Pre-cooked
flours, as the name suggests are obtained from precooked grains or by
hydro-thermal extrusion of grains, corn or any other source.
Pre-cooked flours have been observed to provide a better textural and
sensory experience than the normal counterparts in multiple cases,
owing to the processing that the pre-cooked flour undergoes.
Pre-cooked flours are majorly used in the manufacturing of household
dishes, bakery goods, fast food products, meat products, and soups.
Pre-cooked flour is also used in regional culinary preparations and
households for preparing local food such as in Latin America to
prepare tortilla, a traditional dish in Latin America.
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The
rate of urbanization has increased globally, and with it, the modern
food culture is evolving as well. The urbanization has led to a wider
consumer base being introduced too fast food and bakery products, the
demand for which is increasing every day despite the awareness for
the ill effects of fast-food. Pre-cooked flour plays an important
role in this development since almost all the major fast food chains
utilize bread made from pre-cooked flour. The increased urbanization
also indicated the increased use of pre-cooked flour for households.
This increase in demand is much higher from developing countries
owing to a high rate of urbanization and increased per capita income.
In pre-cooked flours, corn flour has a high demand from Latin America
owing to a predominant consumption of arepa and tortillas.
A
busy and occupied lifestyle is leading to increased demand for
instant food products, driving the pre-cooked flour market
Instant
food products utilize pre-cooked
flours for its textural properties. Since pre-cooked flours like
corn and rice do not interfere with the flavor of the products and
are the most economic and natural options available for a thickening
agent, pre-cooked flours are used extensively in the instant food
industry. Major food products that utilize pre-cooked flour are
soups, noodles, instant gravies, spice mixes etc. a busy and occupied
urban life has led to an increase in demand for instant food products
over the last few years, and the demand is only increasing with time,
this increase in demand for instant foods translates directly to the
increase in demand for pre-cooked flours in the market. Pre-cooked
flour is also used in infant food formulations to provide nutrition
and texture.
Empresas
Polar, Goya Foods, Inc., Cereal Veneta, Kenton Food Inc.,
Agrindustria Tecco s.r.l., Harinera del Valle SA, Herba Ingredients
BV, Spiral Foods, Doorstep Organics, Anto Natural Foods, WIRACCOCHA
DEL PERU SAC etc.
Opportunities
for market participants in the global pre-cooked flour market are
present majorly in Latin America and North America where corn
consumption is predominantly high and the use of pre-cooked flour is
established in households on a daily basis. Developing regions also
present the participants with future opportunities in pre-cooked
flour market, especially APAC region, where wheat-based product
consumption is higher due to the food culture present, there is much
space for new market players to enter and establish themselves. The
scope for market participants in the instant foods segment is rising
globally in developed and developing countries as well, with more
manufacturers coming up with instant food products to satiate the
consumer demand for the same. The nutraceutical segment presents
little opportunities as the use of pre-cooked flour is established to
a very minute extent in the segment. However, infant formulations,
sauces, and dressing still remain as an attractive segment with room
for growth for pre-cooked flour market.
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