Vast
uncertainties continue to remain regarding the actual health benefits
of diet water owing to the lack of evidence and a small product
portfolio. Nevertheless, the budding market for diet water is
expected to become one of the core segment of the global bottled
water market in the next few years. Key drivers being the vast rise
in world’s obese population and the increased efforts from private
and public bodies to raise awareness regarding the need to fight
obesity to prevent chronic diseases. These factors will continue to
drive consumers to products that promise to help them lose weight.
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However,
the relatively higher costs of diet water compared to plain water
could pose a challenge for the market to explore newer regional
territories such as the cost-sensitive emerging or under-developed
economies. The market is presently strengthening its foothold in
developed economies such as Europe and North America for obvious
reasons - the high disposable incomes of a large population base,
high population of obese people, and increased awareness regarding
healthcare.
In
dynamically growing emerging economies such as India and China, the
market for diet water holds scope for generating promising growth
avenues through strategic marketing and product varieties suiting the
taste priorities of the population. The rising prevalence of
lifestyle diseases, which has increased focus on the necessity of
weight management regimens among the population, a bulging higher
middle class population, and rising disposable incomes could
collectively help develop promising growth opportunities for the diet
water market.
The
report includes a detailed analysis of the global
diet water market and forecasts regarding the growth
prospects of the market and its key elements over the period between
2016 and 2024. The forecast has been given in terms of revenue (US$
mn/bn) and volume (Kilo tons) for the said period, considering 2015
as the base year. The report presents a detailed overview of the
factors expected to have a sizeable influence on the overall
development of the market in the next few years.
As
such, factors such as drivers, restraints, past and present trends,
key regulations, policies, and intensity of competition in the market
are thoroughly analyzed to understand their impact on the future
growth scope of the market. The report also highlights the
opportunities in the global diet water market in terms of promising
regional markets, product types, and other segments expected to
provide healthy returns on investment.
The
report also includes a detailed overview of the market’s value
chain analysis, allowing the reader a clear understanding of the ways
vendors in the market can create the most promising possible value
for the consumers and further scope of improvement. Porter’s five
forces analysis of the global diet water market has also been
included in the report to help the reader gain a clear idea about the
overall level of competition and scope of growth for new as well as
established vendors. The report also encompasses a detailed
attractive analysis of the market, wherein key end-users are rated on
the basis of criteria such as growth rate, market size, and general
attractiveness.
The
report presents a thorough overview of the competitive and vendors
landscape of the global diet water market. With the help of a
Porter’s five forces analysis of the market, the report presents an
overview of the key forces shaping the present state of
competitiveness in the market and helps understand the scope of
growth for established and new vendors. Although the market presently
includes few products, new products are expected to be seen as an
increasing number of companies venture into this budding market.
Companies presently operating in the market include Sapporo, Propel
Water, and Skinny Water.
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