The
history of beer can be traced back six thousand years. From being
part of the ancient Egyptian civilization to becoming an important
component of several economies, beer has come a long way. According
to research analysts, the beer market in Europe is set to experience
a steady growth rate in the next few years. Beer is consumed by all
social classes in most parts of Europe on a regular to daily basis.
Despite industrialization and automation, beer is brewed in
traditional ways in several parts of Europe to maintain their own
history, style, and taste.
With
a plethora of local brewers, beer has achieved a ubiquitous presence
in the region. The beer market in Europe is witnessing a boom as
consumers are realizing its health benefits. The incredible amount of
soluble fiber present in lager beer aids digestion and thereby
reduces chances of intestinal transit. Furthermore, the high amount
of silicon in beer also helps in strengthening the bones and
enhancing bone density. In the coming years, the beer market in
Eastern Europe will have huge opportunities to grow, as beer
manufacturers will stand a chance to expand to Ukraine and Russia.
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Overview
The
lager beer market in Europe was valued at US$17 bn in 2014 and is
expected to reach US$20 bn by 2021, growing at a CAGR of 2.40% from
2015 to 2021. The biggest contributor to this market is expected to
be Germany, whose beer market was worth US$36.2 bn in 2014 and is
expected to reach US$40.6 bn by 2021, growing at a steady CAGR of
1.70% from 2015 to 2021. On the other hand, France is expected to
witness rapid growth in the beer market in Europe. The beer market in
France is expected to reach US$15.6 bn 2021 from US$11.7 bn in 2014,
growing at a CAGR of 4.20% from 2015 to 2021.
The
increasing awareness about the health benefits of beer is the primary
growth driver of this market in Europe. Consumption of beer in
limited quantities helps in controlling cholesterol levels and
prevents chances of kidney stones. Furthermore, the demand for beer
in Europe is also being propelled by the improving disposable income
of the consumers, as the economy is stabilizing post-recession.
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However,
the beer market faces restraints such as accessibility and
availability of external and internal substitutes. Internal
substitutes such as whiskey, rum, vodka, and wine are limiting the
growth of this market in Europe; whereas external substitutes such as
RTD tea and coffee and other non-alcoholic drinks including dairy
drinks, energy drinks, and carbonated drinks are also creating a
challenging environment for this market.
Companies
Mentioned in the Europe Beer Market Report
Some
of the important companies studied in the beer market of Europe are
Anheuser-Busch InBev, Diageo, SAB Miller PLC, Carlsberg Group, and
Heineken N.V.
The
beer market in Europe is segmented in the following ways:
Europe
Beer Market by Product type:
- Ale beer
- Lager beer
- Stout beer
Europe
Beer Market by Country:
- Germany
- U.K.
- Italy
- Spain
- France
- Rest of Europe
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key
highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
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