Shea
butter is an extract of a fruit of Kartie tree i.e. shea nut. Kartie
tree is native to Africa. Kartie is its French name meaning “the
tree of life”. It has got its name due to its extensive healing
properties. Shea extract and traditionally being used for butter
production i.e. shea butter. Shea butter has tremendous skin care,
healing, and medicinal properties which marks its demand in the
market by various industries. Shea butter is being used and exported
since the ancient time from its origin region Africa. Oil from shea
extract or shea butter has low-fat content and hence popularly being
used as a substitute for cocoa and palm oil, and that drives market
demand globally.
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Shea
butter has high demand in several sectors and world market. Principle
factors driving market demand are continuous rising demand for cocoa
equivalent products due to rising chocolate consumption by world
population. Rising market demand for natural products based cosmetics
and skin care products is becoming another market driver for shea
butter.
In
Western Europe, Japan and North America markets shea butter are
highly sought due to its high skin care, emollient and moisturizing
properties. This Demand mainly comes from cocoa butter equivalent
(CBE) as shea butter is approved to be used in chocolates. Asia
Pacific excluding Japan and Japan is also an important market demand
from food as well as natural cosmetics markets in the region is
increasing. The Europe and North America are the main markets for
shea butter use in cosmetics and natural products.
Consumer
awareness about hydrogenated oils containing trans fats has also
played an important role in the increased use of shea
butter in food products. Emerging market demand for shea
butter in the world market is proven employment source for villagers
and the sector has got high economic important. And hence government
taking initiatives to fulfill the maximum market demand of shea
butter and related products, emerging from all over the world.
Factors restraining market growth include shea butter cost, which is
higher than that of the substitute products palm oil and olive oil,
used in soap and other skin care products.
The
maximum amount of shea butter is exported to other market places
other than Africa where it gets extracted, purified and converted
into different required by products. Kartie nut processing takes two
routes, the row nuts are exported to Asian oil companies in bulk who
extract, refine and sell it to Europe. Unrefined shea nut extract and
butter is locally processed and graded for purity and then pushed
into the world market through distributors.
Key
players operating in shea butter market are Star Shea Ltd., Bread For
Life, All Pure Nature Ltd. , Shea Radiance, VINK CHEMICALS GMBH &
CO. KG, Jedwards International, Inc., Lovinah Naturals, Maison Karite
Sociedad Limitada, Shebu Industries, Shea Therapy Ltd (formerly
trading as AGC Ltd), The Pure Company etc. The majority of the
players in shea butter market are associated with global shea butter
alliance in order to smooth and easy trade transaction in the global
shea butter market.
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