Europe Baby Drinks Market Driven by Busy Lifestyles of Parents & Rising Consciousness about Children’s Health

Baby drinks include infant formula and baby juices. While infant formula is prepared from dried milk, baby juices are made up of fruit juices especially for babies up to three years of age. Infant formula contains all the vital nutrients required for a baby’s growth and complements breast milk. Water is added to the dry milk for rehydration purpose.

The Europe baby drinks market for is fueled by the rising number of women in the region’s workforce, an increased number of product options, busy lifestyles of parents, and rising consciousness about children’s health, states a new market research report published by TMR.The report is titled “Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” and is available on the company’s website for sale.The report states that the market will register a healthy 3.50% CAGR over the period from 2015 through 2021, marking a rise to a valuation of US$20.4 bn in 2021 from US$15.9 bn in 2014, if the prediction holds true.

In terms of product types, the report segments the Europe baby drinks market into infant formula and baby juice. The baby juice segment has been further divided into ready-to-drink baby juice and concentrated baby juice. In 2014, the infant formula segment dominated the overall market in terms of revenue and demand. During the forecast horizon, the segment is expected to sustain its leading position in the market owing to recommendations by pediatricians.

Infant formula is considered as the most ideal alternative for breast milk and has a high nutritional value. The baby juice segment has been growing majorly due to the increased demand for ready-to-drink baby juices. However, the baby juice segment is facing a couple of restraints such as weaker distribution channels. The ready-to-drink baby juices contain a high amount of sugar, which makes them a less preferred choice among parents.

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The report studies the Europe baby drinks market across the U.K., Germany, Spain, Italy, France, Sweden, and Rest of the Europe. In terms of revenue, France led the overall market in 2014. Busy lifestyle of parents, favorable government policies, and growing acceptance of infant formula are the primary factors driving the growth of the market in France. During the forecast period, the country is anticipated to continue as the leading market for baby drinks. In 2014, France held 18.50% of the overall market while the U.K. accounted for 16.30% of the market. The U.K. and Spain are expected to contribute significantly towards the growth of the Europe baby drinks market in the coming years.

Some of the major vendors operating in the market profiled in the report are Mead Johnson Nutrition Company, H.J. Heinz Company, HiPP GmbH & Co. Vertrieb KG, Nestle S.A., and Danone.