Food
and beverages sector is one of the largest industry segments
globally. Demand for healthy, natural and nutritious beverages is
further escalating the market revenue generations in the global food
and beverages market. Fruit juice concentrates are prepared by
extracting the juice from fresh fruits followed by evaporation of a
large amount of water, thus leaving a highly concentrated form of
fruit juice also referred to as fruit juice concentrate. There are
two variations of fruit juice concentrate namely, cloudy juice
concentrates and clarified juice concentrates. Clarified juice
concentrate can be defined as juice concentrate which is undergone
additional processing and filtration technique in order to produce a
clear liquid for a number of applications in the beverage industry.
The global clarified juice concentrate market is expected to witness
significant growth in the near future owing to rising conscious
consumers across the globe.
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Consumers
across the globe are more inclined towards the healthy and nutritious
drinks which have tremendously contributed towards the market growth
of clarified juice concentrates across the globe. Consumer’s
perception with respect to the ‘naturalness’ and functional
benefits of juices has resulted in increasing consumption of
clarified juice concentrate across the globe. However, spending
constraints have pushed consumers to seek for an alternate option,
for example, spending on a private label juice which might affect the
global market for clarified juice concentrate in the near future.
Clarified juice concentrates are widely used to prepare juice drinks,
ready to drink juices, flavored tea, smoothies thus contributing
towards the growing market of clarified juice concentrates.
Furthermore, the clarified juice concentrate market is also benefited
by its application in bakery and dairy industry where it can be used
as a substitute for sugar. Clean label trend and demand for organic
and natural ingredients in food products have been pushing
manufacturer to bring products in the market space with natural
sweetness, flavor, and color thus, contributing towards the growing
market for clarified juice concentrate across the globe.
Consumption
of sugar-sweetened juices in linked to the number of health-related
risks such as obesity, diabetes, dental caries and others. This is
largely expected to benefit the global market for clarified juice
concentrate in the near term.
Some
of the key players operating in the global clarified
juice concentrate market are Kanegrade Ltd, Northwest
Naturals, Encore Fruit Marketing, Inc., Döhler GmbH, Carolina
Innovative Food Ingredients, BMT Weiser LLC, Tricom Fruit Products
Limited, Milne Fruit Products, Ventura Coastal, LLC, Sleaford Quality
Foods, FLINGO FOODS AND AGRO P. LTD., Moleva, S.A., Milne Fruit
Products and others. Manufacturers of clarified juice concentrate are
focusing on launching new products in the market place with different
flavors in order to attract consumers and increase their indulgence
thus positively influencing the global clarified juice concentrate
market.
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