Natural
antioxidants are mostly found in fresh food. They have the ability to
remove harmful/toxic substances from body. They are chemically free
radicals and stable in their own way and hence do not give away
electrons. Antioxidants convert harmful toxins into harmless products
which are excreted from body as waste products. They prevent the body
from oxidation which produces free radicals and damages cells. Foods
which are rich in natural antioxidants helps prevent cancer and also
act as anti-aging agents. They also reduces risk of heart disease by
significantly absorbing bad cholesterol.
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Major
factors driving the growth of the market are increasing concern over
food safety, demand for natural ingredients and awareness regarding
benefits of antioxidants. Rising prices of these natural antioxidants
is one the major barrier to the growth of the market which are likely
to be addressed as more R&D initiatives are directed towards the
sector. With increase in livestock population the demand for natural
antioxidants will increase, companies will be able to lower the cost
with economies of scale. The markets for Natural Antioxidants have
huge opportunities in the future and may act as replacements for
synthetic products which cause health related concerns.
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The
global natural antioxidant market by application can be segmented as
global meat & poultry market, baked goods market, snack foods
market, fish & sea food market, oil, fat & margarines market
and other application. North America and Europe are the market
leaders currently, however the competition is likely to increase in
the Asia Pacific region in the future. The overall regional
segmentations may be done as North America, Europe and Asia Pacific.
Some
of the major players in the market are Danisco A/s, Basf Se, Adisseo
France S.a.s, Novozymes A/s, HR. Hansen, AB Vista, and DSM.
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