Rice vinegar is
most recurrent in the cuisine of Asia, predominantly used in China, Japan, and
South Korea. Rice vinegar is slightly milder than the western vinegar so it is
preferably used to maintain the originality of the food. Rice vinegar is a
liquid, produced from the fermentation of rice or rice wine. Rice vinegar is used as condiment, and
medicine for routine use. Rice vinegar
is also utilized as a preservative in poultry products and processed meat.
Since, the rice vinegar is used as preserving agents in food industry, the
growth in demand for rice vinegar is highly relatable with the performance of
overall food & beverages industry. Increasing demand of packaged food and
fast paced lifestyle are driving the market of rice vinegar, used as a
preservative of the food.
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Rice vinegar can
be used in culinary as condiment and preservative. Rice vinegar is also used in
production of beer and wine. Rice vinegar serves also in the medicinal industry
for medicine production.
Among all these
segments hypermarket/ supermarket is expected to register relatively higher
value share during the forecast period. Increasing penetration of
hypermarket/supermarket especially in developing countries coupled is expected
to drive the segment growth of rice vinegar over the forecast period. Online
retailing is expected to register relatively higher growth in rice vinegar
market over the forecast period. Rising
consumer inclination towards online purchasing of products is expected to
support the segment growth of rice vinegar over the forecast period.
In terms of
geography, the global rice
vinegar market has been divided into five key regions including
North America, Latin America, Europe, Asia-Pacific and Middle East &
Africa. The global rice vinegar market is expected to register healthy CAGR
during the forecast period. Asia-Pacific is anticipated to be the dominant
market for global rice vinegar market followed by North America and Europe.
While all the market of rice vinegar is centered with East Asian countries like
China, Japan, and South Korea.
Continuous
product launch with the variety of flavors is a key trend in the market. In
addition, organic and gluten free vinegar is the emerging trend in the market.
The growing demand of salads coupled with increasing number of fast food
restaurants across the globe is expected to support the market growth over the
forecast period. Also growth in the market for culinary such as dressing and
dips, sauces, salad and sandwich spreads etc. is likely to drive the rice
vinegar market in near future. Rice vinegar is used as an agent which helps in
suppressing bacteria and pathogens in food. Prominent fame of Chinese food and
Japanese food like-Sushi increases the demand of rice vinegar. The demand of on to go snacks kicks rice
vinegar market. Increasing number of health conscious people, rice vinegar
serves flavor without calories so prevents obesity and easy availability in
online market are the major driver for the rice vinegar. Whether some people
could be allergic to the rice vinegar, is a restraints.
Some of the key
players operating in rice vinegar market include Marukan Vinegar (U.S.A) Inc.,
Lim Siang Huat Pte Ltd, Mizkan America, Inc., Sid Wainer & Sons. , KIKKOMAN
SALES USA, INC., PANOS brands, Eden Foods, Inc.
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