According to the report, the primary driver of the global
nutraceuticals processing technologies market is the increasing
number of people suffering from diabetes and obesity. Nutraceuticals
can help control weight and blood sugar levels in individuals and are
therefore being ramped up in demand.
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The report expresses that the global nutraceuticals processing
technologies market holds merely 10% of the global food industry.
This share, however, is on the rise as positive growth opportunities
are made visible through a consistent practice of strong business
models and partnership models. Other avenues of improvement that the
global nutraceuticals processing technologies market can grow on are
changing consumer preferences and modifications in the regulatory
framework.
The report provides data on the growing level of awareness of
consumers towards the global nutraceuticals processing technologies
market and how it is affecting sales for the better. A growing number
of people are becoming concerned and conscious of various health and
diet plans that allow them to lead better lives, and nutraceuticals
are a growing part of it.
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The report also cites the various advantages of nutraceuticals as
being responsible for the growth of the global nutraceuticals
processing technologies market. These include improved life
expectancy, therapy and prevention of chronic illnesses, and a
delayed ageing process.
The report also discusses the restraints on the global nutraceuticals
processing technologies market, such as the high price its products
are attached with, mainly due to the high cost of raw materials and a
higher than normal cost of manufacturing. This is further complicated
by the low profit margins due to it still being a relatively nascent
market. This is expected to be countered by better marketing
strategies, coupled with the growing number of working-class citizens
with a high disposable income, along with government incentives that
could help lower the cost of nutraceuticals.
The report also states concerns in the global nutraceuticals
processing technologies market such as the low rate of bodily
absorption of nutrients through this market’s products. Other
restraints include concerns about safety of use and a lack of
standardization or a wholesome governing body over the global
nutraceuticals processing technologies market.
From a geographical perspective, the report states that the global
nutraceuticals processing technologies market is finding an
increasing avenue of demand from developing economies, especially
from Asia Pacific.
Key players in the global nutraceuticals processing technologies
market are Herbal Life International of America, Jordan
Cereals, Johnson & Johnson Group,
Clif Bar & Company, Bayer
Healthcare, Cargill, Cadbury, and BASF Group.
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