Growing
population is one of the key factor leading to rapid urbanization
thus exposing consumers to wide choices and availability of sausages
within the urban environment. This urbanization trend has greatly
affected the standard of living positively and rising income levels
has, in turn, influenced the affordability of sausage and processed
meat products. A casing is a layer covering the product to protect it
from the environment. A casing is a common term used for covering
various substances like decorative molding, covering over sausages,
topsoil layer covering during the fruiting stage, mushroom
production, and others. A casing is of two types- edible casing and
non-edible casing. Edible casing includes thin covering over the food
contents of sausages. Sausage casing is the cover for the filings in
sausages. Artificial edible casing is prepared from collagen,
cellulose, plastic vegetarian casing. Natural sausage casing is
prepared from the skin of cattle by that of an artificial casing is
made up of plastic. Natural edible casing are traditional products
that have been used in the production of meat specialties for
centuries. A new innovation is been going on for preparation of “100%
vegetarian casing” which is expected to contribute towards the
growing market share of edible casing.
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Going
vegan is one of the biggest food trends currently. Consumers across
the globe are preferring vegan food products which has pushed the
manufacturers of edible casing to focus on the natural based edible
casing. Also, increasing consumer shift from starch based diet to
protein based diets has further strengthened the market for
protein-based edible casing across the globe. For example, in 2013,
Viscofan, which is one of the global players in the edible casing
manufacturing opened a factory in China for processing of cattle and
pig hides into artificial collagen casings. Also, there is a steady
increase in the demand for edible collagen casing over past few
years, especially from the Asia Pacific region. China continues to be
one of the prominent leaders in the edible casing market in Asia
Pacific market. This growth is coupled with improvement in the
availability of sausage and processed meat products over the globe
thus leading to rising meat consumption in both developed and
emerging markets. This has further strengthened the global edible
casing market currently.
Some
of the key players operating in the global edible
casing market are VISKOTEEPAK, Devro plc., Viscofan, FABIOS
S.A., EDIBLE CASING, S.L, Ascona Foods Group Canada, Shenguan
Holdings (Group) Limited, Nitta Casings Inc., Fcase SpĆ³?ka z
ograniczon? odpowiedzialno?ci? , Stuffers Supply Company, FIBRAN,
S.A., Nassau Foods, Inc., Innovia Films Limited , Os?onki jadalne
Fcase among others.
Changing
food habits and increasing consumer preference for western style
chilled processed meat especially in the emerging market has created
accelerated market opportunity for meat products in the artificial
casing market. Furthermore, rapid growth of edible collagen in the
Latin American countries attributable to improved economic condition
and increasing meat consumption has strongly contributed towards the
market growth of edible casing.
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