In the varied beauty and personal care industry, baby care products are gaining significant traction among the manufacturers. Personal hygiene is creating its pathway in the baby products. Various brands offer a broad spectrum of baby care products, the major ones being skin and hair care. Neonatal skin being most delicate and sensitive is prone to infections. Thus special care is required to protect and nourish the gentleness of the infant’s skin. This has led the manufacturers to develop products suiting the need of customers. Also, in order to protect the fragile baby skin, customers are moving towards natural and organic baby products, which are safe and healthier with no chemical additives.
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Natural and organic ingredients are the favourable options for skin care among the consumer as they are gentle to the skin and nourish it. Moreover, most of the skin care products are in direct contact with the surface of baby’s skin. Thus, natural baby skin care products are ideal preference to protect baby’s skin. Natural baby skin care products are growing significantly as they are free from side effects, gentle on baby skin and non-toxic in nature. Natural baby skin care products are derived from natural ingredients which contains curative properties and hence helps in faster healing of skin as well as provide physical nourishment.
As younger parents of Millennial generations are more educated and informed, they prefer natural baby skin care products to avoid the harsh effects of chemical ingredients on their baby’s skin. As more women are engaging in workforce, thus there is the increase in disposable income, leading to the adoption of quality healthcare products. Thus fuelling the natural baby skin care market growth.
Although, natural doesn’t always mean healthy and safe. As natural products require standard temperature at which they are maintained and specific packing requisites are also a mandate. Thus, if not manufactured under recommended condition can also result in harmful effects. Thus hindering the adoption of natural baby skin care products. Moreover, with changing lifestyle, people prefer late marriages, thus leading to late births and less number of children which can hamper the growth of natural baby skin care products.
The natural baby skin care market is divided into seven regions, i.e. North America, Latin America Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), and Japan. With improving healthcare facilities, especially in developing countries, there has been an increased inclination of customers towards a better quality of baby products. Thus, natural baby skin care products market is expected to boost in countries such as China, Thailand, Brazil, and India. As baby diaper market is escalating in regions of North America and Europe, thus giving an opportunistic platform for natural baby skin care products, as excessive use of diapers may result in skin rash. Thus, leading to increase in consumption of natural baby skin care products as they provide the adequate nourishment to the baby’s skin
Global Natural Baby Skin Care Products: Key Players
• Gaia Skin Natural
• Green People Company Limited
• Nuby
• Hipp Gmbh & Co. Vertrieb KG
• Biotropic cosmetica
• Chicco (Artsana USA, Inc.)
• Krauter healthcare Ltd.
• Baby mantra
• Made4baby
• Himalaya Herbals
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