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United
States has the maximum share in terms of volume for chocolate in
North American market. The chocolate market is segmented as boxed
chocolate, chocolate countlines, chocolate straightline, molded bars
and novelties among others.
In
the United States, consumers prefer good value for buying chocolates.
The product choices are dependent on social presence of people buying
chocolates. Consumers prefer buying chocolate from organic and
sustainable sources. The healthy food habit is a major factor for the
demand of low fat content chocolate. Childhood obesities are one of
the most prominent problems in developed economies. Therefore the
companies are focusing on making chocolates with health benefits.
Easter is the biggest event worldwide and the seasonal demand of
chocolate rises significantly during the Easters in North America
especially demand increases in Canada. In Mexico, population acts as
an another major driver as the maximum population is under 20 years
of age and chocolate is mostly preferred by young population; Major
market players focus on consumer’s preference, and it is termed as
Hispanic marketing especially in United States for chocolate market
growth.
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The
key players in the North America chocolate market are Mars, Hershey
and Mondelez among others.
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