Starch Derivatives Market Driven by Growing Preference for Ready-to-consume Food & Beverages

The growing preference for ready-to-consume food and beverages across the world is influencing the demand for starch derivatives significantly. The rising popularity of non-carbonated and energy drinks is complimenting this demand, as these beverages utilize natural sweeteners, of which these derivatives are important components. Apart from this, starch derivatives also have significant application in textile weaving and finishing, and the production of biofuels and glue due to which their demand is increasing by leaps and bounds.

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Going forward, the market is likely to witness a remarkable inflow of capital, as starch derivative producers are increasing their focus on improving the quality of their products in order to gain a competitive edge. Additionally, the demand for starch derivatives is anticipated to register a steady rise in the coming years due to the rapid expansion of the food and beverages industry. The usage of these derivatives in cosmetics as emulsifiers, in medicines as binders, and in animal feed and fiber additives is also projected to provide potential opportunities for market growth in the near future.

The global opportunity in starch derivatives stood at US$45.3 bn in 2014. Rising at a CAGR of 5.90% between 2015 and 2021, it is estimated to be worth US$68.7 bn by 2021.

Opportunity for Starch Derivatives in Food and Beverages to Reach US$40.7 bn by 2021

Starch derivatives are in high demand in pharmaceuticals, cosmetics, feed, food and beverages, paper, and various other products such as biofuels and bioethanol. They also find significant application in the production of glue and other industrial applications.

Most of the demand for these derivatives arises from the food and beverages segment. The growing popularity of convenience food and non-carbonated and energy drinks has fueled their application in this segment and the trend is expected to prevail in the long term. The opportunity for starch derivatives in food and beverages is expected to expand at a CAGR of 5.80% during the period from 2015 to 2021 and increase from US$27.1 bn in 2014 to US$40.7 bn by 2021.

Asia Pacific to Remain at Forefront of Starch Derivatives Market

Regionally, the global market for starch derivatives is segmented into Asia Pacific, North America, Europe, and Rest of the World. With a share of more than 30%, Asia Pacific emerged as the key consumer of starch derivatives in 2014. Analysts at TMR predict the region to remain at the forefront throughout the forecast period, thanks to the soaring demand for these derivatives in China and India, propelled by the growing preference for convenience food and beverages in these nations.

The opportunity in starch derivatives in Asia Pacific is likely to increase from approximately US$14 bn in 2014 to almost US$21 bn by 2021, growing at a CAGR of 5.50% during the period from 2015 to 2021.

AGRANA Group, Ingredion Inc., Archer Daniels Midland Co., and Tate & Lyle Plc are the key producers of starch derivatives across the world. Other prominent market participants are Avebe U.A., Emsland-Stärke Gmbh, Roquette Frères S.A., Cargill Inc., BENEO-Palatinit GmbH, and Grain Processing Corp.

Smoke Ingredients for Food Market Regulations and Competitive Landscape Outlook to 2024

In order to lend a smoky flavor to various foods, smoke ingredients are used. These ingredients are typically added to foods that cannot actually be roasted or grilled but still need to carry a smoky flavor. Liquid smoke, which is, obtained through the combustion of different types of hard woods, including beech, maple, hickory plants, or oak, is thus an ingredient that is finding newer applications.

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During the combustion process, the process condensate is separately collected. This ingredient thus obtained is known as liquid smoke. In the food industry, processes such as barbequing and grilling also put the food at risk of burning. However, this issue can be allayed with the use of standard smoke ingredients. They thus help food manufacturers to lend different flavors to their products while optimizing production.

Moreover, the use of smoke ingredients also ensures that taste remains consistent from batch to batch. These ingredients help expedite the maillard reaction, add roasted aromas, and help develop the right color.

Smoke ingredients can include smoke, grill, natural hardwood sources, and hickory. These ingredients are widely employed in drenching or showering flavors, atomization, dry forms, and direct addition. Their use is seen at different processing stages. Some of the common products where smoke ingredients are used include: poultry, meat, sauces, seafood, seasonings, snacks, bread, dressings, and crackers.

The market for smoke ingredients can be classified based on the criteria of form (liquid, powder, oil and others such as concentrates and emulsions). Of the various forms of smoke ingredients, the use of liquid smoke ingredients is the widest. This can be ascribed to its easy handling and its high solubility in water. It thus generates the highest revenue share in the market.

The use of smoke ingredients in the form of powders is made by combining them with spice mixes, salts, and colorants. Kosher salts are widely used in the form of powders. The use of concentrate smoke ingredients is typically made in extremely small quantities; when they need to be applied to meat products, they are usually sprayed on.

The most commonly used medium for applying smoke ingredients is oil. The use of smoking oil is made for capturing fumes so as to trap the flavor in it. Moreover, the F&B industry also uses smoked oils in numerous barbeque flavored products, which are becoming popular worldwide. Products such as bacon, marinades, cheeses, and sausages are available in such flavors.

By application, the market for smoke ingredients is further segmented into bakery and confectionery, dairy, meat and seafood, and others (snacks and sauces). Of all of these segments, the segment of meat and seafood has stimulated the highest demand for smoke ingredients. The share of the bakery and confectionery segment is projected to rise through the forecast period. The use of smoke ingredients to lend a unique flavor to hard boiled candy is the latest trend.

By region, the market for smoke ingredients for food comprises: Latin America, North America, Western Europe, Eastern Europe, Japan, Asia Pacific excluding Japan, and the Middle East and Africa. The markets of Europe and North America have reached a stage of maturity. On the other hand, there is a growing demand for smoke ingredients in the food industry in Asia Pacific. There is a high demand in this region for ready-to-eat products.

The top players with an international presence in the global smoke ingredients for food market are: Associated British Foods plc., Azelis, Dempsey Corporation, Besmoke, Kerry Ingredients , FRUTAROM Savory Solutions GmbH, Redbrook Ingredient Services, Red Arrow, and WIBERG GmbH.

Multi Nutritional Supplement Market: Changing Lifestyle Choices & Hectic Daily Schedules to drive the Market

Consumers around the world have become more aware about their health and diet. Since normal day to day food fails to meet the complete nutritional requirements of humans, the demand for nutritional supplements has significantly risen around the world. The growing popularity of nutritional supplement has led to an unprecedented growth of the market for the same. Various nutritional supplements available in the market nowadays are vitamin supplement, herbal supplement, mineral supplement, meal replacement supplement, and sports supplement.

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However, due to changing lifestyle choices and hectic daily schedules, consumers are now preferring multi nutritional supplement to take care of their daily nutritional needs. For instance, athletes and sportsmen often demand vitamin calcium with probiotics or vitamin and mineral supplement. Hence, multi nutritional supplements are gaining popularity since they provide comprehensive nutritional benefits.

Due to the rising disposable income and improved economic conditions, consumers are now willing to pay more for vitamin and other dietary supplements. Also instead of paying for several supplements to cater to their nutritional deficiencies, consumers prefer spending on multi-nutritional supplements with various nutritional properties.

These supplements are made available in the market through health stores, drug store, hypermarkets, and supermarkets. The prominent enterprises operating in the market often promote their brands through medical professionals. Many of these companies also promote their products through gym trainers and instructors. The social media has also emerged as an efficient medium of conveying marketing messages to potential consumers to create awareness. The market for multi nutritional supplement therefore is projected to continue experiencing robust growth in the forthcoming years.

Based on consumers’ age, the market for multi nutritional supplement is segmented into women, pregnant women, adults, infants, and elderly persons. In terms of form, the market is classified into gel capsules, capsules, soft gels, liquids, powders, and tablets.

Regionally, the global multi nutritional supplement market is segmented into Asia Pacific excluding Japan, Latin America, North America, Western Europe, Eastern Europe, the Middle East and Africa, and Japan. The market also sees lucrative prospects in U.S and EU5.

Multi nutritional supplement has emerged as one of the fastest growing segments in the nutritional supplement market. Multi nutritional supplements make a niche segment, which is driven by consumers suffering from under nutrition, apart from athletes and sportsmen. Urban lifestyle has become so hectic that people find less time or opportunity to fit in healthy and complete diet in their daily routine. This is one of the primary factors propelling the global multi nutritional supplement market.

Despite witnessing positive growth worldwide, the high price of multi nutritional supplements is a major factor restraining the market. Nevertheless, the market witnesses lucrative opportunities in developed regions such as Western Europe, North America, and Japan. Additionally Asia Pacific and Latin America also exhibit attractive prospects for the market. The rising disposable income of people living in the emerging nations of Latin America and Asia Pacific is a prime factor boosting growth opportunities for the multi nutritional market in the regions.

To present a holistic report on the prevailing competition in the market, the report profiles companies such as Nature's Bounty, Inc., Amway, Puritan's Pride, Inc., Rexall Sundown, Inc., and others

Seafood Market To Make Great Impact in Near Future by 2023

Seafood refers to all the varieties of fish, crustaceans and molluscs either in fresh or processed form. Sea food is rich in proteins and is considered one of the best foods for body and mind. Farmed fishes or aquaculture have become mainstream in supplying seafood to the retail segment as well as for export.

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Global seafood market can be segmented on the basis of product categories such as Crustaceans, Molluscs, Fish and other seafood. The market can also be segmented on the basis of retail market varieties as canned seafood products, frozen (ready meal) and chilled (smoked and slated). The seafood market can also be segmented on the basis of geographies namely North America, Asia Pacific, Europe and Rest of the World.

East and South-east Asia combined is the largest producer of seafood. Innovative farm practice, slaughtering and packaging techniques have made the market highly lucrative and is expected to grow with a considerable single digit CAGR from 2013-2019. There is a high demand of sustainable and eco-friendly production of seafood to fulfill the rising demand of seafood in an ethical manner. Growth in distribution network and rising affluent class demanding for luxury food has increased the demand of seafood globally.

The key driving factors are innovations and variations in seafood dishes and demand for proteinaceous fat-free food worldwide. Exclusive restaurants providing exotic seafood and changing taste of consumers are some other factors responsible for the growth of seafood market globally. Some of the restraining factors are short shelf life of the product, government regulations on raising and packaging of seafood and diseases outbreaks while raising and processing seafood.

Key players dominating this market include Grupo Pescanova, Marine Harvest ASA, Thai Union Frozen Products, Royal Greenland, John Westfoods, Abba Seafoods, Cuulong Fish and Stone Seafood Company.

Processed Pork Market Driven by Growing Restaurant Industry

Processed Pork Market consists of processed meat of Pig or Swine. Due to advantages such as year round availability, convenience and enhanced shelf-life, processed meat is preferred over fresh meat by foodservice industry, fast food restaurants and fast casual diners. The meat is either smoked or seasoned or treated with certain chemicals to convert it into processed form which enhances the taste of the pork. It also makes the pork less susceptible to micro-organisms.

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The global Processed Pork Market is segmented by application such as bacon, sausage, pork chops, ham and others. Geographically, market can be segmented into North America, Europe, Asia Pacific and Rest of the World. Segmentation is also done by product type as Fresh Processed, Pre-Cooked, Raw-Cooked, Raw-Fermented, Dried, Cured and Others.

The key drivers of Processed Pork Market include technological advancements in Pork production, higher disposable income of households and growing restaurant industry specially fast-food and fast-casual dining. Some of the restraining factors for Processed Pork Market are growing obesity concerns and Government regulations on animal raising and meat processing. Moreover in regions such as Middle-East among others, pork is considered to be a traditional taboo and is strictly prohibited to consume pork products.

The Processed Pork market across the globe is expected to grow with a significant single digit CAGR over the period of 2013- 2019. Frozen food market is expected to grow and would complement the growth of processed pork market in different regions of the world.

Some of the key players in Processed Pork Market are JBS SA, Pilgrims Pride Corp., Smithfield Foods, Inc., Sysco Corp., Hormel Foods Corp., Tyson Foods Inc., Cargill Inc., Sanderson farms among others.

Natural Berry Flavor Market: High Demand of Clean Label & Natural Flavors in the Food & Beverages to Drive Growth

Berry refers to the small, pulpy, edible fruit that are usually juicy, rounded, sweet or sour in taste. Some of the common examples of berry include blueberries, strawberries, raspberries etc. Natural berry flavor is widely used in jams, cakes, preserves, and pies. Natural berry flavor is gaining high demand in the industry owing to its high anti-oxidant properties. It helps in neutralizing free radicals that may develop cancer, cardiovascular disease, and other age-related conditions. It is also rich in vitamin C which helps in collagen formation and supports healthy immune system. Natural berry flavors market has taken a huge leap forward with the rising demand of fruit flavors in the food & beverage industry. Factors such as changing taste and preferences of consumers, increasing health consciousness, new product developments, and the improved supply chain to ensure product availability, are driving the growth of global natural berry flavor market.

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Geographically, the global natural berry flavor market can be segmented into major regions including North America, Latin America, Europe, Asia Pacific, Middle East and Africa. Globally, among all regions, North America is expected to be the largest market for natural berry flavors. Increasing demand of natural flavors that enhance the taste and are free of artificial ingredients, preservatives and high sugar, is one of the major factor contributing to the high market share of natural berry flavor in North America. Asia Pacific region is projected to be the fastest growing market owing to the increased applications of natural berry flavors in the food & beverages industry.

Natural Berry Flavor Market is expected to witness modest growth during the next couple of years. Natural berry flavor has gained a significant boost with the high demand of clean label and natural flavors in the food & beverages. The growth is supported by various macro-economic factors such as population growth, recovered GDP, and increased disposable income have played a major role in elevating the demand of natural berry flavors market. In addition, its high demand is attributable to the increased use of berry flavor in beverages and bakery applications. Rapid urbanization coupled with the changing life-style, change in taste and preferences, change in eating habits, along with the growing awareness level regarding health benefits of natural berry flavor are fueling the growth of global natural berry flavor market. However, rising cost of raw materials and the issues pertaining to the stability and sustainability of natural flavors over synthetic flavors are some of the factors affecting the growth of natural berry flavor market. Food technologist and companies in this market are continuously involved in research & development activities to enhance the natural berry profile so as to bring various flavors that can add taste and nutritional value of diets consumed.

Some of the global key players in the natural berry flavor market includes Firmenich SA, Givaudan, Takasago International Corporation, Wild Flavors and Specialty Ingredients, Sensient Technologies Corporation, Symrise AG, Kerry Group PLC, Frutarom Industries Ltd. among others. Companies in the global natural berry flavor market are focusing upon expanding their product portfolio through new product launches.

Packaged Vegan Foods Market Volume Analysis, Size, Share and Key Trends 2016-2024

Consumers focusing on cutting down the animal based dairy products have started preferring packaged vegan food. Packaged vegan food are prepared without the use of any animal based ingredients resulting in low fat and cholesterol. Increasing number of people are now a days turning vegan because of their love and compassion toward animals and the environment.

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One of the major driving factor of packaged vegan food is the health benefits that it offers such as it helps to avoid diseases like heart attack and diabetes. The vegan diet does not include anything of animal product thus it is perceived to be healthier and hence is preferred over meat. The packaged vegan food are prepared using plant based ingredients that provide phytochemicals. These phytochemicals help in boosting protective enzyme in the body. Moreover in place of dairy products and meat, one can consume nuts and whole grains which help in improving the cardiovascular health. Consuming a low fat vegan diet helps in reducing the risk of obesity, lung cancer, gall stones, osteoporosis, gout, colon cancer and breast cancer. Another driving factor for the packaged vegan food in the market is growing concern toward animal welfare and cruelty. Animal activists are fighting worldwide against animal cruelty in the dairy and meat industries which is one of the motivational factor for the people to turn vegan. Increased focus on environmental pollution is also a main factor more consumers being inclined for packaged vegan foods.

Researches indicate that over 51% of global greenhouse gas emissions are caused by animal agriculture. The animal excrements emits gases which include hydrogen sulfide, nitrous oxide, methane and ammonia. Ammonia and hydrogen sulfide poisons the air while nitrous oxide and methane are the main contributors for global warming.

The major challenge that the packaged vegan food market faces is the lack of definitive regulations associated with vegan food labelling. However, with a standard definition of vegan foods, the manufacturers and retailers \would be in a position to offer a wider range of vegan products. This would basically help the consumers in trusting the brands and help in forming their purchasing decision. In APAC there is no definite law for vegan food labeling. According to the EU Food Information Regulation there has been no definite definition for food label with “suitable vegan”.

Since vegan diet favors animal rights as a result people are adopting it because of their ethical concerns toward environment and animal. The concern for animal welfare have led more people to prefer vegan food. Thus there is rise in consumption of plant based foods owing to potential health benefits. Packaged vegan food has found widespread acceptance among the consumers due to its fitness-conscious western society and is gradually gaining grounds in developing economies. Thus as the number of health conscious people are increasing who prefer to consume non-dairy beverages due to nutritional profile and also due to lactose intolerance leading to wide market opportunity of packaged vegan products market.

Packaged vegan food markets is segmented based on type. This are basically vegan dairy alternatives, packaged vegan meals and meat alternatives, vegan bakery and confectionery products and other packaged vegan foods. Whereas packaged vegan dairy alternatives segment dominates the market as because it is readily available in supermarkets and other specialty health food stores. The demand for flavored vegan dairy alternatives is rising gradually due to the demand for tasty, nutritious and lactose free product worldwide.

Geographically the market is bifurcated into Europe, North America, Asia Pacific, Middle East and Africa and Latin America.

The key players of packaged vegan food market are Amy’s Kitchen, Beyond Meat, Plamil Foods, Tofutti Brands and WhiteWave Foods among others.

Sour Cream Substitutes Market: Growing Demand for Low-fat Dairy Products to drive Growth

Sour cream is a type of fermented dairy product, rich in fat. Sour cream is usually used as a topping on food products, such as salad dressing, baked product, fruits or vegetables etc. The creamy ingredient is a perfect choice for dips by most of the consumers. Sour cream is high in calories as well as in fats, which can be easily substituted by its substitutes such as cottage cheese, greek yoghurt, soy, avocados etc. Health conscience consumers or the consumers with health issues are major buyers of the sour cream substitutes. Greek yoghurt as a substitute for sour cream is most widely used in the market with variety of types such as whole milk greek yoghurt, whole milk plain yoghurt, non-fat plain yoghurt. Besides, the greek yoghurt has also contributed in increasing the dairy products consumption owing to its popularity and health benefits such as low fat and sugar. In countries such as Canada, U.K, Austria etc. the trend of consuming lower fat foods, helps the sour cream substitute market to grow.

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The sour cream substitutes outperform the sour cream in terms of nutritional benefits. The global sour cream market is primarily driven by the growing demand for low-fat dairy products. The strong changing dynamics of the global dairy industry such as intake of extended shelf life dairy products, adoption of a healthier lifestyle, organic & probiotic foods etc. helps the global sour cream substitute market to expand further. Further, the fastest growing fast food centres are among the top consumers for sour cream substitutes and also one of the key parameters for growth statistics of the global sour cream substitutes market. The regulations such as Food Safety Modernization Act (FSMA), Farm Bill/Act, Safe Quality Food (SQF), etc. boots the global sour cream substitute market.

The global sour cream substitutes market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and the Middle East and Africa (MEA). North America holds a major share in the global sour cream substitute market, owing to the increasing demand for probiotics food. The sour cream substitute market in Canada is quite healthy owing to the consumer preference for low-calorie food intake. Followed by North America, is Japan where dairy farming is an important agricultural production and also people are more inclined in using low-fat diet. The sour cream market in APEJ is expected to grow at healthy CAGR during the forecast period with factors such as growing retail sector, penetration of online selling of food items, demographic trends etc. are expected to contribute towards the growth in the region.

Apple Fiber Market: Increasing Demand for Healthier Food Products & Beverages to Boost the Market

Apple fiber is natural co product which is sourced from apple pomace. Apple fiber powder is made by extracting juice from the apple by pressing and the remaining solid i.e. pomace is dried and then grounded into powder of uniform particle size. Apple fiber has a broad range of application, however, it is majorly used as an ingredient to enhance the fiber content of prepared food products as it is a rich source of soluble and insoluble dietary fiber. The amount of dietary fiber in 100 gram of apple fiber powder usually ranges from 40gm to 50gm while the amount of insoluble dietary fiber ranges from 30-35gm and soluble dietary fiber ranges from 10gm to 15gm. Apple fiber can also be used as a fat replacer and finds its application in processed meat products and sausages. Moreover, apple fiber is a good bulking agent and fruit extender and is used to replace or supplement more expensive fruit ingredients. Owing to the recent shift on consumer towards clean label products, many manufacturers are processing the apple fiber powder that omits pressing aids, enzymes, addition of sulfites and preservatives, to cater the increasing demand. Furthermore, attributed to increasing demand of gluten-free and natural food products, as a result of rising health awareness all across the globe has resulted in an increase in demand of gluten free ingredients that are minimally processed, which is anticipated to drive the growth of global apple fiber market over the forecast period.

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Increasing demand for healthier food products and beverages is becoming universal and is expected to create opportunities for players in the global apple fiber market. Ever-rising demand for food products with natural ingredients is expected to result in significantly high sales of apple fiber-based products. Players operating in the apple fiber market are expected to leverage this opportunity during the forecast period. Food & beverage companies are highly focusing on the research & development activities to enhance the nutritional and multifunctional profile of food items, which offers high health benefits while pertaining clean labels. Furthermore, apple fiber is free from gluten and demand for gluten-free bakery products is increasing significantly in the developed market, which is anticipated to drive the growth of global apple fiber market over the forecast period. However, limited availability of apple fiber in many countries of APAC, Latin America, and MEA region, owing to the low concentration of manufacturers coupled with lower consumer awareness on apple fiber is anticipated to restrain the growth of global apple fiber market over the forecast period.

On the basis of the regional outlook, Apple Fiber market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. On analyzing the Apple Fiber market at the global level, North America is expected to dominate the Apple Fiber market followed by Europe, owing to increasing traction of clean label food products with labels such as natural, gluten free, organic etc. While, Asia Pacific is anticipated to exhibit considerable growth rate owing to increasing life standards of middle class which is enabling consumers to opt for healthier and more natural food products.

Some of the major players operating in Apple Fiber market include Mayer Brothers, J. RETTENMAIER & SÖHNE GmbH, Marshall Ingredients, CFF GmbH & Co. KG, Pestell Minerals & Ingredients Inc, Herbafood Ingredients GmbH and other regional players.

Fruit Granulates Market: Escalating Demand for Healthy Products to Drive the Growth

Escalating demand for healthy products has contributed towards the indulgence trend among consumers across the globe. Fruits and vegetables have always been on the forefront due to their nutritional properties. Consumers are looking for different flavors and nutritional content in the food they consume which is pushing the use of fruit granulates across several categories of food products. Fruit granulates are agglomerates of powdered fruits which are prepared into free flowing larger granules or small compact granulates. Fruit granulates are prepared by drying and extracting the water from the fruit pulp, puree and juices. Fruit granulates are used as ingredients in hot and ready to eat cereals, bakery products such as cookies, fruit bars, baby food and across several other food products. The global market for fruit granulates is expected to witness considerable growth during the forecast period owing to consumers changing taste and preference for natural flavors.

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Manufacturers across the food industry are focusing on minimizing the food waste and at the same time creating healthy snack. Apart from this, growing clean label trend among consumers have pushed the manufacturers to launch food products with natural flavors and tastes which has significantly contributed towards growing use of fruit granulates across several industrial sectors. Also, growing industry’s effort to reduce the food waste has resulted in increasing number of food products manufacturers to invest in processing equipment used for extracting and developing new ingredient, apple granules from the fruit pulp and juice. To cite an example, in august 2017, two Danish based firms Wish and Vesterhavsmost together created value added bakery ingredients from fruit pulp waste. Vesterhavsmost is a Denmark based apple producer and juice manufacturer. The apple granules are used in food industry for baked goods such as pancakes, muffins, cookies and other food products. Apart from this the fruit granulates are used as toppings for several food items. Markets such as North America and Europe continue to be one of the prominent leaders in the fruit granulates market owing to rising consumer awareness with respect to the healthy snackification. All these factors together are expected to help accelerate the market growth of fruit granulates in the near term.

Some of the key players operating in the global Fruit Granulates market are FruitSmart , Tree Top, Inc., Fruitofood, CALICO FOOD INGREDIENTS LTD, Kanegrade Ltd, Van Drunen Farms, Miracle Fruit Farm, LLC, Schilling Ltd., Paradise Fruits Solutions, CARAGUM PARSIAN INC., MEDURI FARMS, Carbocraft (Pty) Ltd, Fruitofood , among others.

Edible Casing Market: Going Vegan is one of the Biggest Food Trends

Growing population is one of the key factor leading to rapid urbanization thus exposing consumers to wide choices and availability of sausages within the urban environment. This urbanization trend has greatly affected the standard of living positively and rising income levels has, in turn, influenced the affordability of sausage and processed meat products. A casing is a layer covering the product to protect it from the environment. A casing is a common term used for covering various substances like decorative molding, covering over sausages, topsoil layer covering during the fruiting stage, mushroom production, and others. A casing is of two types- edible casing and non-edible casing. Edible casing includes thin covering over the food contents of sausages. Sausage casing is the cover for the filings in sausages. Artificial edible casing is prepared from collagen, cellulose, plastic vegetarian casing. Natural sausage casing is prepared from the skin of cattle by that of an artificial casing is made up of plastic. Natural edible casing are traditional products that have been used in the production of meat specialties for centuries. A new innovation is been going on for preparation of “100% vegetarian casing” which is expected to contribute towards the growing market share of edible casing.

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Going vegan is one of the biggest food trends currently. Consumers across the globe are preferring vegan food products which has pushed the manufacturers of edible casing to focus on the natural based edible casing. Also, increasing consumer shift from starch based diet to protein based diets has further strengthened the market for protein-based edible casing across the globe. For example, in 2013, Viscofan, which is one of the global players in the edible casing manufacturing opened a factory in China for processing of cattle and pig hides into artificial collagen casings. Also, there is a steady increase in the demand for edible collagen casing over past few years, especially from the Asia Pacific region. China continues to be one of the prominent leaders in the edible casing market in Asia Pacific market. This growth is coupled with improvement in the availability of sausage and processed meat products over the globe thus leading to rising meat consumption in both developed and emerging markets. This has further strengthened the global edible casing market currently.

Some of the key players operating in the global edible casing market are VISKOTEEPAK, Devro plc., Viscofan, FABIOS S.A., EDIBLE CASING, S.L, Ascona Foods Group Canada, Shenguan Holdings (Group) Limited, Nitta Casings Inc., Fcase Spó?ka z ograniczon? odpowiedzialno?ci? , Stuffers Supply Company, FIBRAN, S.A., Nassau Foods, Inc., Innovia Films Limited , Os?onki jadalne Fcase among others.

Changing food habits and increasing consumer preference for western style chilled processed meat especially in the emerging market has created accelerated market opportunity for meat products in the artificial casing market. Furthermore, rapid growth of edible collagen in the Latin American countries attributable to improved economic condition and increasing meat consumption has strongly contributed towards the market growth of edible casing.

Clarified Juice Concentrate Market Poised for Steady Growth in the Future

Food and beverages sector is one of the largest industry segments globally. Demand for healthy, natural and nutritious beverages is further escalating the market revenue generations in the global food and beverages market. Fruit juice concentrates are prepared by extracting the juice from fresh fruits followed by evaporation of a large amount of water, thus leaving a highly concentrated form of fruit juice also referred to as fruit juice concentrate. There are two variations of fruit juice concentrate namely, cloudy juice concentrates and clarified juice concentrates. Clarified juice concentrate can be defined as juice concentrate which is undergone additional processing and filtration technique in order to produce a clear liquid for a number of applications in the beverage industry. The global clarified juice concentrate market is expected to witness significant growth in the near future owing to rising conscious consumers across the globe.

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Consumers across the globe are more inclined towards the healthy and nutritious drinks which have tremendously contributed towards the market growth of clarified juice concentrates across the globe. Consumer’s perception with respect to the ‘naturalness’ and functional benefits of juices has resulted in increasing consumption of clarified juice concentrate across the globe. However, spending constraints have pushed consumers to seek for an alternate option, for example, spending on a private label juice which might affect the global market for clarified juice concentrate in the near future. Clarified juice concentrates are widely used to prepare juice drinks, ready to drink juices, flavored tea, smoothies thus contributing towards the growing market of clarified juice concentrates. Furthermore, the clarified juice concentrate market is also benefited by its application in bakery and dairy industry where it can be used as a substitute for sugar. Clean label trend and demand for organic and natural ingredients in food products have been pushing manufacturer to bring products in the market space with natural sweetness, flavor, and color thus, contributing towards the growing market for clarified juice concentrate across the globe.

Consumption of sugar-sweetened juices in linked to the number of health-related risks such as obesity, diabetes, dental caries and others. This is largely expected to benefit the global market for clarified juice concentrate in the near term.

Some of the key players operating in the global clarified juice concentrate market are Kanegrade Ltd, Northwest Naturals, Encore Fruit Marketing, Inc., Döhler GmbH, Carolina Innovative Food Ingredients, BMT Weiser LLC, Tricom Fruit Products Limited, Milne Fruit Products, Ventura Coastal, LLC, Sleaford Quality Foods, FLINGO FOODS AND AGRO P. LTD., Moleva, S.A., Milne Fruit Products and others. Manufacturers of clarified juice concentrate are focusing on launching new products in the market place with different flavors in order to attract consumers and increase their indulgence thus positively influencing the global clarified juice concentrate market.

Rennet Alternative Market Driven by Growing Number of Vegans

In today’s world, everyone is familiar with cheese, which is available in several different forms and finds its way into various food and beverage applications. Every food item is more delicious when made with cheese. But the way cheese is produced might be an issue for the vegan population. Cheese is produced by an enzyme called rennet, extracted from the stomach of ruminates, which helps in the curdling of milk. The changing lifestyle to include more healthier food products in one’s diet along with the scarcity of ruminant abomasum to stringent laws have forced cheese producers to identify alternative sources of rennet. Rennet alternative is in the market for quite a sometime and demand for rennet alternative is growing, owing to increase in the number of halal and kosher certified products.

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An increasing number of individuals, globally are shifting towards vegan diets, owing to various factors such as issues related to social taboo, cultural or religious limitations or restrictions or simply because vegetarian diets have proved to be more beneficial and healthy than non-vegetarian cuisine and products over time. In addition, concerns regarding the humane treatment of animals have also been playing a vital role in this steady shift towards vegan diets. Rennet alternative becomes the best ingredient when it comes to cheese processing, as this cheese remains vegetarian-friendly and the cost of making rennet alternative also remains cheap.

Moreover, halal and kosher is no longer just a purely religious issue. Halal has now become a universal concept and halal products are now coming into the mainstream market, because of which use of rennet alternative is increasing. Halal certified products have expanded from the purview of identity as a specific community product to mass consumer product hence opening new avenues of trade and business for market rennet alternative players.

Some of the key players operating in the global rennet alternative market are: Chr. Hansen A/S, Koninklijke DSM N.V., Pfizer International, Danisco A/S, Nelson-Jameson.Inc, Mayasan Food Industries A.S., GlaxoSmithKline plc, AlindaVelco S.A., Österreichische Laberzeugung Hundsbichler GmbH, Biocon Limited, and Novozymes A/S among others.

Fermented Cereals Market Intelligence Report Offers Growth Prospects

Humans have been aware of the fermentative activities of microorganisms since the beginning of human civilization. With the utilization of microorganism, humans have been producing many fermented food and beverages. Likewise, fermented cereals have also been used to make many traditional food items for a very long time across the globe. Fermented cereals are fermented with the help of lactic acid bacteria. Preparation of various traditional food by fermented cereals remains as a house art. Fermented cereals are used to produce batter in homes as well as food industries. Fermented cereals are accounted to be one of the most important sources of carbohydrates, vitamins and minerals for people all over the world. The consumption of fermented cereal has increased among health-conscious people as fermentation process the level of non-digestible poly and oligosaccharides along with carbohydrates. The demand for fermented cereals is expected to rise owing to the increased level of lysine, fibre, and dietary proteins.

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Fermented foods contribute to about one-third of the diet worldwide. So, fermented cereals also become an important part of human food. Owing to the health benefits of fermented cereals such as optimization of the immune and digestive system, improvement of mood and detoxification of body is expected to drive the growth of the fermented cereal market over the forecast period. Fermented cereals are witnessing increasing adoption across various end-use industry sectors such as baking, functional foods etc. This is attributed to increasing consumer awareness due to rising inclination towards products that offer health benefits. Moreover, the heat required to cook fermented cereals is comparatively less, which help the working women population to prepare food for their family at a very less time.

Some of the key players operating in the global fermented cereals market are: iD Fresh Food, Yamato Soysauce & Miso Co., Ltd., PepsiCo, Inc., Puratos, IREKS GmbH, Ernst Böcker GmbH & Co. KG, Philibert Savours, Gits Food Products Pvt.Ltd, Lesaffre, Kampffmeyer Food Innovation GmbH, Dr. Otto Suwelack Nachf. GmbH & Co., Lesaffre, Philibert Savours, The Kornspitz Company GmbH, Maverix Platforms Pvt Ltd, Lallemand Inc., Aadhya Foods and MTR Foods Pvt Ltd.

Leaders of Global Bottled Water Market Facing Stiff Competition from Local Vendors

A recently compiled business and commerce report by Transparency Market Research (TMR) has detected that the prominent players of the global bottled water market are facing stiff competition from localized vendors. This fragmented scenario is a reflection of low entry barriers of the bottled water market, and the shares in the future are expected to remain distributed. Localized players are able to comply with moderate regulatory mandates regarding the quality of both the product and packaging. In addition to that, they are able to eat into the shares via their supply chain.

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Acquisition an Effective Strategy for Global Players for Greater Shares

This being said, global players are able to promote themselves as the purest product manufacturers and always have an option of acquiring a local player to strengthen their distribution network. The trick for the major companies operating in the global bottled water market, says the analyst of this report, is to identify country- and city-wide opportunities across various emerging economies and acquire aggressively. Offering products at a price range that matches with local competition and introducing innovative packaging that cannot be matched by technologically shorthanded domestic players are two suggestions that the analyst of this business intelligence report has highlighted. The Coca Cola Company, Nestle Waters, Groupe Danone, PepsiCo Inc, and Mountain Valley Spring Company LLC have been identified as a few major players in the global bottled water market.

Global Bottled Water Market to Breach US$300 Billion Worth by 2024

In terms of volume, there will be an estimated demand of 528.2 billion liters of bottled water by the end of 2024 across the world, which will translate into a revenue of US$307.2 billion. As of 2017, the global bottled water market was worth US$198.5 billion. This represents a CAGR of 6.44% during the forecast period of 2017 to 2024. Among the products, still water bottles is the segment that will continue to dominate until 2024, providing for opportunities worth US$156.0 billion in 2017. The report has also bifurcated the bottled water market in terms of packaging type and distribution channel. Geographically, Asia Pacific has been highlighted as the region with radically increasing lucrativeness, going past North America which provided for the most prominent chunk of demand in 2017.

Mushrooming of SMEs in Emerging Economies Driving Demand

Water is a necessity for humanity and the awareness regarding a substantial consumption of the same is expanding on the back of growing popularity of social media. Bottled water are a convenient way of tagging water along for individuals and the urban populations are adopting it. Mushrooming of small and medium enterprises (SMEs) across emerging economies and global initiatives to provide safe-to-drink water for underdeveloped countries are some of the other factors augmenting the demand in the global bottled water market. On the other hand, the pollution caused by polyethylene terephthalate (PET) is the glaring restraint that is holding the bottled water market back. In addition to government mandates for the preservation of environment, the market for bottled water is also challenged by the substantial energy that is required for the manufacturing processes.

Key Takeaways:

• There will be a demand for over 409 billion liters of bottled water by 2024
• Increasing number of local vendors are eating out significant chunk of shares
• Vastly populated emerging economies in Asia Pacific representing lucrative opportunities

Get more Information: https://globenewswire.com/news-release/2018/04/18/1480659/0/en/Global-Bottled-Water-Market-to-Breach-US-300-Billion-Worth-by-2024-Leaders-of-Global-Bottled-Water-Market-Facing-Stiff-Competition-from-Local-Vendors-notes-TMR.html

Potato Starch Market Revenues to Expand at 4.6% CAGR over 2018-2026; Applications in Textile & Food to Uplift Market Performance

According to the latest market report published by Transparency Market Research titled “Potato Starch Market’: Global Industry Analysis and Forecast 2018-2026”, the revenue generated from potato starch market has been estimated to be valued over US$ 5,000 Mn by 2018 end, which is projected to increase at a CAGR of 4.6% during the forecast period (2018-2026).

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The global textile industry is expected to witness significant growth during the forecast period, especially in emerging markets such as China and India. This, in turn, is expected to increase the consumption of potato starch, primarily for textile sizing, and make a profound positive impact on the growth of the market. Moreover, potato starch, being relatively cost-effective when compared to other alternatives, is anticipated to continue gaining higher traction in coming years.

One of the major challenges for the potato starch market is the price volatility of crop due to climatic changes. Irregularities in climate and seasonal variations affect crops due to critical and uneven rainfall patterns. Reduction in rainfall also adversely affects agricultural yields in many regions, which results in variations in input as well as output prices. There have been variations in the cost of energy, chemicals, and fertilizers. These fluctuations lead to a volatility in the prices of crops. Increased volatility is the structural issue for which players must find operational responses to secure margins in the long term.

• By type, the global potato starch market is segmented as modified and native.
• By nature, the market is segmented into organic and conventional.
• Based on the end-use, the potato market is segmented into food industry, textile industry, paper industry, pharmaceuticals, personal care and others.
• On the basis of distribution channel, the market is classified as direct and indirect. The indirect channel segment is further divided into store-based retailing and online retailing.

By region, the market in Europe is anticipated to dominate the global potato starch market both in terms of value and volume in 2018. North America is expected to gain a significant market share in revenue terms by 2026 end. This trend is attributed to the consumer dependence on Potato Starch as demand for convenience food is growing in this regions. Moreover, BENELUX is projected to exhibit significant CAGR in terms of value during the forecast period. Some of the major companies operating in the global Potato Starch market are Emsland Group, Cargill, Inc. , SÜDSTÄRKE GMBH, PEPEES Group, Ingredion, Novidon, Avebe, AGRANA Beteiligungs-AG,Tereos, AKV Langholt, Finnamyl Ltd, Roquette, Škrobárny Pelh?imov ,Manitoba Starch, Vimal PPCE, ALOJA-STARKELSEN ,Lyckeby, PPZ Trzemeszno Sp., Siddharth Starch Pvt. Ltd.

Get more Information: https://globenewswire.com/news-release/2018/04/11/1468390/0/en/Global-Potato-Starch-Market-Revenues-to-Expand-at-4-6-CAGR-over-2018-2026-Applications-in-Textile-Food-to-Uplift-Market-Performance.html

Preference for Probiotics Increasing in Amino Acid-based Formula

Growing availability of amino acid-based formula in pouches, in tandem with smaller conventional containers such as tubs, their sales have witnessed a remarkable rise. Manufacturers are focusing on employing innovative packaging solutions for infant formulas, such as ready-to-use plastic bottles that facilitate firm grip. This further appeals to convenience of busy parents, who find it hard to prepare multiple bottles while tagging along time-constraints.

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A recently published analytical report of Transparency Market Research (TMR) elucidates key companies underpinning growth of the global amino acid-based formula market, which include Nestlé S.A., Mead Johnson Nutrition Company, Danone, Abbott Laboratories, and Ausnutria Dairy Corporation Ltd. A key trend gaining momentum is development of organic infant formulas based on amino acid, such as Earth’s BEST Organic Infant Formula and Baby’s Only Organic Dairy Formula, which meet FDA regulations for infant nutrition.

According to the report, the global market for amino acid based formula will register a splendid volume CAGR of 8.5% between the period 2017 and 2026. Revenues from worldwide sales of amino acid-based formula are envisaged to close in on nearly US$ 1,900 Mn by 2026-end.

Proliferation of Premium Products to Influence Demand

With the rise in GHDI of consumers in developing countries such as China, India, and Singapore, discretionary spending of households has gained an uptick. This has significantly reflected on demand for premium products among consumes. Parent want to offer their children with the best provision available in the market, and premium infant formulas are no exception.

Several premium amino acid based infant formula have been introduced in the market, such as PurAmino, and The Honest Company Organic Premium Infant Formula. Penetration of premium amino acid-based infant formula is further expected to gain momentum, with growing cases of hypoallergenic diseases, malabsorption, and malmetabolism among young infants worldwide.

Increasing Women Workforce to Create Demand

Steady narrowing of gender gap in employment statistics and the labor market has been recorded since the recent past. According to the International Labor Organization (ILO), participation of women in jobs reached nearly 50% in 2015, and the number is likely to exhibit steady surge in the upcoming years. With the lifestyle of these women becoming busier, its influence on birth rate as well as breastfeeding has been remarkable. This is significantly rubbing off on demand for infant formulas, such as amino acid-based infant formula.

With rapid growth in health and wellness industry worldwide, probiotics have gained a paramount importance in food products, and in infant formulas as well. As probiotics enrich beneficial microbes in human stomach for proper gut functioning, they are being considered as vital ingredients in infant formulas. Recent studies have showcased effective management of hypoallergenic diseases and modification of gut microbiota in children when fed with amino acid-based infant formula containing probiotics. Preference for such infant formulas have therefore increased among parents worldwide, which in turn is paving lucrative avenues for infant formula manufacturers.

Get more Information: https://www.prnewswire.com/news-releases/revenues-from-amino-acid-based-formula-market-are-envisaged-to-close-in-on-nearly-us-1900-mn-by-2026-preference-for-probiotics-increasing-in-amino-acid-based-formula-notes-tmr-679378233.html

Sugar Derived Surfactants Market Forecast Research Reports Offers Key Insights

Surfactants are synthetic or natural compounds, which lowers surface tension between liquid and solid or two liquids. Surfactants include ingredients in household products such as personal care and cleaners. Surfactants can be sugar based or vegetable based or petroleum based. Due to improved biodegradability and less toxicity there has been increase in sugar based surfactants. Sugar based surfactants adds benefit to “green chemistry” as it is derived from renewable and natural sources. At commercial level, sugar based surfactants is now available from about more than a decade. Sugar derived surfactants are used in category of products for skin care, laundry and skin. Sugar based surfactants offers more sustainable and stable varieties, which can be used in consumer products, thus driving market demand for sugar derived surfactants.

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Vegetable derived surfactants usually are unsuitable with polymers, traditional surfactants and conditioning ingredients. These surfactants also face issues related to the stability, foam quality and quantity and they often fail to show and exhibit desirable synthetic ingredients sensory characteristics. So in order to preserve sensory characteristics and to guarantee shelf life sugar derived surfactants were introduced, thus driving market demand. The characteristics features of sugar derived surfactants such as its low toxicity, cheapness, biodegradability, excellent cleaning and washing abilities, environmental compatibility and high surface activity is driving its market demand over synthetic chemicals and surfactants.

Trends associated to sugar derived surfactants market are liquid laundry products used at home replaced powders since 1990 till today.

Geographically, the sugar derived surfactants industry can be divided by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. In volume terms Europe is market leader for the use of sugar derived surfactants followed by North America. Asia Pacific is also expected to be the growing market for sugar derived surfactants. Asia Pacific is one of the major producer of sugar cane and thus, procurement of sugar derived surfactants is easy in that region. Countries like China and India have wide presence of personal care industries and agricultural industries, which is thus expected to increase the market demand for sugar derived surfactants. Increasing consumer demand for natural products is driving the market in developing regions. It can be inferred that the market growth of the sugar derived surfactants would be proportional in nature with the respective growth rates of end use industries as the sugar derived surfactants is a crucial aspect of their manufacturing process. Value additions by suppliers backed by maintenance & service would be a determining factor of the market.

The major players identified across the value chain of sugar derived surfactants market include Clariant, Procter and Gamble, Stepan Company, Church and Dwight Co., Inc., Solvay, Lonza, Unilever, Cargill, Incorporated, Kao Corporation and others.

Egg Ingredients Market: High Nutritional Value of Egg Protein to Drive the Market

Proteins are basically building blocks of body tissue, and are also known as polymers of amino acids which are combined together by peptide bonds and act as a fuel for human body. Protein plays a significant part in living entities by contributing in every process within cells. Protein ingredients are broadly used for health and wellness, food and beverages, snacks and etc.

Egg proteins are is a source of biologically active peptides and contain high nutritional value and have unique biological activities with a suitable balance of essential amino acids which are necessary for building muscles and for repairing cells and tissues in the body. Egg white and egg yolk contains more than 90 % of protein and the remaining parts like egg shell and egg shell membranes contain other remaining amount of protein.

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Egg protein contain unique biological activities. Hyper-immunized hens can give a suitable and economic source of particular immunoglobulin in their yolks that have been found to be effective in preventing many bacteria and viruses infections.

Eggs are very healthy to maintain effective health some of the research proves that, by adding eggs in breakfast meal can make you feel full and energetic and also helps to reduce calorie intake for the day. By eating eggs in morning reduce ghrelin (a hormone that contributes to hunger, due to which person feel satisfied and eat less). An average egg contain 70 calories and Egg white has a biological value of 100 which means that all the nitrogen from eggs can be used by the body.

The factors driving the egg ingredients market are high nutritional value of egg protein, increasing focus towards preventive care consumers are rapidly shifting towards consumption of dietary supplements, which include animal protein.

Demand and preference for egg ingredients is increasing, owing to rising awareness regarding health benefits offered by natural ingredients, as well as concerns regarding source of ingredient and quality. Increasing concern regarding side effects of chemicals and synthetic additives used in food and beverages is fuelling demand for natural alternatives like egg ingredients in the market, increasing demand of body building supplements in the market also fuel the growth of egg ingredients/protein market globally.

Increasing incidence of health issues such as obesity, diabetes and blood pressure, consumers are more inclined towards maintaining a healthy lifestyle, for instance, according to the Centers for Disease Control and Prevention, from 2009 to 2010, around 50% of adults in the U.S. consume dietary supplements. Various gyms, diet centers and fitness centers promote consumption of healthy food, dietary supplements, energy drinks and bars, and other health products, which is further influencing and driving demand for dietary supplements. However, availability of various alternatives for egg ingredients in the market like plant proteins such as soy protein, pea protein, and etc. acting as a major barrier for egg ingredients/protein market.

Geographically, the global egg ingredients market rapidly growing with growing demand in dairy products and dietary supplements. Global egg ingredients market can be divided by major regions which include North America, Latin America, Europe, Asia Pacific, Middle East and Africa.

Some of the key participating players in this market are as follows Avangardco, SANOVO TECHNOLOGY GROUP, Bioseutica, Rembrandt Enterprises, DAVA Foods, IGRECA, Interovo Egg Group BV, Bouwhuis-Enthoven, Michael Foods, Inc., Eurovo Group, Rose Acre Farms, Wulro, SOVIMO and others.

Neotame Market: Increasing Preference for Food Additives & Flavor Enhancers to Drive Growth

Neotame is a form of artificial sweetener, very similar to aspartame, used by food manufacturers in place of sucrose or high fructose corn syrup. Neotame is considered to be seven to thirteen thousand times sweeter than sucrose, and offer benefits such as high metabolism and low accumulation in human body. Neotame was introduced by NutraSweet (a former division of Monsanto), in early 2002 and got approved by the U.S. Food and Drug Administration (FDA) as an artificial sweetener and flavor enhancer. It is high intensity sweetener and the only artificial sweetener which is approved by the U.S. Food and Drug Administration (FDA) as safe for human consumption. It comes in white powdered form and offers flexibility to manufacturers while manufacturing food and bakery products also provides an opportunity to develop an entire new ranges of products that are capable of meeting increasing demands of consumers.

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Geographically neotame market is moderately fragmented with number of large player controlling the global market, and increasing number of domestic players entering the market place. Global neotame market can be segmented by regions under North America, Europe, Latin America, Asia Pacific and Middle East and Africa. The major market which leads the consumption of neotame are Europe and North America, project a healthy growth rate, followed by regions like Asia Pacific. Europe food authorities recently approved neotame for food and beverage usage, resulting in high demand from the countries like Germany and U.K. China is the dominant country in Asia-pacific market in terms of production. The regions like North America and European countries are expected to show increasing demand for neotame during the forecast period.

Neotame market is driven by the increasing preference for food additives and flavor enhancers. Due to neotame’s properties such as ability to get rapidly metabolized and get completely eliminated from the body, is driving the demand for neotame from food manufacturers across the world. Neotame cost effectiveness also resulting in increasing preference for its usage in different cosmetics and pharmaceuticals products. Increasing number of approval from food agencies and authorities in different countries is also a major factor which is expected to drive the growth of neotame market. Neotame is also approved as food additive in Australia and New Zealand.

Neotame market is widely spread and has major players producing neotame and also small regional players. Major companies which dominates the market are Foodchem International Corporation, Fooding Group Limited, Sweetner Holdings, Inc., Prinova Group LLC, JJD Enterprises, H & A Canada Inc., Shaoxing Marina Biotechnology Co.,Ltd., Sweetener India., A & Z Food Additives Co., Ltd., and Jk sucralose Inc. among others.

Diet Water Market Intelligence Report Offers Growth Prospects

Vast uncertainties continue to remain regarding the actual health benefits of diet water owing to the lack of evidence and a small product portfolio. Nevertheless, the budding market for diet water is expected to become one of the core segment of the global bottled water market in the next few years. Key drivers being the vast rise in world’s obese population and the increased efforts from private and public bodies to raise awareness regarding the need to fight obesity to prevent chronic diseases. These factors will continue to drive consumers to products that promise to help them lose weight.

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However, the relatively higher costs of diet water compared to plain water could pose a challenge for the market to explore newer regional territories such as the cost-sensitive emerging or under-developed economies. The market is presently strengthening its foothold in developed economies such as Europe and North America for obvious reasons - the high disposable incomes of a large population base, high population of obese people, and increased awareness regarding healthcare.

In dynamically growing emerging economies such as India and China, the market for diet water holds scope for generating promising growth avenues through strategic marketing and product varieties suiting the taste priorities of the population. The rising prevalence of lifestyle diseases, which has increased focus on the necessity of weight management regimens among the population, a bulging higher middle class population, and rising disposable incomes could collectively help develop promising growth opportunities for the diet water market.

The report includes a detailed analysis of the global diet water market and forecasts regarding the growth prospects of the market and its key elements over the period between 2016 and 2024. The forecast has been given in terms of revenue (US$ mn/bn) and volume (Kilo tons) for the said period, considering 2015 as the base year. The report presents a detailed overview of the factors expected to have a sizeable influence on the overall development of the market in the next few years.

As such, factors such as drivers, restraints, past and present trends, key regulations, policies, and intensity of competition in the market are thoroughly analyzed to understand their impact on the future growth scope of the market. The report also highlights the opportunities in the global diet water market in terms of promising regional markets, product types, and other segments expected to provide healthy returns on investment.

The report also includes a detailed overview of the market’s value chain analysis, allowing the reader a clear understanding of the ways vendors in the market can create the most promising possible value for the consumers and further scope of improvement. Porter’s five forces analysis of the global diet water market has also been included in the report to help the reader gain a clear idea about the overall level of competition and scope of growth for new as well as established vendors. The report also encompasses a detailed attractive analysis of the market, wherein key end-users are rated on the basis of criteria such as growth rate, market size, and general attractiveness.

The report presents a thorough overview of the competitive and vendors landscape of the global diet water market. With the help of a Porter’s five forces analysis of the market, the report presents an overview of the key forces shaping the present state of competitiveness in the market and helps understand the scope of growth for established and new vendors. Although the market presently includes few products, new products are expected to be seen as an increasing number of companies venture into this budding market. Companies presently operating in the market include Sapporo, Propel Water, and Skinny Water.