Transparency
Market Research (TMR), in its recent outlook titled, “Apple Cider
Vinegar Market: Global Industry Analysis and Opportunity Assessment
2018-2026”, projects that in terms of value, global apple cider
vinegar market revenue will expand at a CAGR of 5.7% during the
forecast period. In terms of revenue, the global apple cider vinegar
market accounted for around US$ 745.8 Mn in 2017 and is anticipated
to increase to nearly US$ 1,229.2 Mn by 2026 end.
By
type, the apple cider vinegar market is segmented into filtered and
unfiltered. The unfiltered type segment is likely to be the most
attractive segment in the forecast period owing to presence of mother
in the product which stands of proteins, enzymes, and friendly
bacteria that give the product a murky appearance.
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On
the basis of form, the apple cider vinegar market can be segmented
into powder, tablets, capsules, and liquid. The liquid segment is
estimated to account for a significant revenue share of 87.6% in 2017
and is expected to register significant growth rate during the
forecast period. By nature, the apple cider vinegar market is
segmented into organic and conventional. The organic apple cider
vinegar segment is likely to be the most attractive segment in the
forecast period.
On
the basis of distribution channel, the apple cider vinegar market is
segmented into direct and indirect. Indirect segment is further
sub-segmented into store-based retailing and e-Retailers. Amongst
these sub-segments, the store-based retailing is anticipated to
occupy the largest market share of 80.4% in 2017. The e-Retails
sub-segment is expected to register high growth rate during the
forecast period.
In
terms of value, North America and Europe are likely to account for
approximately a share of 67.0% by the end of 2026. Also, North
America is expected to dominate the market through 2026 in terms of
demand, followed by Europe and Asia Pacific.
Relatively
higher internet penetration across the globe has led to the emergence
of e-Commerce as an easily accessible and convenient sales channel
for a range of products. Many manufacturers and retailers have set up
online distribution options on their websites and other popular
e-Commerce chains. Through this, consumers are increasingly inclined
towards purchasing such products online due to the various discounts
offered by e-retailers. For instance, iherb.com, vitacost, grofers,
Amazon, and many more are some of the online stores which supply
vinegar products, worldwide.
Additionally,
an increase in health conscious people, worldwide, has led to a
change in the food and wellness market. Consumers are inclining
towards maintaining a healthy lifestyle, which has led to the higher
consumption of food and food ingredients with potential health
benefits. Annually, millions of products are being developed,
globally, to cater to the growing demand for better nutrition.
Currently, consumers have become more conscious about their diets,
owing to which, they are spending on a holistic approach to health
and wellness that includes almost every aspect of life.
However,
apple
cider vinegar has gained traction in most developed countries
such as North American and the European region, which is attributable
to various critical health benefits concerning diseases associated
with its consumption, such as acid reflux, allergy, acne problems,
heartburn, gout, diabetes, weight loss, high cholesterol, high blood
pressure, dandruff, and many more. However, in developing countries
such as the MEA region, the product is yet to gain demand among its
target customers. Consumers are less concerned about the product,
which has been hampering the sales of the product in such regions.
Detailed
profiles of the providers are also included in the scope of the
report to evaluate their long-term and short-term strategies, key
offerings and recent developments in the apple cider vinegar space.
Apple cider vinegar producer includes PepsiCo, Inc., The Kraft Heinz
Company, GNC Holdings, Inc., White House Foods Company, Carl Kühne
KG (GmbH & Co.), Castelo Alimentos S/A, Pompeian, Inc., Manzana
Products Co., Solana Gold Organics, Aspall Cyder Ltd., Nutraceutical
Corporation, Eden Foods, Inc., Higher Nature Limited, Vitane
Pharmaceuticals, Inc., Bragg Live Food Products, Inc., Swanson Health
Products, Inc., Mautner Markhof Feinkost GmbH, Viva Naturals, and
others.
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