Extra
coarse salt is a crystalline sodium chloride manufactured by solar
evaporation of the brine. These salts are also high in calcium,
magnesium, and iron in comparison with refined salts. This salt
obtained is then processed. This is done by washing the salt with
clean brine to strip it off of impurities. The salt is then drained
from excess moisture and dried. They are then screened to size and
are termed as extra coarse salt.
The
extra coarse salt is used in the food especially in the meat industry
due to the taste of the minerals the extra coarse salt gives. The
extra coarse salt is also used in for water softening and also for
ice melting. The usage in industries of the extra coarse salt was
more. But nowadays, the use of extra coarse salt in households has
become a trend due to the benefits offered by the extra coarse salt
in terms of taste and minerals. The size of the extra coarse salt is
around 4-6mm and requires higher solubility time.
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The
companies in the extra coarse salt market are also adding more iodine
in the extra coarse salts that are being used in food preparations to
provide extra nutrition to the consumers. The packaging of the
products is also done innovatively to provide a fresh and make it
more appealing to the consumers. Few of the companies in the extra
have innovated pour-spout pouches to make the usage of extra coarse
salt easy and attractive to consumers.
The
Himalayan Sea Salt has been obtained from ancient sea beds from
within the Himalayan mountains that have crystallized way before.
This Himalayan sea salt which is believed to be the purest form is
available in the size of extra coarse salt. This is now packaged by
the companies to attract new consumers in the market. Also, the price
is higher for these Himalayan extra coarse salts due to the rarity of
these as marketed by the companies. These are not organic but they
are Kosher certified.
Some
of the leading players of global extra
coarse salt market include SaltWorks Incorporated, Cargill
Incorporated, Morton Salt Incorporated, San Francisco Salt Company,
Sullivan Corporation, US Salt LLC, Olsson & Company, Southwest
Salt Company LLC.
Saltworks
Inc., in 2016, had launched a new Salt Portal, to serve B2B
customers. The wholesale and bulk customers will be served on this
website. It is a mobile-friendly website and the company has been
received the best B2B user experience award.
Extra
Coarse Salt: Opportunities
The
key players in the extra coarse salt market are very less. This gives
the new players an opportunity to grow in this market. The trend of
using extra coarse salt has increased in households which have pushed
the extra coarse salt manufacturers to offer new innovative packaging
for retail markets.
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