Canned Fruits Market: Increased Health Awareness Creates Demand for Organic Canned Fruits

The demand for canned fruits has grown in recent years owing to rapid urbanization, increase in disposable income, and growing number of nuclear families. As a result, there has been a drastic change in lifestyle, food habits, and purchasing patterns, leading to greater consumer appeal for canned fruits. Cheaper and environment friendly raw material is another factor driving the canned fruits market, together with a rising trend of organic food products.

The steadily evolving food habits among the people due to urbanization, increasing disposable income, and emergence of nuclear families have led to an increase in the consumption of canned fruits. Other factors driving the demand for canned fruits include increase in the number of working women, busy lifestyles, and the availability of a wide range of fruits in different categories. As an increasing number of consumers seek convenience food, canned fruits have become an integral part of the grocery budget for many families. Canned fruits are convenient because they are available throughout the year, regardless of seasons. Moreover, they have no pits, peels, and stalks, making them ready to use as soon as the fruit can is opened. Canned fruits last for many months without the need for refrigerating.

Canned fruits are also appealing to the health conscious people as they do not contain preservatives and the nutritional value of these fruits are same as freshly picked fruits. As canned fruits are a good source of vitamin A, C, minerals, and fibers, their demand is high among consumers, including the health conscious people.

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According to the research report, the global canned fruits market was valued at US$8.62 bn in 2012 and is likely to reach US$10.83 bn by 2019, surging at a CAGR of 3.3% from 2013 to 2019. The growth of the global canned fruits market will be attributable to the increasing demand for convenience food items, rising yield of fruits, and environment-friendly raw materials. However, the global canned fruits market does face certain challenges such as tough regulatory frameworks and increasing competition from substitute items.

The global canned fruits market is segmented on the basis of geography into North America, Asia Pacific, Europe, the Middle East and Africa, and Rest of the World. In terms of regions, Europe held a massive share of 40% in the global canned fruits market in 2012. North America followed this region with a share of 30%.

According to research analysts, Asia Pacific is expected to surpass the leading markets in terms of growth rate as this region’s canned fruit market is likely to rise at a CAGR of 3.8% from 2013 to 2019. Rising disposable incomes, shifting food preferences, and changing demographics will govern the canned fruits market in the coming years in Asia Pacific. The growing number of working women, hectic lifestyles, and changing purchasing patterns are all expected to have a huge impact on the shape of the global canned fruits market in the coming years.

The competitive landscape of the global canned fruit market had a largely consolidated nature in 2012, with the top three companies, namely Del Monte, Dole Food Company, Inc., and Seneca Foods Corporation, accounting for over 55% of the overall market. Other leading vendors operating in the global canned fruit market are Coca Cola Amatil Limited, H.J. Heinz Company, ConAgra Foods Inc., Rhodes Food Group, Pinnacle Foods Inc., and Princes Group.