Gruyère
is one of the finest cheese majorly used in culinary. It is a hard
textured yellow color cheese originated from Switzerland named after
the town in Switzerland. It is an excellent source of protein,
calcium, and essential fatty acids. Gruyère, the Swiss cheese is
used to make food products such as fondue, Tarts, pies, hot
sandwiches, soufflés, and gratins. It is known for its creaminess
and is a good melting cheese. Also, it is also broadly used as a
table cheese. Similar to other Alpine or Swiss cheeses, gruyère is
served with wines and beers like Riesling, Merlot, Sauvignon Blanc
and Beaujolais. Production of gruyere is comparatively less than
other cheese because of adherence to high standard quality during
manufacturing, packaging, and storage. It is prepared by curing raw
milk for six months than it is aged for several months to gain mildly
nutty, earthy flavor. Gruyère is available in ranges, such as
Beaufort and Comte. Gruyère substitutes are available in the cheese
market among which French cheese is considered to be nearly
identical. Other substitutes available in the market include Gouda,
plain Swiss, fontina, appenzell, abondance, mild provolone,
emmentaler, cantal, raclette or graviera.
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The
ever growing demand for cheese in food products and as a table cheese
with the variety of liquor has enhanced the growth of Gruyère cheese
across the globe particularly in Europe and nearby regions. Being a
tourist destination, many tourists around the world visit the
Switzerland places to taste the variety of wine, cheese, and
chocolate. Therefore the range of Swiss cheeses is getting recognized
globally especially as a luxury food.
Another
major factor that drives gruyere
market is the reduction of cheese trade barrier between
Europe (EU) and Switzerland. In 2007, due to the agreement between
World Trade Organization and Europe, left Switzerland government to
open their cheese market worldwide. The Swiss government also
reduced export subsidies and protective duties as well as eliminated
milk price guarantees and quotas to enhance their dairy product
market. Because of free cheese trade between Switzerland and Europe
open the opportunities for food & beverage sector key players to
get varieties and qualities at a lower price.
Although
demand for gruyère cheese in the market is recognizable; but tight
competition with other cheese, availability of many gruyere
substitutes in food market are some major restraint that holds
gruyere’s market.
Few
of the market players accounting on gruyère market includes La
Maison Du Gruyere, Wisconsin cheese, Bel UK, Bradburys, Castelli,
Harvey & Brockless, Emmi, Eurilait, Golden Acre Dairy Foods,
Interprofession du Gruyère, Lactalis, Arla, Norseland Ltd, Anthony
Rowcliffe & Son, The Pimpernel Wharf, and Savencia Fromage &
Dairy.
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