Orange
concentrate is the process in which juice from the fresh orange is
squeezed leaving behind pulp, all liquid from juice is then
dehydrated, yielding the product seven times more concentrated than
juice. The process of orange concentration is done by compressing and
then freezing the juice; this allow more efficient packaging and
transportation, water is added again before selling the product. This
dehydration of fresh oranges is creating many debates, at one end
where the question is raising on its nutritional value, other end
concentrated oranges are providing an opportunity of getting many
varieties of food products fused with orange flavor.
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The
ever growing demand for fruit juices in every region of the world is
the primary reason that enhance the growth of orange concentrate
products across the globe. Growth in food and beverages industry is
another reason to improve the market. The products of orange
concentrate are three to seven times concentrated, which makes it
very less in volume as compared to the fresh orange. This ease the
transportation, shipping and warehouse of the product while being
less expensive. Major drive orange concentrate provides to the end
user industries is the nutritional value while being natural
sweeteners, flavor and color agent to food over other edible
synthetic sweeteners and artificial colors. This provides the
manufacturers for labeling their foodstuffs as natural and a
healthier version of products made from sucrose, synthetic flavoring,
and color.
Although
demand and necessity of concentrate orange in the market can be seen
broadly but some factors such as awareness among consumers about
occurrence of ill effect on consumption of excess fructose, awareness
about benefits of fresh orange over concentrated orange and
dependence of concentrated orange market on the production of oranges
worldwide hinder the orange concentrate market worldwide. Orange
concentrate market is also, to a scope, reliant on end use industries
such as confectionary, beverages and bakery. Hence, market growth of
orange concentrate market also depends upon the market growth of
these end-use industries.
Based
on the geographies, orange
concentrate market is segmented into seven regions - North
America orange concentrate market, Latin America orange concentrate
market, Eastern Europe orange concentrate market, Western Europe
orange concentrate market, Asia Pacific excluding Japan orange
concentrate market, Japan orange concentrate market and the Middle
East & Africa orange concentrate market. Increasing awareness of
the harsh effects of sugar, together with the growing demand for
convenience foods among countries such as U.S, Canada, Mexico made
North America and Latin America dominating region in the market of
Orange Concentrate. The second leading region is Eastern and Western
Europe where countries such as Germany, France, Italy, U.K and Spain
practices orange concentrate juices mostly in confectionery and
bakery segment of the food industry. Asia Pacific excluding Japan is
an emerging region because of the developing countries such as China,
India rising intake of nutritional food items. Besides, there is an
increase in the forward trend towards the consumption of processed
food products which further shows the growing use of orange
concentrate.
Few
of the market players accounting on orange concentrate market
includes Cargill Inc. (U.S.), Tate & Lyle (England), Ingredion
(U.S.) and E.I. DuPont de Nemours and Company (U.S.) among others.
There is the competition among key players of this market for
achieving market share, these companies are adapting several
strategies such as partnership, innovative product development,
expansion of existing facilities and merger and acquisition.
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