Soy
is a nutritional food product, widely accepted by almost all cultures
across the globe. Soy-milk has gained popularity among the lactose
intolerant population. Due to the low amount of carbohydrates, fats
and cholesterol in soy milk compared to dairy milk, it is a popular
choice among the modern health conscious population. Soy-desserts are
a product of soy milk, which has lately gained immense popularity due
to the nutritional value of soy-milk. Soy-desserts mainly include
soy-ice creams, soy-pudding, soy-cheesecake, and different soy-pies
which are entirely dairy-free and made of soy-milk. There has been
phenomenal growth in the soy food industry, especially soy dessert.
The market is expected to grow at the same rate, if not more, in the
future. Soy-desserts have witnessed a growing acceptance world-wide,
led by Asia. It is expected that this trend of preference of soy over
milk is going to sustain and grow in the future due to the population
surge in Asia. Australia, Canada, and Spain are the other big
markets for soy-dessert.
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The
increasing health consciousness of the people is a boon for the
soy-dessert industry. As these desserts provide considerably less
calories than their dairy substitutes, consumers can have a
guilt-free indulgence in soy-dessert. This dessert lies in the
growing area of the convenience market, which has contributed to its
growth. Another major driver of this industry is the growing lactose
intolerance among people. Asian, South European people, and the
African-American population in the USA are the most intolerant to
lactose. They prefer soy-products to milk products and just by the
sheer population of lactose intolerant people, this industry can
thrive and grow. Several flavoring and masking agents have been
developed to make soy-desserts more palatable, increasing its appeal
to the taste conscious population. Also, the price of such a dessert
is less compared to its dairy-substitute, which attracts even the
lactose tolerant population.
Although
soy-desserts are nutritional and contain fewer calories, they also
lack one of the main ingredients of cow milk - calcium. Soy-dessert
is fortified with artificial calcium, to increase its nutrient value,
but it is not as effective as the natural source. Some of the market
players producing soy desserts are Turtle Mountain and So Delicious
among many others.
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