production process involving dehydration, followed by the addition of acidity regulators. This is a crucial step in the production of ambient meat, since the presence of either water or acids can encourage microbial growth. Ambient meat is stored and transported in airtight containers in order to minimize the risk of microbial growth.

The prime driver for the global ambient meat market is the growing urban demographic across the world, which has led to a steady demand for convenience food. Due to the hectic lifestyle adopted by the urban population across the world, food products that can be consumed with minimal preparation are becoming popular. Ambient meat products serve this need perfectly, as they don’t even require thawing, unlike conventional meat products.

The rising number of super/hypermarkets and other modern shopping avenues in developing economies such as China, India, South Korea, Brazil, Argentina, Taiwan, and Mexico has also benefited the global ambient meat market. Since several leading producers of ambient meat products are located in developed regions, they usually don’t have a comprehensive distribution network in emerging regions. This has boosted the importance of super/hypermarkets to the ambient meat market, as they provide a convenient distribution avenue for regional as well as international players.

By type, the report segments the global ambient meat market into bird meat and red meat. Of these, the red ambient meat segment is likely to dominate the global market in the coming years. The demand for red meat is already high in the Western World and the Far East, while its consumption is rising in India and the Middle East, where religious restrictions have resulted in partial or complete bans on the consumption of beef and pork, respectively.

Regionally, Europe and North America are the leading consumers of ambient meat products due to the widespread popularity of red meat and prevalence of the typical urban lifestyle. While Asia Pacific is not a leading contributor to the global ambient meat market, Oceania and Japan have exhibited a rise in demand in recent years and are likely to remain key regional markets for ambient meat products in the coming years.

The report profiles leading players in the global ambient meat products market in order to shed light on the competitive dynamics of the market. Key companies examined in the report include Marushin Foods Co. Ltd., Volpi Foods Inc., Lingbao Baolihao Food Industrial Co. Ltd., and Tokatsu Food Co.